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Seller_z3k8APxGfbQEK
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Amazon replied

Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.

What is Error 5461?

This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.

How to Resolve Error 5461?

1. Submit a Brand Approval Application

Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:

  • Exact brand name as it appears on the product
  • Product identifier (UPC, EAN, ISBN, or JAN)
  • Clear, high-quality images showing:

-> The product

-> Product packaging

-> Brand name

_> Barcode

2. For Brand Owners

If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.

3. Wait for Approval

After submitting your application:

  • Processing typically takes up to 24 hours
  • Once approved, you can begin creating new listings for the brand
  • Keep checking your Seller Central notifications for updates

💡 Important Tips to Remember:

  • Always check if the product already exists in Amazon's catalog before creating a new ASIN
  • Double-check that your product identifiers match the GS1 database
  • Save your brand approval documentation for future reference

Still Having Issues?

If you've followed these steps and are still experiencing problems:

1. Verify your brand approval status in Seller Central

2. Ensure all product information matches your approval application

3. Contact Selling Partner Support if the error persists

We're Here to Help

Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.

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Seller_RLXCX068q9bgP
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Sudden increase in Deferred transactions
by Seller_RLXCX068q9bgP

My deferred transactions have gone from about 15% of my balance, to 60%

Has anyone else seen this? Maybe it's a new policy?

5 votes
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10 replies
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Seller_QWWKBrsPchf3F
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A-z scams
by Seller_QWWKBrsPchf3F

hi all, what do we do about customers that take the Mickey?

Customer stated parcel was not delivered. About £50 worth

Customer opened an a-z and was refunded.

Upon checking the tracking the parcel has been delivered.

I appeal the a-z and send proof of tracking and amazon denied the case.

What on earth is wrong with them? How hard is it to check the tracking which was provided on the order and on the appeal.

Any help appreciated

3 votes
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13 replies
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Seller_JVrK6emk6S3ur
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I regularly send small items (usually €15 - €30 in value) from the UK to EU countries using Royal Mail International Standard large letter service, which costs me around £3.40.

However, with Amazon's new Valid Tracking Rate (VTR) requirements, it seems I'm now being forced to use Royal Mail International Tracked & Signed, which jumps the cost to £9.95, which is often more than the item itself. This feels completely disproportionate and unsustainable for low cost items.

Has anyone found any reliable and more affordable alternatives that comply with Amazon’s VTR policy? I’d really appreciate hearing what other sellers are doing to manage this.

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Seller_XoFq9QI36dCQh
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I received a negative feedback on a football cake topper, with the customer claiming I sent the wrong colour. However, the customer selected red when placing the order, and I’ve confirmed that we did indeed send a red topper as requested.

The topper includes a team name, and the customer had entered "Derby County." They are now saying the topper should have been black, as that is the team’s official colour. However, there was no mention of this in the order notes—only the team name and a red colour selection.

I feel this isn’t my fault, as I strictly followed the customer’s instructions. Do you have any suggestions on how best to handle this or what action I should take regarding the feedback?

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Seller_sEufXJhIoOGRp
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Hi everyone,

I'm reaching out to seek help or guidance regarding a very frustrating and complicated KYC verification process on my Amazon account.

On April 23, 2025, I received a KYC verification request related to my Amazon Payments account. This happened shortly after our company changed its legal representative due to internal business restructuring.

What Happened:

Initial submission (April 23):

I submitted the updated identity information for the new legal representative as requested.

Rejection (April 25):

I was informed that:

I didn’t provide a copy of the new representative's household registration page.

The name in Seller Central did not match the name on the ID documents.

Follow-up submission (April 29):

I corrected both issues and resubmitted with:

A copy of the household registration.

Updated the name in Seller Central to match.

Rejection again (May 15):

I was told the information still doesn’t match what's shown in the system.

Support case opened:

I opened Case ID 11122205472, and support told me the issue is that the system still shows the previous legal representative's name due to a system bug.

Tried all suggested steps:

I’ve re-submitted the required notarized documents including VAT invoices from the notary, sent proof of the company’s legal representative change, and contacted support multiple times (cases: 11113634222, 11122205472, 11180536092). I also emailed Amazon Payments, only to receive generic auto-responses like:

"We are currently reviewing the information you provided. We’ll contact you once the review is complete or if we need further information."

My Concern:

It has now been over 45 days, and my payouts have been suspended since April 23. I’m still running my business and fulfilling orders, but without cash flow, I’m reaching a critical point. I may be forced to shut down operations due to lack of funds to restock.

I understand the need for verification, but this prolonged silence and lack of resolution from the verification team is having a severe impact on my business. I’ve done everything that was asked, provided all the documents, and yet I’m stuck in a loop with no end in sight.

Request:

Has anyone experienced a similar issue with legal rep change + stuck KYC?

Is there any effective escalation method to get the verification team to actually process the submitted documents?

Any advice or contact points beyond what I've tried?

I’d really appreciate any help. Thank you for reading and for your support.

Best regards,

@Spencer_Amazon

@Sarah_Amzn

@Ezra_Amazon

@Junno_Amzn

@Julia_Amzn

@Ash_AMZ

@Abella_AMZ

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Seller_m3jUYB9Bgjzra
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Hi I have been ignoring the alert to update my selling information and today saw my account put on hold until i uploaded the info required. I did this earlier today and submitted but nothing has changed. Tried submitting multiple times but still nothing. Spoke with seller help and they said i haven't yet pressed submit. Tried using different docs and still no change.

