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Pinned by community manager🚨 ASK AMAZON – Learn about MFN on June 3rd
🗓️ MARK YOUR CALENDARS: Join us on June 3rd, from 8am - 5pm PT, for a live Q&A session with members of the Merchant Fulfilled Network (MFN) team, where we'll dive deep into how to grow your seller-fulfilled business. This is a great opportunity to ask questions and provide feedback directly to the MFN team.
Whether you're new to MFN or a seasoned seller, this is your chance to:
- Get expert answers to your pressing MFN questions
- Share your experiences and learn from fellow sellers
- Provide direct feedback to the Amazon team
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📚 Key Resources: We've compiled key resources on all things MFN for easy access.
1. 📺 Seller University: Check out the below Seller University resources for information and best practices on MFN:
- Intro to Fulfillment by Merchant (FBM): Watch this video for an overview of Fulfillment by Merchant (FBM) and tips on how to maintain a positive customer experience.
- What is Seller Self-Fulfillment (MFN)?: This module helps cross-border sellers understand the basics of self-delivery, including self-delivery (MFN) processes, benefits, availability, self-delivery seller performance, return methods, and Amazon's two solutions for self-delivery.
2. 📦 Buy Shipping Services: With Amazon's Buy Shipping services, you can buy shipping labels individually or in bulk, while automating shipment confirmation and valid tracking in Seller Central. Buy Shipping ensures that your products are delivered to your customers using a trusted network of shipping carriers. To start taking advantage of Amazon’s Buy Shipping services, see:
3. ✅ Seller Fulfilled Prime: Seller Fulfilled Prime allows you to list your products as Prime-eligible and handle the fulfillment yourself. As an enrolled seller, you will have Prime branding displayed on your Prime items that you ship to buyers with same-day, one-day, two-day, and standard shipping. For additional SFP information, please reference:
- Upcoming changes to Seller Fulfilled Prime (effective June 29, 2025)
- On-time delivery updates for Seller Fulfilled Prime
- Seller Fulfilled Prime performance requirements
- Seller Fulfilled Prime shipping requirements
- Customer service for Seller Fulfilled Prime
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💡 Submit Questions Below!
Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.
In the meantime, let's keep the conversation going! Share your top tips for new sellers getting started with MFN, and let's build momentum heading into the June 3rd Q&A session!
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Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
I want to know how to put the Canada sticker
I want to know how to place the Canadian label. They sent me a message stating that a label must be placed containing the description and nutritional facts in both French and English. My question is: In my country, the description is on the package in both English and Arabic. Now I want to make the description; I will copy it. Do I have to place it on the package and photograph it? Or is it permissible to place the label as a separate image? My second question is when sending the shipment: Is it permissible to place it on the final envelope after the package is wrapped?
Shipping Adjustment
Has anyone ever dealt with a $197 shipping adjustment? I was quoted roughly $50 at the time to ship a 16X12X10 35 lb box. Now weeks later they claim the box was an inch larger on all sides. Not sure how that could be since I've used this same box on orders before and never had a $197 shipping adjustment. As usual, seller support was no help.
Hey fellow sellers & Amazon staff,
Need some advice and visibility here, because this is getting out of hand.
For the past several months, I keep receiving emails from the Amazon Renewed team, asking me to “approve” or “confirm” invoices that supposedly come from my company, Spice Cell. Here’s the catch: these invoices are NOT from us—they’re totally fake, and someone is using our company name/identity.
This started a while back when an ex-employee tried pulling some fast ones. We sorted that (or so I thought), but the requests keep coming, and now I have no idea who’s submitting these fake docs—could be other ex-staff, could be randoms. What really worries me is:
How are these fakes getting past Amazon’s compliance checks?
How are third parties able to submit “Spice Cell” invoices without verification?
Has anyone else had their brand identity abused like this on Amazon Renewed?
I’ve flagged this before, but the emails and requests don’t stop. If anyone from Amazon is reading:
Is there a way to connect with your internal compliance/fraud team?
How can I get visibility on which accounts are submitting these fake invoices in our name?
Is there any actual protection for sellers against this? Because right now, it feels like anyone can upload whatever they want and it’s on us to keep shutting it down.
I’m happy to provide docs, proof of ownership, you name it. But this is a serious trust and liability issue. Would appreciate any advice from sellers who’ve dealt with similar, or someone from Amazon who can get this escalated past the auto-reply wall.
