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🔔New Forum Feature: Follow Discussions
by Seller_Huz6FT08OxHAR
Amazon replied

Dear Sellers,

We're excited to announce the launch of our new "Follow" feature here on the Seller Forum, ensuring you never miss updates on the conversations that matter most to you.

This new feature is simple to use!

Just click the new "Follow" button on any discussion you're interested in and you'll receive a notification in your Notifications section whenever there's new activity.

A summary of discussions you're following will be visible in the "Following" tab on the homepage, discussions page and your profile.

Note: The ability to follow other sellers will be available soon.

👍👎 If you have any questions about this new feature or would like to provide feedback, please let us know in the comments below.

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Ask Amazon event on January 21, 2025: Swiss VAT on Ecommerce Legislation Launch
by Seller_Huz6FT08OxHAR
Amazon replied

Hello Sellers,

We invite you all to our upcoming Ask Amazon Event. This time, we'll be addressing your questions about the new policy: Swiss VAT on Ecommerce Legislation Launch

On January 1, 2025, the Swiss tax authority will implement new Value Added Tax (VAT) rules for e-commerce sales to Swiss customers.

Do you have any queries regarding these changes? Join our Ask Amazon event on 21st January 2025, from 9 am to 5 pm (BST), and post your questions and comments in the Ask Amazon: Swiss VAT on Ecommerce Legislation Launch. We'll collaborate closely with our partner team to provide answers.

Please note:

-This event is intended for general questions and we cannot provide advice or feedback on individual claims.

-To participate in the Ask Amazon Event for the German, French, Italian, and Spanish stores, please use the following links:

We look forward to addressing your queries!

Have a great day, and see you at the Swiss VAT on Ecommerce Legislation Launch.

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🚨 CLOSED – Ask Amazon: New VTR Policy update 🚨
by Seller_XUNeUuvrQDpgP
Amazon replied

Dear Community,

We invite you to join us TODAY for our Ask Amazon Event focusing on the new VTR policy update.

We have updated our Valid Tracking Rate VTR policy for seller-fulfilled orders on the 15th of January, to allow customers to see tracking over a higher number of their orders.

Do you have questions about the recent changes? Then share them with us TODAY, 11th of February 2025, from 9 am to 5 pm (BST). You can post your questions in the comments below and we'll collaborate closely with our partner team to provide answers.

Please note: This event is intended for general questions and we cannot provide advice or feedback on individual cases.

We look forward to addressing your queries!

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🚨[CLOSED] Get answers about Veeqo with CEO Matt Warren at an Ask Amazon live Q&A on 18th February!🚨
by Seller_z3k8APxGfbQEK
Amazon replied

Welcome to our Ask Amazon Q&A with Veeqo's CEO, Matt Warren, focusing on your questions about Veeqo!

_____________________________________________________

⚡️ What You Need to Know:

Matt Warren and the Veeqo team will answer all your questions posted in this event thread on Tuesday, 18th February from 8 am - 5 pm GMT.

_____________________________________________________

🔍 Key Details:

Not yet familiar with Veeqo, Amazon's free multichannel shipping solution? Veeqo allows you to integrate all your shops and sales channels into one centralised location, automating inventory management to maximise efficiency and cost savings. Veeqo's user-friendly interface helps manage your multichannel orders with ease, allowing you to focus on your business growth without hidden fees or monthly cost. For more information, you can check out Veeqo here.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we'll do our best to respond as soon as possible during the day of the event.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Open Discussion: Amazon Generic Products
by Seller_z3k8APxGfbQEK
Amazon replied

Hello Sellers,

I hope you've had a good start to 2025.

I would like to continue the discussion on Branded product listed as generic started by @MoyaRecord. Please share your feedback, experience and related ASINs/case IDs regarding this.

I´m posting Amazon policies on this topic for our reference:

Amazon Generic Product Policy

I would appreciate your engagement in this topic.

Thank you!

1 vote
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Forums Feature Launch: Follow Discussions
by Seller_z3k8APxGfbQEK

We are happy to announce the launch of the new “Follow Discussion” feature on Seller Forums, so our sellers will never miss an update on the conversations that matter to them most.

This new feature is easy to use!

Simply click the new “Follow” button on any discussion of interest and you’ll get a pop-up on the Notifications tab whenever there is new activity.

You’ll also be able to see a summary of your Followed discussions in the new Follow filters on the home, discussions, and profile pages.

Also, the ability to follow sellers is coming soon so stay tuned!

If you have any questions about this new feature or have any feedback on this feature, feel free to let us know in the replies below.

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Amazon’s New Seller Incentives: What You Need to Know
by Seller_mIRnuhdx7l5sN

Hi New Sellers!

Your first 90 days are crucial for building a strong foundation. To support you, Amazon’s New Seller Incentives (NSI) provide over £42,000 in potential benefits, including credits, discounts, and fee exemptions across key programs like Brand Registry, Fulfilment by Amazon (FBA), and Advertising.

Who’s Eligible?

