Forums discussions
Seller Forums
Sign in
Sign in
imgSign in

Browse discussions

pinPinned by community manager
user profile
Seller_l3eCP9f1PtJXC
user profile
Seller_t9kvdr2yixQej
user profile
Seller_1aFu5QXZcX15m
user profile
Seller_D8JTsdq3Y60vE
user profile
Seller_XhTBn0pWIgV6M
user profile
Seller_Ha6JyVvDK6Ybs
user profile
Seller_GEZPMc4CeQfh6
user profile
Seller_j2R9DkN9oFgc9
user profile
Seller_tRsM4J8kFLWfr
user profile
Seller_EHPDjdklXgTai
user profile
Seller_9yUZdJkIgMrSj
in New Seller Community group
Sort by
Latest activityRecently createdMost viewedMost voted
Filters
Date/timeAll TimePast dayPast weekPast monthPast 3 monthsPast yearDate range
Quick filters
Discussions
Categories
Tags
Tags will populate based on category selection

Browse discussions

pinPinned by community manager
user profile
Seller_l3eCP9f1PtJXC
user profile

Hello all!

Prime Day is back July 8-11, this year with double the days and millions of deals!

You can ready your business by reviewing the public announcement, our Prime Day readiness playbook, and these tips on optimizing Ad campaigns for the event!

Let's make this the best Prime Day yet with the forums community. Let us know any questions or callouts on what kind of content you would find most helpful as we approach the event.

Best,

Danny

6 votes
0 votes
158 views
0 replies
Latest activity
user profile
Seller_t9kvdr2yixQej
user profile

Hey Sellers,

Last year, we launched Amazon Seller Assistant, a powerful GenAI assistant that helps Selling Partners launch, manage, and grow their business on Amazon. Just in case you missed the original announcement, please find it here: Project Amelia. We are thrilled by the positive feedback we have received and are excited to extend access to even more Selling Partners.

Until now, Seller Assistant was only accessible to primary users (typically the business owner or account admin). However, we’ve heard your requests — many of you want trusted team members to also benefit from Seller Assistant’s powerful features.

We’re excited to announce that Seller Assistant is now available to secondary users in the US, Germany (DE), and India (IN) stores.

This means your trusted team members can now:

  • Ask questions and get instant business insights
  • Save time with always-on assistance
  • Help manage daily operations more effectively

For seller accounts with secondary users, this update helps streamline workflows, enhance productivity, and scale operations — all while keeping the account owner in control. As the account owner, you decide who gets access, so you can Scale with trust — empower your team while retaining control over who can access Seller Assistant.

This feature is now live on Seller Central Web. Watch how to enable secondary user access in just a few steps. Follow this link to enable secondary users for your account.

Primary User Experience for delegation

Going from permissions not granted to permissions granted:

Primary User on Secondary User Permission Page;

This is what secondary users will experience when onboarded by you to Seller Assistant:

We would love to hear how you have engaged with this tool or your experience with it, just comment on the thread!

0 votes
0 votes
0 views
0 replies
Latest activity
user profile
Seller_1aFu5QXZcX15m
user profile

Hello,

I have, in the past, posted to this forum about issues that are impossible to correct when another seller contributes wrong information. Here are a couple examples where I'd appreciate some additional assistance.

2. Bobbi's Babies is wrongly showing up as brand name on many listings with nationally known brand names. I *think* they are using their specific store name AS the brand name.

I do not have any luck requesting brand name corrections that are clearly wrong. Oddly enough, "Brand Name" is one of the menu options when I select a reason for creating a case, but then I just get a boilerplate response that Amazon won't consider requests for "rebranding" and then I'm told to create my own listing. This isn't "rebranding" -- it's an effort to correct wrong information where the actual brand name is well-known (Simplicity for sewing patterns), and I think Seller Support advocating for sellers creating "new" listings for the same item is completely irresponsible. After all, doesn't Amazon want to PREVENT duplicate listings? And filing reports of seller abuse never goes anywhere for me (even though I think this is a case of seller ignorance rather than malicious intent).

The ASIN is B00MB8EKQO and the associated case # is 17905628221. (There are many other listings incorrectly branded to "Bobbi's Babies" but this is the one where I created a case, that was summarily dismissed by the rep.)

