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Get Ready for Prime Day 2024!: Preparation Checklist
by Seller_gAhPNiLrkfTcr
Amazon replied

Hello Sellers!

As you may be aware, Amazon’s Prime Day event is back on July 16 and 17.

As we gear up for the Prime Day event, it's essential that your business is fully prepared to make the most of this high-traffic sales period. To help you out, we've put together a comprehensive checklist to guide you through the key steps to getting your operations ready:

Inventory Management

  • Analyse your current inventory levels and forecast future demand to avoid stockouts.
  • Optimise your stock and minimise the risk of overselling.
  • Properly labeland organise your products for efficient fulfilment during the high-volume event.

Pricing and Promotions

  • Review your pricing strategy and consider implementing dynamic pricing or strategic discounts.
  • Leverage Amazon's promotional features, such as Lightning Deals and Vouchers, to increase visibility and drive sales.
  • Ensure your pricing and promotions align with Amazon's policies to provide a seamless customer experience.

Advertising and Marketing

  • Enhance your product listings with compelling content and eye-catching visuals to stand out.
  • Utilise Amazon's advertising solutions, like Sponsored Products and Sponsored Brands, to boost product discoverability.
  • Plan your marketing campaigns in advance to create a cohesive and impactful Prime Day strategy.

Customer Service Readiness

  • Assess your customer service processes and ensure you have the resources to handle increased order volumes.
  • Familiarise yourself with Amazon's customer service policies and guidelines to provide the best possible support.
  • Consider offering enhanced customer service options, such as extended hours or expedited response times, to delight your customers.

More:

  • Optimise product listings (titles, bullets, descriptions, images) for visibility and conversions
  • Review historical Prime Day performance data to improve strategies
  • Test inventory management, ordering, and shipping processes for increased volume
  • Plan for post-Prime Day influx of inquiries, returns, and reviews

By following this checklist, you'll be well on your way to a successful Prime Day. Let us know what else is on the preparation checklist for your business!

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Does Amazon want to increase their bidding for the Google Shopping and Google Ads as TEMU have 95% of the results.

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Hi Everyone,

We’ve been trying to submit deals for some products that we periodically run promotions on without any issues. However, we are now receiving the following warning: "Potentially inappropriate: This product has been flagged as potentially inappropriate. Please remove this product from your deal."

I’ve reviewed the listings and haven’t found anything inappropriate or potentially problematic. Has anyone else experienced this issue or does anyone have insight into how we can resolve it?

I would have reached out to seller support, but past experiences suggest limited assistance from them, so I’m hoping to get some advice from fellow sellers here.

Kind regards,

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Hello all !

I took a much needed holiday recently and switched the holiday mode on because I was out of the country.

I was only away for 10 days, and my shop was switched back on the afternoon of last friday 20th September. It's now a week on and I haven't had a single order come through.

Is this normal? I'm in Handmade . TIA Selena x

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WHY Are Amazon Over Charging Me CPC ??????
by Seller_TufyJDtetbrlU

Hi,

The past few days i've noticed amazon are spending more per click on ads than i have it set at, why? It's basically robbery, i noticed this on a few of my ads yesterday and thought it may have been a glitch but the same is happening today... I always have my dynamic bidding to down only, so no idea why amazon are increasing the clicks now? Screenshots attached as an example...

You can clearly see i have it set at 0.14p and dynamic bidding set to down only with no bid increasing rules, so why on earth are amazon spending 0.35p per click????

@Seller_TSXM2A5nxWSuH @Seller_gAhPNiLrkfTcr @Seller_iTgjdgiRqiPsn What's going on here???

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Sales report help please
by Seller_Cb5yPlfFmHCxa

Is there a way to find out what time of day a sale is made?

I can generate reports which show how many sales I make each day and which advertising campaign led to the sale, but the cost of advertising is really eating into my profits and i'd like to see if there is a trend in the time of day I make sales so that I can target campaigns and only run adverts at certain times of the day to save advertising money.

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display ad position on a product page - again
by Seller_F3Zq5H8D1WQgc
Amazon replied

I raised a discussion about 2 months ago and had a reply from amazon for more info about a month ago. Can't reply to their query for more info as they have locked the discussion!

