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Seller_l3eCP9f1PtJXC
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Prime Day Prep: 🚀 Prime Day is Back July 8-11th!
by Seller_l3eCP9f1PtJXC

Hello all!

Prime Day is back July 8-11, this year with double the days and millions of deals!

You can ready your business by reviewing the public announcement, our Prime Day readiness playbook, and these tips on optimizing Ad campaigns for the event!

Let's make this the best Prime Day yet with the forums community. Let us know any questions or callouts on what kind of content you would find most helpful as we approach the event.

Best,

Danny

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Seller_oeYKBm6vFzkyH
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如何抵制跟卖，跟卖卖家不发货我该如何投诉？
by Seller_oeYKBm6vFzkyH

我们店铺已经被恶意跟卖一个月之久。卖家店铺：weizhiqing，该卖家利用超低的价格（$1.99）后改为（$4.96）跟卖我们的商品，从而抢走了我们的购物车，我因为防御跟卖不得已降价到亏本保护购物车。

1、现因价格过高或者过低而丢失了购物车，我们坚决不修改低价来恢复购物车，所以需要亚马逊帮助我们进行内部恢复。（同行价格均在$12.99-$15.99）

2、举报该卖家的恶意竞争行为，FBM超低价格竞争，我发现该卖家并不进行发货操作，消费者的权益受到损害。

注：商品是我们公司定制设计款、工厂定做而成，周期长达12天，图案均是我们设计原稿出厂，跟卖者根本无法提供真实准确的商品。此举定能清楚的知道他所销售的商品是发不了货的恶意行为。

对于TM品牌卖家，我们应该如何反击？

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Seller_9i1u0MyvmDUxm
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Why is Amazon's Seller Support Service Garbage?
by Seller_9i1u0MyvmDUxm
Amazon replied

Why am I having so much trouble trying to get in touch with someone competent or someone who cares at Seller Support? I have prolly put in 20 requests to talk to an expert. All I get is a run around. All I get is ignored. Here is the link to the last convo I had and I asked one question. They never answered. Just crickets. I hope thy get fired. Why pay them to do nothing but waste peoples time? I would rather go to the dentist to have all my teeth removed then deal with these people. They don't give a F. They are only it it for the rupees and are basically uncaring and/or ignorant.

https://sellercentral.amazon.com/hill/website/chat?formType=submit&originalHttpRequestId=YR9FMEPKM1HAA14CW3DC&motivationId=6581&categoryId=30012&typeId=77914561&itemId=1598186781&mons_sel_mcid=amzn1.merchant.o.A2OVVCTQ29DA78&mons_sel_mkid=amzn1.mp.o.ATVPDKIKX0DER&mons_sel_persist=false&stck=NA&contactRequestId=17926088991%3ACRQ%2FK096CD3JQJKCOGkLzluCCg&caseID=17926088991

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Seller_x8GqAIUGIIGuG
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How to remove the negative feedback that the buyer did not receive the package, but FedEx has photo proof it was delivered on the doorstep?
by Seller_x8GqAIUGIIGuG
Amazon replied

Hello Please help

I got a negative feedback for Order #112-7077075-2575466 and a directly refund by amazon, order fulfilled by merchant

The buyer claimed they "did not receive the package and did not get the refund" but FedEx has provided clear photo proof public confirming delivery to the doorstep (Tracking # 881171243135) and amazon customer service did refund him without any authority

and Despite this evidence:

The buyer ​never contacted me​ directly to resolve the issue.

Amazon granted a refund without requiring the buyer to open an A-to-Z Claim or allowing me to present delivery documentation.

The negative feedback is factually inaccurate, as the order was fulfilled and delivered as promised.

My ask:​​

How to remove this feedback​?

Can I ​dispute the refund​ retroactively?

Has anyone won similar cases? What’s the secret?

Thanks

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Seller_ZRl2jImJfnYfJ
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Urgent: Seller Falsely Branding Listings & Filing Wrongful IP Claims – Amazon Denied Valid Complaint (ID: 17934863401)
by Seller_ZRl2jImJfnYfJ

Hello Amazon Seller Community,

I'm posting here for support and guidance after a troubling experience with another seller who is abusing the Amazon platform by falsely branding listings and weaponizing IP complaints — and Amazon has declined to take action despite a formal report.

Issue Overview:

  • Another seller is listing branded products under their own made-up brand, even though it’s clear these are products from established brands.

  • Once these manipulated listings are live, they proceed to file false IP complaints against legitimate sellers who are offering the original, branded products.

  • This is a clear violation of both Brand Registry protections and Amazon’s listing creation and intellectual property policies.

Actions Taken:

  • I followed Amazon Seller Support’s advice and submitted a formal complaint with full documentation.

  • Complaint ID: 17934863401 | Review Cases 17788394731 & 17934329281.