2. Sellers are using "Generic" to add their offers (or create new listings for) items that have established brand names. I think they are doing this because they don't have permission to create listings (or sell on existing listings). For instance, this ASIN 17905628221 is by Patch Press. I cannot add my offer to this listing because some seller hijacked it as "Generic." I opened a case (17780645831) and was told that I had to submit a violation report, which I did ... and the response I received was that "no violation could be identified." (And again, the advice in these cases is typically "create your own listing" but as in the previous example, this means duplicate listings created for the same item.)

Thank you.

0 votes
0 votes
6 views
2 replies
Latest activity
user profile
Seller_D8JTsdq3Y60vE
user profile

Hello fellow sellers,

I’m hoping to get some advice or perspective on a frustrating A-to-Z Guarantee situation.

A customer placed an order for a watch (Order #113-9240242-4701815) and later reported it as defective. I approved the return and promptly shipped a replacement at no charge under a second order (#113-3476385-7073028). The replacement was delivered on April 19, confirmed by USPS tracking.

The buyer later messaged me and confirmed they received the replacement and were enjoying the watch. Since the issue had been resolved with a brand-new item, no refund was issued.

However, the customer went on to file an A-to-Z Guarantee claim on the original order, which Amazon approved. As a result:

$148.78 was debited from my account.

The claim was counted against my Order Defect Rate.

The buyer has kept and is using the replacement product.

I submitted an appeal with:

Proof of delivery for the replacement

The buyer’s own message confirming receipt and satisfaction

Unfortunately, Amazon denied the appeal.

Please help. @Stevie_Amazon @Joey_Amazon @LeviDylan_Amazon

KJ_Amazon

0 votes
0 votes
5 views
4 replies
Latest activity
user profile
Seller_XhTBn0pWIgV6M
user profile

Subject: Request for Clarification and Reversal of Account Health Violation

Case ID 17865952171

ASIN B0F5SQNLSX

I'm having trouble resolving this case and would appreciate some support from Amazon or the community. The ASIN in question is a listing from the Klim brand that we have an offer on. It triggered a violation for being "identified as a motorcycle helmet that does not indicate that it meets Federal Motor Vehicle Safety Standard 218 (FMVSS 218)"

The ASIN in question is a snowmobile helmet, not a motorcycle helmet. The product detail page clearly states "snow helmet" and it's not FMVSS 218 / DOT certified, as it’s intended for trail/mountain snowmobile use—not public roadways. A comparable ASIN (B09FS3NF9K), also ECE-certified only, is properly classified.

We received a different outcome for the exact same product in a Restricted Product Policy Violation (Case ID 17787144491, regarding ASIN B0F5SCZKYV). That case was appealed with no restrictions or account health impact. ASIN B0F5SQNLSX is identical aside from color and size—why is the outcome different?

Can the account health violation be reversed? This is a listing we have no control over and a product which seemingly does not match the category to which is was assigned. We're not interested in keeping the listing, only reversing the account health impact if possible. I’ve submitted multiple appeals, but haven't received any actual human response to my questions or comments. Thank you.

Allissa

@Sandy_Amazon

@Blake_Amazon

@Michelle_Amazon

@Tatiana_Amazon

@Jaijai_AMZ_136

@Roberto_Amazon

@Bryce_Amazon

@Atlas_Amazon

@Micah_Amazon

@Josh_Amazon

@Connor_Amazon

0 votes
0 votes
0 views
0 replies
Latest activity
user profile
Seller_Ha6JyVvDK6Ybs
user profile

Is it Amazons intent to simple stop sales as we see all these incorrect pricing errors forcing sellers to list as collectible but what we noticed is customers can not find any item under normal search seems only sales mostly what was left on wish lists and shopping carts because listings even ones where they remove buy box are very likely no matter what you type in search customers will never find to buy which all this seems like it has to be violating some kinda free trade price fixing laws.

0 votes
0 votes
0 views
0 replies
Latest activity
user profile
Seller_GEZPMc4CeQfh6
user profile
New ‘Stay Informed’ tab on Amazon Seller App
by Seller_GEZPMc4CeQfh6

We are excited to announce that our new ‘Stay Informed’ tab has launched on the Amazon Seller app. This new tab on the app helps you (the sellers) stay up-to-date on the latest trending seller forums discussions and news articles while you’re running your business on the go.

By selecting the ‘Stay Informed’ tab at the top of the Amazon Seller App, you’ll be greeted with the same experience you’d see if you logged into Seller Central on your desktop.

Note:

  • Clicking ‘See all’ under the Seller Forums will open the Seller Forums mobile view so you may explore more of the forums.
  • Clicking ‘See all’ under the News section will open the News experience where you can check out all the current Seller News articles.

