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Seller_z3k8APxGfbQEK
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🛑 How to Fix Error 5461 When Creating New ASINs
by Seller_z3k8APxGfbQEK
Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

❓ What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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Seller_kFHWEyj4zA0xJ
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Unable to reply with verification code for Brand registry - going around in circles
by Seller_kFHWEyj4zA0xJ

I am trying to update a brand registry application with a verification code I have been emailed to supply. I am unable to reply to the email or find the case number to add the details to. If I click on the link at the bottom of the email it goes to an errors page. whenI submit a help ticket, they askl me to reply to the original case ID below but I can't acces it anywhere so i am going around in circles and running out of time! Does anyone know how to resolve? Am I going blind?

Case ID that I need to submit to > 11146749722

@Seller_mIRnuhdx7l5sN

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DPD UK (Amazon-partnered carrier) How to book a collection?
by Seller_3Z9921WZ5Conz

Hi,

I've noticed in the last few days that DPD have been added as an Amazon partnered carrier for Small Parcel delivery into FBA warehouses.

I have booked 10 boxes on as a test. However I cannot seem to be able to book a DPD collection, as the DPD tracking numbers aren't recognised.

Anyone managed to book a collection?

Thanks in advanced

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[FBA] [June 2025] is there currently any delay at BHX4 ?
by Seller_TZKcjo1dwpwmF

Dear fellow sellers,

I'm encountering some delays with an inbound shipment using Amazon Partner Carrier (RXO) to BXH4 this month.

Are you experiencing the same?

I asked the POD to RXO and they sent me a page without any stamp or signature from Amazon.

Thank you.

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A-to-z Guarantee Claims
by Seller_Ub7LwJvywnrm2
Amazon replied

HI, I had an A-to-z Guarantee claim this morning. For no reason. Buyer never contacted me asking for a refund or a replacement. So it Just happened out of the Blue for some reason.

It said on my account health page because of the A-to-z Guarantee Claim "Your seller-fulfilled offers are at risk of deactivation"

Although Luckily there was "No Negative Feedback on my profile store front"

This "A-to-Z Guarantee Claim" Has had a massive effect my Amazon Seller Account Health. I have been doing ever so well in the last past couple of weeks until this one has happened. Now Amazon Refunded The Buyer without proper investigating it before hand' and Now I lost out. I am not happy at all. Can anyone help me to resolve the issue in this matter.

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Seller_i38MVIJDH23AY
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Recommended pack group shipment saving
by Seller_i38MVIJDH23AY
Amazon replied

Has anyone found a way to track the savings from shipping to the FC in the recommended pack groups? It isn't appearing on the savings tile as detailed in the help pages.

I have asked Seller Support but they didn't understand the question.

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The Beauty Edit
by Seller_3PrOqcqwWeY78
Amazon replied

Hi, I’m currently setting up my Amazon store for my brand “The Beauty Edit,” which focuses on makeup, skincare, and fragrance. I’ve reached the sections that ask for “About Me” and “About My Business,” and I’d like to make sure I’m entering the correct information.

I’d appreciate guidance on:

– Where to enter my personal story as the founder

– Where to write the brand/business description

– Whether there are character or format limits

– If these sections can be edited later

– And whether brand registry is required before completing this part

Thank you in advance for your support!

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Account Deactivated Due to Identity Verification – Need Help Resolving
by Seller_5GA7vs0x9BXzY
Amazon replied

Hello everyone,

My Amazon seller account has been deactivated due to identity verification issues. I submitted the required documents (including government-issued ID and bank statement), but my account still remains deactivated. I haven’t received clear feedback on what went wrong, and each time I try to appeal, I either get a generic response or no response at all.

Here are some additional details:

Marketplace: [United kingdom, e.g.,Amazon.co.uk]

Type of documents submitted: [e.g., Passport, bank statement, utility bill]

Status: Suspension email received on [Hello,

Your account has failed our verification process. As a result, your selling account has been deactivated and your listings have been removed. Continue to ship open orders and respond to customer inquiries to avoid further impact to your account. Funds will not be transferred to you but will stay in your account while we work with you to address this issue in accordance with our Funds disbursement eligibility policy:

https://sellercentral.amazon.co.uk/gp/help/external/help.html?itemID=9RA9LYBJ3QP27M6

We leveraged a combination of automated means and expert human review to identify this issue and make this decision.

Why is this happening?