  • I provided proof, including:

  • ASINs involved

  • Details of the false IP complaints being used to suppress legitimate sellers

Amazon’s response:

"We cannot take action on the report as no violation has been identified on the reported ASIN(s) for the violation type selected."

This is deeply concerning, as it suggests the bad actor's abuse of the system is being ignored despite clear evidence.

Why This Matters:

This seller is exploiting Amazon’s enforcement mechanisms in bad faith:

  • Hijacking product listings

  • Misrepresenting brand ownership

  • Weaponizing IP complaints to remove competitors

  • Undermining brand trust and customer experience

We’ve done our due diligence, only to receive a generic rejection. Meanwhile, legitimate sellers are at risk of account damage due to wrongful takedowns.

Request for Help:

  • Has anyone had success escalating similar issues?

  • Are there best practices or contacts within Brand Registry enforcement teams who handle bad faith IP violations?

  • How can I ensure this situation is actually reviewed by someone with the authority and experience to act?

I appreciate any advice or experiences others can share. We take brand integrity seriously and want to see the system work as intended to protect legitimate sellers.

Thank you for your time and support.

—

Johnny D.

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Seller_Pb7RJB02cqtYa
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Brand Representative Benefits section active, but ASIN list is empty
by Seller_Pb7RJB02cqtYa
Amazon replied

Hi everyone,

I’m having an issue with the "Brand Representative Benefits" section under New Seller Incentives.

The dashboard is active, I can see the "Overall summary" section with headings like "Total eligible branded sales (up to $1 million)", and the tiles for "Adopt Sponsored Products", "Adopt Vouchers", and "Adopt Amazon Vine" are all marked as active.

However, when I click on "Download list of eligible ASINs", the list is completely empty. The sales tracking bars in the "Overall summary" section are also blank.

I’ve double-checked that I meet the eligibility criteria (registered brand, enrolled ASINs, active brand activity), and support confirmed that nothing is obviously wrong, but hasn’t resolved the issue.

My case ID is 11196783692, it’s been nearly a week since the last response, and I’d appreciate any help or escalation.

Thanks in advance.

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Seller_Sram36TnVt73c
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Proof of Trademark Ownership
by Seller_Sram36TnVt73c
Amazon replied

I am in Brand Registry but I am trying to add a trademark to my brand. I had done this before, but the trademark expired over COVID and I had to re-establish it in 2022. So in a sense, I am ADDING another trademark to my brand, I guess (different serial number than the original trademark). I don't remember this being such a headache first time around. This all came about because I have a competitor who is using my images (even with my product showing my trademark) and I wanted to report it but I can't because the trademark is no longer connected to my account.

Amazon has some weird process where I have to copy an amazon-generated email with a verification code to the contact on my trademark registration (which is an attorney with Legal Zoom).

So I emailed the auto-generated email, but I don't understand what that is supposed to do....does Amazon send a follow-up email also to the same contact and the contact is supposed to put all of this together and respond with verification of my ownership?

This is the email I was instructed to mail to the contact name on my trademark at USPTO:

Hello,

I have submitted a trademark to be connected with Rob's Super Happy Fun Store in Amazon Brand Registry. They have identified you as the trademark correspondent and should have sent you a link to their Trademark Portal, for which this code below will grant you access. Please use the link and code to review my request to confirm trademark ownership and reach a decision. You have 30 days to complete this process.

Verification code: a-f016afe6-80e4.......

I should have sent them a link to my Trademark Portal? WTH? Does Amazon do this for me because I have no idea what this even means but I sent the email anyway hoping the recipient would know what to do.

Already, Legal Zoom is washing their hands of this:

Hi ,

The only code we have received from Amazon has been sent to you. Unfortunately, we are not affiliated with Amazon so if you need further assistance with the code you would need to reach out to Amazon directly to resolve the issue.

Best regards,

LZ Legal Services

So what now????

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Seller_CRHOv021qFYYU
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A-to-z Claim Granted Even After Providing Prepaid Return Label (Tracking Included) - Amazon glitch or nobody cares
by Seller_CRHOv021qFYYU

Hello,

We are looking for guidance or escalation regarding an A-to-z Guarantee claim that was wrongly granted on our Amazon seller account, despite following all of Amazon’s policies precisely.

Order ID: 113-5015424-6228207

Timeline:

June 16, 2025 – Amazon asked us to provide a valid prepaid return label, including:

Tracking number ##########

Plain text return address ###########

Acceptable file format (<2MB, .jpg/.tif/etc.)

We uploaded a fully valid USPS label in the return request:

Carrier: USPS via Shippo

Tracking ID: ##########

Return Address: ###############

File type: Image, within size limits

Also emailed to the buyer directly

We then replied to the claim with the exact response Amazon asked for:

“Prepaid return label updated with valid tracking ID.”