  • You must be a new seller on Amazon’s Professional selling plan
  • Your first buyable ASIN must be listed on or after March 1, 2024 in the UK or other EU stores
  • You must enroll in the relevant programs within the required timeframes

Programme Benefits

Brand Registry

  • 10% bonus on the first £40,000 in branded sales, then 5% on the next £760,000 (up to £42,000 total bonus)
  • £160 Amazon Vine credit – Enroll products in Vine to receive trusted customer reviews
  • Must complete Brand Registry within six months of listing the first product

Fulfilment by Amazon (FBA)

  • Auto-enrollment in FBA New Selection, which includes free storage, removals, and returns processing
  • Exemption from storage utilisation surcharges for 12 months
  • Exemption from low-inventory cost coverage fees (PANEU) for 12 months

Shipping & fulfilment credits:

  • £80 credit for Amazon Partnered Carrier programme
  • £160 credit for Amazon Global Logistics

Advertising

  • £40 credit for Sponsored Products – Helps increase product visibility through ads
  • £40 credit for Vouchers – Create compelling promotions for customers
  • Must start advertising within 90 days of listing the first product

Benefit Disbursement & Important Notes

  • Vine credits – Only apply 5 days after brand benefits eligibility is determined
  • FBA & Shipping credits – Applied after the first shipment is received at an Amazon fulfilment centre
  • Advertising credits – Appear in Campaign Manager within two weeks of eligibility confirmation
  • All credits have expiration periods – unused amounts will expire if not redeemed in time

For full details on eligibility, program rules, and frequently asked questions, refer to:

📄 New Seller Incentives Eligibility Guide (PDF)

🔗 New Seller Incentives Help Page

If you have any questions, feel free to ask here. Happy sales!

Ezra

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🚨 Ask Amazon event on the 11th of February 2025: New VTR Policy update
by Seller_XUNeUuvrQDpgP
Amazon replied

Dear Community,

We invite you all to our next Ask Amazon Event. This time we will answer your questions about the new VTR policy update which was launched on the 15th of January 2025.

Do you have questions about the recent changes? Join our Ask Amazon event on the 11th of February 2025, from 9 am to 5 pm (CET/BST) and post your questions in the comments to the event thread. We'll collaborate closely with our partner team to provide answers.

This is a great opportunity to get expert guidance directly from Amazon, so mark your calendars and start preparing any questions you have about the new VTR policy update!

Please note: This event is intended for general questions and we cannot provide advice or feedback on individual cases.

We look forward to addressing your queries!

If you would like to learn more about the policy update ahead of the event, please visit the following help pages and Forums’ discussions:

You can also check out this video.

See you at the VTR Policy update Ask Amazon Event!

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Enforcement for new VTR policy only starting 25th Feb 2025
by Seller_mIRnuhdx7l5sN
Amazon replied

Dear Community/Sellers,

Starting January 15, 2025, we have updated the Valid Tracking Rate (VTR) policy for seller-fulfilled orders to allow customers to track a higher number of their orders.

We will start enforcement of the new VTR policy on February 25, 2025. We encourage you to consult your applicable Amazon store's Valid Tracking Rate (VTR) page for detailed information on VTR requirements and calculation.

You can also find more information on this topic in this video.

Thank you, Ezra.

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52 replies
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Farewell 2024, Welcome 2025
by Seller_z3k8APxGfbQEK
Amazon replied

Dear UK Amazon Seller Community,

As we approach the end of 2024, we want to take a moment to acknowledge that your feedback and participation have been invaluable in shaping our developments and maintaining the vitality of our marketplace.

Looking ahead to 2025, we remain committed to providing you with the tools and support you need to grow your businesses and reach new customers.

We wish to express our gratitude for your continued trust in Amazon as a platform for your business.

Wishing you and your loved ones a joyous festive season and a New Year filled with prosperity, growth, and new achievements. Here's to making 2025 our best year yet!

Your Community Managers,

@Seller_DNQGSsdC7DccM @Seller_XUNeUuvrQDpgP @Seller_Udi0JNbTrsmUV@Seller_mIRnuhdx7l5sN@Seller_j9Bd91CW3ZVpr@Seller_ZyGdB49sb7An4@Seller_Huz6FT08OxHAR

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13 votes
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🚨Ask Amazon on Jan 21: Swiss VAT on eCommerce Legislation
by Seller_Huz6FT08OxHAR

Hello Sellers,

Don't forget to join the upcoming Ask Amazon event on January 21, 2025 from 9am to 5pm BST! This event will focus on answering questions about the new Swiss VAT on Ecommerce Legislation, implemented on January 1, 2025 for e-commerce sales to Swiss customers.

This is a great opportunity to get expert guidance directly from Amazon.

Mark your calendars and start preparing any questions you have about the new Swiss VAT legislation!

-To participate in the Ask Amazon Event for the German, French, Italian, and Spanish stores, please use the following links:

See you at the event on January 21st.

3 votes
0 votes
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1 reply
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