Does this normally take a while to be looked at or should it be pretty instant? After i click submit the next page says the information is being reviewed and the page will refresh in 30 seconds. After a minute or so it refreshes and prompts me to "review and update my selling on amazon account information". Back on the dashboard there is nothing to say my uploaded information is under review and there is no sign of any change after pressing submit except I get a performance notification which states "We are conducting a review of your Amazon Payments Account. We need additional information or documents to continue with your account verification. In accordance with regulations, you must complete an account verification process. Please go to the Identity Information page to provide the required information or documents:"

Am i doing something wrong? My account has been on hold all day and I can't see how to get it back active again. I have checked each document fits the criterea they have asked for and that all information provided matches.

Many thanks for any help that can be offered!

1 vote
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Seller_6MDVPucA74DCK
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Product Listing Violation From Another Seller?
by Seller_6MDVPucA74DCK

Hello.

I noticed a competitor has listed a different version of a product I sell under the same listing (different language version with a different barcode) which I've verified with a test order. Its FBA

The product they are selling on the listing already has another ASIN which they also have it listed under. Seems to be a ploy to take my sales if not an error.

I understood this was against Amazon policy.

I reported the violation but got the following message:

"Thank you for your report of a suspected policy violation. We cannot take action on the report as no violation has been identified on the reported Bxxxxxxx for the violation type selected."

Help appreciated.

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Seller_PdcwrB461C05x
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Account Deactivation verification issues
by Seller_PdcwrB461C05x

Hi,

I have a business account in the uk and I live in Uk too. Business Amazon account.

I am selling on it for over 2 years now.

This Year I received an email from amazon to re-verify my business details.

As I added new beneficiary as well in the business on companies house plus on amazon seller central.

But My verification is failed and deactivated my account for identity issues failed verification.

Below I am getting the same generic reply after appeals

"Hello,

Thank you for contacting us.

We reviewed your account and the information that you provided, and we have decided that you may not open a Selling on Amazon account.

We leveraged a combination of automated means and expert human review to identify this issue and make this decision.

Why is this happening?

You cannot sell on as your account has not met our requirements or aligned with the Amazon Services Europe Business Solutions Agreement that you agreed to. To learn more, go to "Changes to the Amazon Services Europe Business Solutions Agreement":

https://sellercentral-europe.amazon.com/help/hub/reference/G201476470#hh-help-page-header-7

The Amazon Payments team

Amazon Payments UK Limited, a private company limited by shares, is a company registered in England and Wales (registration number 11049457; VAT number: GB295 7604 60) with its registered office at 1 Principal Place, Worship St, London, EC2A 2FA, United Kingdom. Amazon Payments UK Limited is authorised by the UK Financial Conduct Authority under the Payment Services Regulations 2017 (reference number 799814) for the provision of payment services."

Thats the reply I am getting and I do not understand what it means?

Anyone can guide?

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Seller_lps1Du5qOLCbv
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Have any other sellers seen a massive surge of ASINs flagged on their At Risk listings page this week?

Over the last 4 days I have had 130 ASINs (shared, not ones I created) flagged as being at risk of search suppression all because the unit count data field is blank. Not being the brand owner I don't know a way to fix these easily, I need to raise a case for each one as Seller Support seem to require a photograph for each one as evidence for the change.

I was curious to see whether this was a widespread issue or whether I was special & whether anyone had any smart ideas for fixing it please?

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Seller_29AF2b8VJNr8z
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I have a customer who opened an A-Z claim but then received there order a few hours later. They customer contacted me and asked to close the claim saying that they did not know how to do it. I said I would contact Amazon selling partner (what a joke!) to fix the problem. I contacted Seller Support (who were actually really helpful) and the representative said that they could clearly see that the customer wanted to close the claim and that it was very obvious that the buyer felt that the matter was resolved and that they wanted to close the claim, they said it will be no problem and fully explained to the relevant department that they wanted claim should be closed. Moments later I received a message from the A-Z department saying they are upholding their decision EVEN THOUGH THE CUSTOMER HAS REQUESTED THAT THE CLAIM SHOULD BE CLOSED!!!!!!! As usual this will mean more back and forth between myself and Seller Support, I feel that the only party in this transaction that doesn’t want a fair outcome is my supposed selling partner who are here to help (another joke!) the customer even offered to purchase the product again and for me not to send it but why should they have to do that when it’s crystal clear that they want to close the claim! Here are the messages, I don’t know what is so hard to understand???!!!!

I’ll be totally honest, selling on Amazon is starting to effect my mental health, I feel so depressed and anxious all the time, I find myself waking up at ridiculous times in the night to check that there’s not another ridiculous decision or some stupid new policy (like DD+7, the bane of my existence) I dread contacting Amazon for anything, I can literally feel the stress as soon as I have to do it. I really wish I never started selling on this blasted website! If someone is literally saying that they want to close the claim why does Amazon need to be so awkward. I used to recommend others to sell on here, now I warn them not to ruin their lives on here!!!!

Case ID: 11214428972 and 11215107532

@Seller_mIRnuhdx7l5sN @Seller_DNQGSsdC7DccM @Seller_gAhPNiLrkfTcr @Seller_Huz6FT08OxHAR @Seller_hnDMgUKxMh1V4 @Seller_XUNeUuvrQDpgP @Seller_TSXM2A5nxWSuH @Seller_iTgjdgiRqiPsn @Seller_fgtTzyHQfOM1x @Seller_VJ4XoAkjDpjPH @Seller_ZyGdB49sb7An4 @Seller_j9Bd91CW3ZVpr

3 votes
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3 replies
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