Despite all of this, Amazon granted the claim, debited our account, and added it to our Order Defect Rate.

The reason given was:

“You did not respond with the specific information requested on June 16.”

This is false — the info was uploaded and confirmed. We followed the process to the letter.

We’ve already filed an appeal and re-submitted the evidence, but we’re deeply concerned that:

The return label was ignored

Our compliance was not acknowledged

The claim has unfairly impacted our performance metrics

Has anyone experienced a similar situation where Amazon says you didn’t provide a label — when you clearly did?

Is there a way to escalate this through the right internal channel?

Any Amazon team member, please help correct this — it’s a clear system error or oversight.

Is it Amazon glitch or Amaozn support does not care and closes AZ claims without even reading and checking all information provided?

Thank you in advance to any seller or Amazon rep who can help us get this claim reviewed fairly.

Sincerely,

@Seller_dnxnrsZIeTNo3 @Seller_4GjtS9k0cnHHv @Seller_aEROSwwdnzGiU @Seller_1KYLYkgAlu4xX @Seller_pAPBCLhysbW5T @Seller_PIHyltK09pbl3 @Seller_F4AbbFj6ovBk3 @Seller_R6oYCnTB9O1Uy @Seller_OOVUXZLmb2UEH @Seller_fXQIQzsolCXuL @Seller_GEZPMc4CeQfh6 @Seller_l7Jtck9jxnEA0 @Seller_37l8i4vuvugjG

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Seller_x8GqAIUGIIGuG
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Please help to remove the Negative Feedback Please.......
by Seller_x8GqAIUGIIGuG
Amazon replied

I got a negative feedback for Order #112-7077075-2575466 and a directly refund by amazon, order fulfilled by merchant

The buyer claimed they "did not receive the package and did not get the refund" but FedEx has provided clear photo proof public confirming delivery to the doorstep (Tracking # 881171243135)

and amazon customer service did refund him without any authority

and Despite this evidence:

Public Fedex delviery proof on Fedex Website

The buyer ​never contacted me​ directly to resolve the issue.

Amazon granted a refund without requiring the buyer to open an A-to-Z Claim or allowing me to present delivery documentation.

The negative feedback is factually inaccurate, as the order was fulfilled and delivered as promised.

Anyone help to remove this feedback​?

Can I ​dispute the refund​ retroactively?

Has anyone won similar cases? What’s the secret?

This negative feedback has directly cut my store's sales by half, leaving me extremely frustrated. Anyone Help

Thanks

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Seller_XGvLUHcRwVlen
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Denied A-to-Z Claim - Buyer returned incorrect item - Switcheroo
by Seller_XGvLUHcRwVlen

The customer submitted a return request, it was granted, and they returned the incorrect item. They then opened an A to Z claim, and Amazon debited our account and counted the Order Defect Rate against us, stating we had received the return and should have issued a refund. That is incorrect: the customer never returned the original item that we sold them, so no refund should have been granted. This was appealed and denied. Seller support sent 2 cases for escalation and the A-to-Z team finally responded stating, “Although we understand your position, we stand by our decision”. Two case IDs 17843176801 & 17925576781. I will add a more detailed outline below. Looking for any MOD help here. @Seller_OOVUXZLmb2UEH @Seller_PIHyltK09pbl3 @Seller_guPeMXBrBxqyU @Seller_l3eCP9f1PtJXC @Seller_dnxnrsZIeTNo3

Subject: Dispute of A to Z Claim – Refund Should Not Be Issued & ODR not impacted

Order ID: 113-4888509-6548210

Covered by the buyer’s A to Z claim and ODR counted against us

Buyer returned an entirely different USED product with a brand that we have never carried.

Original product (NOT returned) switcheroo

Buyer has not returned this original unit and has been fully refunded

Issue:

Amazon provided the customer with a full refund, funded by us, and counted the Order Defect Rate against us.

The Order Defect Rate should not be counted against us

No refund should be granted for order 113-4888509-6548210

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Seller_wTihVd2LJ8szB
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Do not use FEDEX ONE RATE service, that 's big trap, it's FRAUD!!!
by Seller_wTihVd2LJ8szB
Amazon replied

We just realized we have 22 FBM orders charged shipping adjustments, All 22 orders used Amazon buy shipping FedEx one rate services, the highest rate quoted using Amazon buy shipping is $29.5, If adding signature, the quote is $36.65. However, later we were charged close to $300 more for the same weight and dimension package (please note, FedEx audited weight and dimension are the same as what we have entered). How ridiculous?

They charged total $2555.82 additional in shipping adjustment.

Be super careful!!! When you are lured by the high interest they offer, they are more interested in taking all your principal away, as Amazon offers no protection on this type of chargeback at all.

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