Here is the original question/discussion..................

Does anyone know what this ad position is called and how to advertise in it.

I've looked everywhere I can think of, Brands, Display, general . Can't seem to find any reference to it. Raised a case with Amazon and they denied that it even existed and had no idea how it can be achieved. Advertising on virtually all of our product pages and it makes it look like they are the seller of our product, due to it's position and the fact that they sell some products in the same vein as us.

any help would be appreciated

Regards

Adrian

They replied with...............

Sakura from Amazon here. Welcome to the Seller Forums.

Which position do you mean exactly? Is it the one that says " Explore 3M Safety Store " ?

Regards,

Sakura

----------------------------------

My reply is, would have been if not locked by them........

Hi Sakura

Yes it is, the revised image is....................

In the original picture is/was left as a whole of section on the page so that you might get relevance to it's location just below the bullet points.

Step by step idiots guide I think is needed, or maybe a customer services phone call would be nice.

Does anyone have any idea how this position can be achieved, well, anyone except 3M they've obviously got a sweet deal advertising against all their competitors.

Regards

Adrian

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HUGE discrepancy in revenue between reports
by Seller_wCZbC2QFKSZXQ

Hi everyone,

I know this topic between the transaction / payment reports difference has come up before and I've usually been able to dismiss the odd £100 here and there due to refunds/date differences/cancellations etc. but now my two reports are showing such a drastic difference that the above can't possibly account for it.

In June my transaction report shows sales as £7018 and my payments report show it as £5296 (which would be a very bad month for us) and YTD there's a difference of £4k now on a £60k revenue so a very significant difference.

Has anyone had the same issue/ know why this amount is so dramatically different? I'm very worried that June revenue figure in the payments section just can't be right so is there anything I can do?

TIA!

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Missing Disbursement
by Seller_thwkgD48sQdCv

My disbursement has been missing despite contacting Amazon several times, they have not given any answer or solution to the issue. Every time I spoke to someone they simply said, we have transferred your case, and the payment team will contact you but nothing, It is a frustrating situation; I am under a huge financial burden, and I have stopped selling as well, which means further financial issues. If Amazon lets me know what else I have to do or when the payment will be released, I can certainly make plans. This is stealing without any explanation for holding the funds.

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Lightning Deal Issue
by Seller_5QhqGFRT4srNF
Amazon replied

Hi, anyone has an experienced with this error "Potentially inappropriate: This product has been flagged as potentially inappropriate. Please remove this product from your deal."

This is for our lightning deal and it is happening to all our EU markets.

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Amazon Advertising Promotional Credits Scam
by Seller_ptdawyUOAQA1G

I got an email from Amazon to say they will credit my account with 1000 GBP if i follow the following actions:

To claim, all you have to do is launch a new campaign or restart an existing one by 10/08/2024 UTC.

Ok great... so 14 days ago I created a brand new campaign and got it started. I ran the campaign for 24 hours and racked up £40 advertising bill. I then paused the campaign and waited patiently for my promised promotional credit.

15 days later, still no advertising credit. So I opened a case. Here's the reply:

Upon investigation, I see that the campaign in account are not active during promotional period September 8 to October 8 - Yes it was.

The campaign created or re launched needs to be active. - No it doesn't.

The credit will be adjusted against the ad spends which is incurred after credit is awarded(14 days).

We are sorry, the account does not qualify for credit.

Firstly, the only 'qualifying action' was said to be:

The Advertiser must resume a paused Sponsored Products campaign, renew an old Sponsored Products campaign or create a new Sponsored Products campaign within the Promotional Period (the “Qualifying Action”).

Yep, done that.

Secondly, yes the campaign is paused, and it clearly shows in the terms and conditions:

Advertisers can suspend or pause their ad(s) at any time before the promotional clicks amount is exhausted if they do not wish to receive additional advertising charges.

Ok good...

So why have amazon promised advertising credit but then declined when it was asked for?

I suspect basically they want me to spend 1000 and then they will send me another 1000 in credit, so essentially i get 2000 credit for 1000, which sounds good, but not when the advertising ROI is always negative!

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