Forums discussions
Seller Forums
Sign in
Sign in
imgSign in
ForumsHomeDiscussions
ForumsHomeDiscussions
imgSign in

Browse discussions

pinPinned by community manager
user profile
Seller_z3k8APxGfbQEK
∙
user profile
Seller_lT3D6tVVmWEXX
∙
user profile
Seller_usSTBMgGRuuWy
∙
user profile
Seller_QWJ1SwIJOqeSZ
∙
user profile
Seller_sg54Fq7GfBZzn
∙
user profile
Seller_0xavPE91kwzcZ
∙
user profile
Seller_7aV9GGKijpErb
∙
user profile
Seller_2bxsT1BTD8ONW
∙
user profile
Seller_3Z9921WZ5Conz
∙
user profile
News_Amazon
∙
user profile
Seller_13BH7cPrSUP2v
∙
Sort by
Latest activityRecently createdMost viewedMost voted
Filters
Date/timeAll TimePast dayPast weekPast monthPast 3 monthsPast yearDate range
Quick filters
Discussions
Categories
Tags
Tags will populate based on category selection

Browse discussions

pinPinned by community manager
user profile
Seller_z3k8APxGfbQEK
∙
user profile
🛑 How to Fix Error 5461 When Creating New ASINs
by Seller_z3k8APxGfbQEK
Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

❓ What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

0 votes
0 votes
148 views
4 replies
Latest activity
user profile
Seller_lT3D6tVVmWEXX
∙
user profile
Seller Using Reviews From Unrelated Products - Fraud!
by Seller_lT3D6tVVmWEXX
Amazon replied

Hi,

We noticed a seller using reviews from completely unrelated products to launch products and unfairly dupe the system over and over.

For example this listing is using the reviews from a face mask filter to sell bed pads - https://www.amazon.co.uk/dp/B0DJRNDK8X

They have done this on almost every product they launch, using thousands of reviews from other unrelated products somehow.

This is completely frustrating as a seller who tries to do everything by the book but as a result is constantly at an unfair advantage.

I know this isn't a new problem, but has anyone successfully found a way to report people like this with any success?

We have tried reporting the listing on the detail page, making cases with seller support and even using the MD email with no luck.

Any suggestions would be much appreciated, feeling fed up with cheaters and scammers getting away with it.

0 votes
0 votes
20 views
4 replies
Latest activity
user profile
Seller_usSTBMgGRuuWy
∙
user profile
UK Invoices Showing Wrong VAT Number Despite Correct Settings
by Seller_usSTBMgGRuuWy

Hi everyone,

We’re experiencing an issue with VAT numbers on our UK invoices. Even though our UK VAT number has been properly added and saved in the Tax Settings section of our Seller Central account, the invoices for the UK marketplace are still being generated with our Polish VAT number.

We double-checked all settings, and everything seems correct on our side. We’ve also reached out to support and shared screenshots showing the issue, hoping they can assist with a manual correction.

Just wanted to ask if anyone else has encountered a similar problem, and if so — how was it resolved?

Thanks in advance!

0 votes
0 votes
0 views
0 replies
Latest activity
user profile
Seller_QWJ1SwIJOqeSZ
∙
user profile
A-Z Farce & Amazon's complete incompitence
by Seller_QWJ1SwIJOqeSZ
Amazon replied

Recently a buyer purchased an £500 iPhone. They contacted us to advised that the phone was faulty due to a display problem. We advised to open a return. The phone was received back and the screen was smashed. (Done whilst Buyer was using as the phone had been setup and their details were on it.)

We contacted the buyer to advise this is not covered under warranty so they immediately opened an A-Z claim.

Amazon asked for additional information and stated we had 72 hours to supply. All requested information was given and within 44 hours we received an email advising us to return the item to the customer, upload tracking to Amazon and we had 72 hours to do so.

Then just 9 minutes later the A-Z claim was closed with a defect applied and full refund to the customer as we had "you have not provided the locked device return tracking number as requested."

Numerous appeals have been lodged but Amazon will not admit culpability. So we are posting in here to let people know that 72 hours can actually mean just 9 minutes

0 votes
0 votes
32 views
4 replies
Latest activity
user profile
Seller_sg54Fq7GfBZzn
∙
user profile
Be Aware of Amazon Issuing Refunds from Your Money and Not Telling You !
by Seller_sg54Fq7GfBZzn

We have became aware of a growing trend from Amazon of their customer service reps just issuing refunds and not telling you, not explaining or qualifying this and not even remotely updating you.

Is anyone experincing this as well ?

The example I will give is an order yesterday, the customer opened a return request for the item, this was auto authorised, with a pre paid label issued.

Neither item from two orders has been returned, the customer stated they suspected that something had happened and maybe they had been sent to Amazons returns instead of us ? the tracking clearly shows that Royal Mail have not at all picked them up and the customer still has them.

Last night the customer emailed us to say they had contacted Amazon, it was all sorted and they had been refunded.

I checked my emails, nothing from Amazon reps at all, I checked my balance and they have refunded two orders from my balance and the customer still has both items.

The only email was a standard refund email, nothing about this at all, so it could have easily been missed if the customer had not emailed us.