With the launch of this new tab, you also have an additional route in the Amazon Seller app to access the Seller Forums and Seller News.

Please let us know in the replies if you have used this feature and how you like it! Your feedback is greatly appreciated. 😊

1 vote
2 votes
144 views
6 replies
Latest activity
user profile
Seller_j2R9DkN9oFgc9
user profile

I need to bring attention to a serious issue many sellers might be facing. Amazon directed me to send a replacement at no charge on behalf of a customer. The original item was a multi-piece set, and instead of returning the full set, the customer only returned a single piece.

Here's the breakdown:

Customer paid for 1 set.

Amazon auto-issued a free replacement (I got no payment for it).

Customer returns only one piece from the original set.

Now I have:

No payment for the replacement set.

An incomplete return I can't resell or return to my vendor.

No way to charge restocking, because Amazon didn't charge the customer for the replacement.

I cannot file a SAFE-T Claim since there is no refund issued. The customer was never charged for the replacement. So the original order is paid for the replacement.

This is incredibly unfair to sellers. We shouldn't be asked to send out free replacements and then be stuck with partial returns and no reimbursement.

Amazon needs to stop auto-authorizing free replacements unless they’re assuming full responsibility for the loss. Sellers can't absorb the cost of entire sets when customers return partials and the system doesn’t allow us to recoup anything.

Has anyone else experienced this? We need Amazon to review and update this policy.

6 votes
0 votes
185 views
8 replies
Latest activity
user profile
Seller_tRsM4J8kFLWfr
user profile

Hello everyone,

I would appreciate any insight or help from Amazon staff or experienced sellers.

My Amazon seller account was suspended on February 7, 2025, due to an alleged Intellectual Property violation related to ASIN B0C73CVNSK. The reason stated was unauthorized reference to “Princess Peach,” assumed to be a trademark infringement connected to Nintendo.

However, this is a misunderstanding:

The product was a generic birthday party supply set (plates, napkins, etc.), not branded or affiliated with Nintendo in any way.

The phrase “Princess Peach” was only mentioned once in the product description, not in the title or images.

There were no sales, orders, or customer interactions involving the listing.

The ASIN was automatically imported by a third-party tool and removed immediately once I noticed the issue.

I do not hold stock due to using a dropshipping model and therefore cannot provide invoices for this ASIN.

I submitted a comprehensive appeal with evidence (screenshots showing deletion, policy compliance, invoices for unrelated products), but Amazon rejected it again without clarification.

Strangely, I noticed the same product is currently being sold by another seller in Canada, under the same ASIN, without any suspension.

I am not trying to excuse the issue—I'm fully responsible—but I truly believe this was a minor keyword error, not IP infringement. I also contacted Nintendo but have not received any response.

What should I do next?

Should I reword my appeal to emphasize the lack of actual IP use or branding?

Is there a direct Amazon team I can escalate to?

Has anyone dealt with a similar situation?

Thanks in advance for your time and any advice.

Best regards,

0 votes
0 votes
4 views
2 replies
Latest activity
user profile
Seller_EHPDjdklXgTai
user profile

I’m an FBM seller and don’t offer free returns unless the item is defective. However, I’ve noticed many buyers choose “item defective” or “not as described” just to avoid paying return shipping — even when the item is perfectly fine.

It’s really frustrating that Amazon doesn’t give sellers a way to dispute these return reasons up front. Is there anything we can do to push back against this kind of abuse?

0 votes
0 votes
6 views
2 replies
Latest activity
user profile
Seller_9yUZdJkIgMrSj
in New Seller Community group
user profile
Section 3 appeal
by Seller_9yUZdJkIgMrSj

Hi everyone,I’m reaching out for advice or to hear from others who’ve gone through something similar.My new seller account was recently deactivated due to a Section 3 . I was asked to provide proof of address, and I submitted several documents showing the same address as on file — including personal ID, business registration, utility statements, lease, and more.This is a brand-new account with no listings yet. We’ve confirmed we only have one account and have done our best to follow all Amazon policies. Everything on the account page looks fine, so we’re confused about the deactivation.After submission, the response was basically that they don’t have enough information to reactivate the account at this time. We haven’t been told what’s missing.Has anyone experienced something like this? What helped you move things forward?Thanks so much for any advice you can share!

0 votes
0 votes
1 view
1 reply
Latest activity