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Help us with High Pricing Flag
Hello,
We are the manufacturer and official brand of the products we sell, and recently we launched a multipack listing with a higher price. The SKU and ASIN for this new product are different from the single-pack listing. However, some of these new products have been flagged for a potential pricing error.
There is no suggested price from Amazon because this is our product, and it was just released—meaning it hasn’t been available on the marketplace before. Despite opening multiple cases and submitting evidence (such as trademarks, business registration, brand website link, etc.), I keep receiving "the responsible team believes the price is too high" as an answer.
I’ve also tried deleting and re-uploading the listings with minimum-maximum and list prices, list prices but the warning continues to appear.
Could anyone please advise on the next steps to resolve this?
I would greatly appreciate any help!
4 replies
Seller_i6S8knzW6zU6Z
Hi @Seller_6hallDFgA1zGA,
I noticed that you’re based in Seoul and your post refers to the German marketplace. Price formatting varies between marketplaces, particularly with the use of commas and dots as decimal and thousands separators. In your primary marketplace, the formatting might be reversed, which could cause Amazon to misinterpret your price as 1000x higher than intended.
I’d recommend double-checking the price formatting in your listings to ensure it aligns with the German marketplace standards.
Hope this helps! Michael
Seller_aYx78q7yYFgOQ
This type of pricing error can be frustrating, especially when you’re the manufacturer and the price reflects the product's value. Here’s a practical approach to help resolve the issue:
Steps to Resolve the Pricing Error
Verify Your Pricing Strategy:
Compare the multipack price with the single-pack price. Amazon flags prices that seem disproportionate (e.g., the multipack being significantly higher than the single-pack price multiplied by its quantity).
Make sure the price aligns with Amazon's marketplace standards.
Adjust the Price Temporarily:
Reduce the price slightly below what Amazon might perceive as "too high." This can help remove the pricing flag.
Once the listing becomes stable and starts generating sales, you can incrementally increase the price.
Submit a Clearer Appeal:
Use Amazon's pricing policy language when submitting your case. For example, emphasize that the product is "unique," "brand-new," and "a multipack offering superior value to customers."
Include a breakdown of how the price is calculated (e.g., cost per unit + added packaging costs).
Leverage Amazon's Pricing Tools:
Set minimum and maximum prices in Seller Central under the "Manage Pricing" section. This helps Amazon understand your pricing intent and can prevent further flags.
If possible, enable Automated Pricing Rules to provide more context to Amazon's algorithm.
Escalate the Case:
If standard support responses aren’t resolving the issue, escalate the case to a higher-level team:
Use the escalation email: escalations-email or jeff[at]amazon.com.
Explain the situation clearly and include documentation, emphasizing that this is a newly launched product with no prior history on the marketplace.
Leverage Your Brand Registry:
If you're enrolled in the Amazon Brand Registry, reach out through Brand Registry support. They have specialized teams who might handle pricing disputes more effectively.
Alternative Approach:
Delete the listing, wait 24–48 hours, and then recreate it with a slightly adjusted price. Sometimes Amazon’s systems will reset any pricing flags.
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