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Forums Feedback Request: Tell Us How We’re Doing!
by Seller_xkwDczt8sPSmx
Amazon replied

Hi sellers! 👋

We just have a quick question for you: Did you get what you need from the Seller Forums today?

If the forums helped you, please click the black thumbs-up button at the bottom of this post, and if not, please click the thumbs-down button — it’s that simple!

If you didn’t get what you needed today, we’d also love it if you could reply to this post letting us know what we’re missing, or what we could improve. Your feedback helps us optimize the forums to help you find solutions faster and grow your business.

Please keep in mind we can’t address individual cases or questions on this thread, but if you have a question, please use the “New Discussion” button above (or the "New" button on a mobile device), to post in the category related to your question. This will allow you to get help or advice from our community of sellers and Amazon community managers.

Thanks so much for your feedback, and for being the best part of the Amazon Seller Forums!

1 vote
28 votes
413 views
38 replies
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🌟 What’s Your Biggest Win This Month? Share & Inspire!
by Seller_z3k8APxGfbQEK
Amazon replied

Hello Sellers! Happy Friday 😀

Whether you've just launched your first product, hit a new sales milestone, or finally mastered A+ Content, we want to hear about it! Sharing your wins—big or small—not only motivates others but also helps us all learn and grow together.

Here's how to join in:

✔ Drop a comment with your recent win (or wins!)

✔ Share what made it possible - did you try a new strategy, tool or approach?

✔ Feel free to ask questions or cheer on your fellow sellers!

Let's fill this thread with inspiration and actionable tips. Who knows? Your story might be exactly what someone else needs to hear today!

Looking forward to reading about your successes.

4 votes
14 votes
1.2K views
55 replies
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Enforcement for new VTR policy only starting 25th Feb 2025
by Seller_mIRnuhdx7l5sN
Amazon replied

Dear Community/Sellers,

Starting January 15, 2025, we have updated the Valid Tracking Rate (VTR) policy for seller-fulfilled orders to allow customers to track a higher number of their orders.

We will start enforcement of the new VTR policy on February 25, 2025. We encourage you to consult your applicable Amazon store's Valid Tracking Rate (VTR) page for detailed information on VTR requirements and calculation.

You can also find more information on this topic in this video.

Thank you, Ezra.

2 votes
23 votes
1.5K views
52 replies
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🐣 Easter Sunday 2025 (April 20, 2025) has been officially added to the holiday list in shipping settings
by Seller_z3k8APxGfbQEK
Amazon replied

Hello Sellers!

I wanted to share some positive news regarding holiday shipping settings:

✅ Easter Sunday 2025 (April 20, 2025) has been officially added to the holiday list in shipping settings

🔄 Easter Sunday will now be automatically added every year going forward! No more callouts needed!

💡 Pro Tip: It's always good practice to review your holiday settings at the start of each year, even with this automation in place.

I would like to thank @Seller_Nprc5XWvdLYk9 for their annual proactive outreach and request to update the holiday list. Thank you for the great teamwork!

18 votes
1 vote
1.1K views
5 replies
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🚨 CLOSED – Ask Amazon: New VTR Policy update 🚨
by Seller_XUNeUuvrQDpgP
Amazon replied

Dear Community,

We invite you to join us TODAY for our Ask Amazon Event focusing on the new VTR policy update.

We have updated our Valid Tracking Rate VTR policy for seller-fulfilled orders on the 15th of January, to allow customers to see tracking over a higher number of their orders.

Do you have questions about the recent changes? Then share them with us TODAY, 11th of February 2025, from 9 am to 5 pm (BST). You can post your questions in the comments below and we'll collaborate closely with our partner team to provide answers.

Please note: This event is intended for general questions and we cannot provide advice or feedback on individual cases.

We look forward to addressing your queries!

2 votes
27 votes
890 views
133 replies
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🚨 Ask Amazon event on the 11th of February 2025: New VTR Policy update
by Seller_XUNeUuvrQDpgP
Amazon replied

Dear Community,

We invite you all to our next Ask Amazon Event. This time we will answer your questions about the new VTR policy update which was launched on the 15th of January 2025.

Do you have questions about the recent changes? Join our Ask Amazon event on the 11th of February 2025, from 9 am to 5 pm (CET/BST) and post your questions in the comments to the event thread. We'll collaborate closely with our partner team to provide answers.

This is a great opportunity to get expert guidance directly from Amazon, so mark your calendars and start preparing any questions you have about the new VTR policy update!

Please note: This event is intended for general questions and we cannot provide advice or feedback on individual cases.

We look forward to addressing your queries!

If you would like to learn more about the policy update ahead of the event, please visit the following help pages and Forums’ discussions:

You can also check out this video.

See you at the VTR Policy update Ask Amazon Event!

2 votes
6 votes
1.3K views
40 replies
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Best Packaging Practices for Direct-to-Customer Shipping
by Seller_mIRnuhdx7l5sN
Amazon replied

Hello Amazon sellers!

I wanted to share some essential packaging best practices for Direct-to-Customer Shipping that I've observed consistently leading to success across our seller community. Proper packaging is absolutely essential for protecting your goods and ensuring customer satisfaction.

Here are some proven packaging tips:

  • Always use new, clean and undamaged packaging materials
  • Ensure items are properly secured and don't jostle about inside the package
  • Provide proper cushioning/support on all sides, with at least two inches of space between fragile items and the box exterior
  • All products must be fully protected - no items covered only with stretch wrap or poly bags
  • Seal all seams with 3-inch packaging tape or water-activated tape (must cause fibre tear when removed)
  • Implement corner boards to prevent banding/strap damage

From reviewing numerous seller discussions, I've noticed it's particularly important to use boxes that maintain their shape during transit and aren't compromised by moisture.

Please indicate if you find this content helpful with a vote (👍 or 👎) or by sharing your experience in the comments.

Cheers! Ezra

11 votes
12 votes
586 views
16 replies
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