We took this action because the business documentation that you submitted could not be verified because the document does not match our requirements. For more information on selling requirements, go to "Know Your Customer (KYC) seller verification information":

https://sellercentral.amazon.co.uk/help/hub/reference/G201200780

How does this impact my account access and account funds?

-- While you will not be able to use the Amazon selling services, you can continue to access your Seller Central account for the next 40 days. After this time, you will not have access to Seller Central, including your financial reports.

-- If you have funds in your account, you can request them after A-to-z Guarantee claims or chargebacks on your orders have been deducted. This usually takes about 90 days, but funds may be held longer.

What should I do if I have items stored in an Amazon fulfilment center?

You have 30 days from the time we first informed you that your account failed verification, to create a removal order if you have any items stored in any Amazon fulfilment center. To view your inventory, go to Seller Central:

https://sellercentral-europe.amazon.com/gp/ssof/knights/items-list.html

You can choose to dispose of this inventory or have it returned to you. If you do not create a removal order within 30 days, we will dispose off your inventory and you will be debited the standard removal fees.

Has there been an error?

If you wish to appeal this decision, reply to this email. You may be required to provide additional information and documents during an appeal process, which we will communicate to you via email.

We're here to help

Within the next 40 days, you can use the links provided for more information, as needed.

For information on your inventory, including any disposal of inventory, creating a removal order, or related standard removal fees, you can contact us at any time:

https://sellercentral-europe.amazon.com/help/hub/support

For more information on selling requirements, go to "Know Your Customer (KYC) seller verification information":

https://sellercentral.amazon.co.uk/help/hub/reference/G201200780

Appeals submitted: [many times]

I’m a legitimate seller and really eager to resolve this issue and get back to selling. Has anyone else experienced this, and what worked for you? Any advice or escalation paths would be greatly appreciated.

Thank you in advance for your support.

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ODR Destroyed by Unfair A-to-Z Claim – Buyer Ignored Us, Amazon Ignored the Facts!
by Seller_6HXPDZ2n6YG3n
Amazon replied

Hi Amazon Team and Fellow Sellers,

I’m reaching out for urgent help and a fair review.

We just had an A-to-Z Guarantee claim granted against us and it’s now impacting our Order Defect Rate (ODR) despite the fact that we did everything right as a seller.

Here’s what happened:

The buyer claimed the delivery driver stole the package (a serious accusation)

We asked for proof (such as a police report or any supporting evidence) but received no response from the buyer.

We tried multiple times to contact the customer to resolve this matter amicably, but they ignored us and instead went straight to Amazon.

Meanwhile, we opened a case with Amazon Support for guidance (Case ID: 11127978112) to ensure we were handling it correctly.

Despite our efforts and the customer’s refusal to engage, the claim was granted, and now our account health is at risk.

This feels deeply unfair. According to Amazon’s A-to-Z Guarantee Policy, sellers are supposed to be given a chance to resolve issues with the buyer but we were completely denied that chance.

We followed Amazon’s rules. We acted in good faith. And now we’re being penalised for doing exactly what we were supposed to do.

We’re asking Amazon to review this case thoroughly, including the full message history and our support case, and remove the ODR impact from this unfair claim.

If any Amazon staff see this, please help escalate the matter. And if any sellers have faced similar situations and found a way to appeal successfully, your advice would be greatly appreciated.

@Seller_iTgjdgiRqiPsn @Seller_DNQGSsdC7DccM @Seller_z3k8APxGfbQEK @Seller_TSXM2A5nxWSuH @Seller_fgtTzyHQfOM1x @Seller_XUNeUuvrQDpgP @Seller_gAhPNiLrkfTcr @Seller_VJ4XoAkjDpjPH @Seller_b91S9zQ2eKxLt @Seller_j9Bd91CW3ZVpr

Thank you,

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Testing - please disregard
by Seller_OYhlMo20wlr0d

This is a test post. Please ignore this post.

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I AM SO SICK AND TIRED OF PRINTERS!!
by Seller_9idPMYuN5lTTl
Amazon replied

Hello all,

For years I was using a cheap £40 HP printer to print my amazon FNSKU barcode labels. It largely worked but did have issues and so I thought I'd upgrade.

I print on A4 paper which has 21 barcode labels per sheet.

I then bought a Brother printer which was useless, and since then I have bought an Epson EcoTank which is even more useless! I'm so tired of these printers. The Epson was recommended as a good printer of labels but yet it jams so frequently.

Thermal printers are not an option for me for a number of reasons I won't get into.

I was just wondering and praying really that someone could recommend me a decent regular printer for this?

Thank you :)

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