Dear Amazon Team,

We are reaching out for guidance regarding our products that were mistakenly misbranded, which led to the suspension of our Amazon seller account. We acknowledge that the responsibility for this situation ultimately falls on us, and we are committed to taking all necessary steps to resolve the issue and ensure full compliance with Amazon’s policies.

To make matters more challenging, Amazon keeps on rejecting our invoices and letter of authorization from our supplier. However, we take full ownership of our mistakes and have taken decisive actions to correct them.

Actions We Have Taken:

I have provided all available and verifiable documentation, including invoices and authorization letters, to confirm the authenticity of the products and the legitimacy of my supply chain.

I have submitted a detailed mitigation plan outlining the steps I will take to ensure all product information is accurate. This includes a thorough review of all ASINs in my store to correct any errors and implement stricter quality control measures for product listings.

I am committed to updating the affected ASINs with the correct brand information as soon as my account is reinstated.

I have been responsive to Amazon's requests for information and have made multiple appeals, providing additional documentation and clarifications as needed.

Appeal Submission & Challenges Faced:

We have submitted an appeal that includes:

Invoices, a letter of authorization, and a letter from our supplier that confirms and validates that all invoices they have provided were original and authentic.

Despite our efforts, our appeal was rejected, and multiple attempts to escalate the case or receive direct feedback from Amazon have gone unanswered.

We understand that compliance is a seller's responsibility, and we regret any past decisions that contributed to this issue. However, we have taken every step necessary to rectify our mistakes and ensure full compliance moving forward.

Seeking Community & Amazon Support:

Has anyone else faced similar challenges?

Were you able to successfully reinstate your account, and if so, what steps were effective?

Is there anything additional we should be doing to address this situation?

We are eager to demonstrate our commitment to Amazon’s policies and selling standards and hope to find a resolution that allows us to continue operating in compliance. Any guidance, insights, or support from the Amazon team or fellow sellers would be greatly appreciated.

Thank you for your time and assistance.

We typically try to have 9 weeks of inventory at FBA at any given time. Recently our storage capacity has been greatly reduced (like most sellers from what I understand). In addition to this, Amazon won't let us send certain skus to FBA because they are saying that we already have too many units there. Amazon doesn't know when we are going to run a sale, they don't know what we are going to do for Prime day and I greatly fear that they don't understand the seasonality of our catalog. I know that we can use AWD but we have our own warehouse so it would be like paying twice to have a warehouse send our items to FBA. Is anyone else experiencing this and is there anything we can do to get around it?

Hi,

Sorry to disturb you.

We opened a case, but was refused. The case ID is 17852464631

It is very important for us, can you please help us to solve that? Thank you very much

Best Regards

Hello, @Dougal_Amazon @Sandy_Amazon

I am deeply concerned about my recent Brand Registry application rejection. I received notification that my account has been locked and cannot reapply for the next 90 days. My case ID is: 17836236481

I fully understand and respect the need for Amazon to verify brand ownership and information accuracy in order to maintain the highest level of customer trust and protection. However, the current situation is having a severe negative impact on my business.

I am a seller dedicated to building a legitimate and trusted brand on the Amazon platform, but the delay in Brand Registry has deprived me of key tools and protections that are essential to business growth and customer satisfaction.

I kindly request any assistance or guidance you can provide to appeal this decision or expedite my case review. I am more than happy to provide any necessary documentation or clarification to resolve this issue and prove the authenticity and ownership of my brand.

Please let me know how I can work with you to resolve this issue. Thank you so much for your time and support.