First and foremost, I want to say this is not an isolated incident, there have been several random refunds with no return requests, no messages and no emails.

So are Amazon just handing out our money left right and centre with no checks and balances as that this is grossly unfair on sellers with no comeback, no right to know and you may not even know its happened to you !!!!!!

Come on Amazon kindly explain why your reps are doing this and not even bothering to tell us ? its appalling really, your reps should at least notify us so we can monitor them.

Does anyone know how to check every single return to see who authorised it ? as I see a small claim coming on

3 votes
0 votes
354 views
5 replies
Latest activity
user profile
Seller_0xavPE91kwzcZ
∙
user profile
Non-Established for Tax Purposes - payouts with-held
by Seller_0xavPE91kwzcZ
Amazon replied

Hi,

I'm wondering if anyone can help or advise with this issue.

Basically we received a message from Amazon 6 weeks ago saying that HMRC had told them we were NETP (Non-Established for Tax Purposes in the UK). Amazon have put a hold on our payouts until this is resolved.

We agreed with this assessment and told Amazon that they can start collecting VAT for sales dating from 1st January 2025. We have been remitting VAT direct to HMRC on all sales since were were VAT registered in September 2012.

However, Amazon are insisting that they have to take the VAT liability calculation back to June 2021 and that we have to claim this VAT back from HMRC, then remit to Amazon, who will, in turn, remit to HMRC. It seems a very cumbersome way of doing things, but HMRC confirmed that this is the only way to do it, so it is what it is.

Our issue is that in order for us to reclaim this VAT, we need a quarterly breakdown from Amazon for each quarter's VAT amount to show how they got to the VAT liability figure they say we owe. Our accountant has asked us to get this breakdown, I asked Amazon last Thursday for this information and received a 'bounce back' style e-mail that says 'We have contacted our internal team for information regarding your issue', but it's been almost a week with no response.

Our balance in Amazon is now approaching 500,000 GBP and we are beginning to struggle to pay bills and order new stock. Account health call backs don't help at all as they don't understand the issue and I am not receiving any responses from the e-mail addresses I have been told to message. It's really frustrating.

Any help or advice?

0 votes
0 votes
42 views
7 replies
Latest activity
user profile
Seller_7aV9GGKijpErb
∙
user profile
how much does it cost to ship a box to de from uk with avask ups?
by Seller_7aV9GGKijpErb

as title says, how much does it cost to ship a box to de from uk with avask ups? lets say 15kg box 55cmx55cmx55cm plus customs handling? no import fees

0 votes
0 votes
1 view
0 replies
Latest activity
user profile
Seller_2bxsT1BTD8ONW
∙
user profile
the product is following on selling by amazon
by Seller_2bxsT1BTD8ONW

hi all， how to handle our own product is following on selling by amazon self

0 votes
0 votes
1 view
0 replies
Latest activity
user profile
Seller_3Z9921WZ5Conz
∙
user profile
DPD UK (Amazon-partnered carrier) How to book a collection?
by Seller_3Z9921WZ5Conz

Hi,

I've noticed in the last few days that DPD have been added as an Amazon partnered carrier for Small Parcel delivery into FBA warehouses.

I have booked 10 boxes on as a test. However I cannot seem to be able to book a DPD collection, as the DPD tracking numbers aren't recognised.

Anyone managed to book a collection?

Thanks in advanced

1 vote
0 votes
424 views
35 replies
Latest activity
user profile
News_Amazon
∙
user profile
View your delivery date-based reserves at the transaction level
by News_Amazon

You can view your delivery date-based reserve amounts as Deferred transactions on the Payments dashboard. A deferred transaction is a transaction that will be paid out to you at a future date.

For more information about this feature and how to download your report, go to View your reserves payments in the new Deferred Transactions report.

Based on feedback from sellers, we've updated our help content to include more detailed information about deferred transactions. To learn more, go to the following help pages:

To provide feedback on this feature, email us at seller-payments-experience@amazon.com.

0 votes
0 votes
4 views
0 replies
Latest activity
user profile
Seller_13BH7cPrSUP2v
∙
user profile
LBA4 mix ups
by Seller_13BH7cPrSUP2v

I have sent a pallet in to LBA4 which is showing as receiving just 8 out of 304 units on board. Now the FC can't find the remainder of the 350kg pallet

Around the same time I sent a small box into LBA4 - which is showing as missing 8 units - the same ASIN showing as the 8 received on the pallet.

I'm no Einstein but it looks to me like the FC has marked the 8 units as received from the wrong shipment.

I suspect they are now searching for a pallet which they think has started to be unpacked - but actually the pallet has not been touched and is probably sitting with a pile of other 'mislabelled/misplaced' pallets at LBA4

Could an AMZ mod please help out - Seller Support just can't get their head around the fact a mistake might have been made at their end

This could help with the current backlog at LBA4 which I understand is pretty backed up

Case ID 11201218842

@Seller_mIRnuhdx7l5sN @Seller_ZyGdB49sb7An4 @Seller_Udi0JNbTrsmUV

0 votes
0 votes
17 views
4 replies
Latest activity