Let’s hear your thoughts. How do we fix this? Is this a common loophole? How did you resolve it?
Thanks,
Omair Ahmed
Spice Cell LLC FZ
Customer Order Awaiting Collection At Post Office
Have any other sellers had issues with customers not collecting their parcel from the post office, then filing a missing order refund request?
Amazon's response to this is pathetic:
"We understand your concern; however, once a refund is processed automatically due to a delivery issue (such as the item not being collected in time), Amazon is unable to charge the customer again or reverse the refund—even if the package is later collected.
In such cases, sellers are not eligible for reimbursement, as the refund was issued per Amazon’s A-to-Z Guarantee and customer service policies. We recommend reaching out to the customer directly via Buyer-Seller Messaging to request a return or repayment if you believe this is appropriate."
In this instance, the customer did not reply to multiple emails notifying them that the parcel was awaiting collection. Received the refund, then collected the parcel.
Amazon Deactivated Our ASIN for Pricing (Case ID: 17631850271) — After 1 Month of Silence, We Got a Generic Rejection!
Dear Amazon Community and Moderators,
I’m writing this with deep frustration and disappointment, not just as a seller, but as a small business owner fighting to stay alive. Amazon has deactivated our ASIN, citing a "High Pricing Error".
I submitted Case ID: 17631850271 with complete transparency, expecting a fair review. Instead, after waiting over a month—yes, a full month—Seller Support finally responded…with a copy-paste rejection that ignored everything we submitted.
No real explanation. No acknowledgment of our documentation.
Just silence… then dismissal.
Here’s what I have provided:
✅ Our Amazon price is $14.99, which is the same as on our official website, $14.99.
✅ The launch price of $9.99 was a limited-time promotion, not a sustainable market price.
✅ We submitted supplier invoices, freight receipts, and a fully itemized cost breakdown, including:
EXW unit cost: $4.86
Landed cost: $6.08
Final unit cost with freight: $7.08
Amazon referral + FBA fees: $6.40
➡️ Total per unit cost: $13.48
✅ At $14.99, our net organic margin is just $1.51 per unit.
And yet, Amazon deactivated the listing and rejected the appeal after a month-long delay, treating our detailed, human plea as just another support ticket to auto-close.
- We are not price gouging.
- We are offering Amazon customers the lowest price available anywhere.
- We are trying to run a legitimate business with full honesty and fair pricing, and we’re being punished for it.
To Seller Support and Amazon:
What more do you want from us?
We are not asking for special treatment — just for someone to actually read our case and apply reasonable judgment.
We urgently request escalation of Case ID: 17631850271 to someone who will treat it with the seriousness it deserves.
@Seller_YeWcEeTwlVO93Can you please look into this matter!
Why does Amazon auto-authorize a return past their 30 day return policy???
This order was well past Amazon's 30-day return policy but Amazon still Auto-authorized the return, WHY??
Order ID: 114-9942031-5805031
Request Date: 05/28/2025
1 day ago
Order Date: 03/11/2025
79 days ago
Approval Date: 05/28/2025
1 day ago
The Return status even states Out of policy but Auto-authorized
Yes, this was delivered on time, actually early -- Delivered Saturday, 3/15/25
The customer should NOT have had an option to submit a return request this far past the 30-day return policy ... and IF they did, it should NOT have been Auto-authorized. We should have been able to close the request as being out of policy.
So now what? If the customer returns it, do we have to issue a refund? Can we close it now as out of policy?
Updated MAP Pricing now listing is asking for approval for my own brand registered brand
One of my child ASINs kept saying "Price Hidden" so i thought I would update the MAP pricing for the parent ASIN and this would fix the issue. However it removed my offer and now it's saying to request approval, another seller is still on it. Has anyone experienced this issue? My brand is brand registered and I have been selling it for several years. It didn't remove the listing, only my offers for it. If a MOD is able to step in, my case ID is 17844090581.
When I go to list, it says "Offer was removed. Request selling approval for policy compliance. Reason: Product requires approval to sell."
Amazon pushes for inferior products
I have a made in North America engine mount and the only seller of the brand.The product is made with natural rubber .China engine mounts are not as high quality as they are made with recycled rubber.In one day my featured listings went from77% to 5%.Amazon wants buyers to pay for inferior goods .That is now quite evident.
Deal Fees - How did I miss this news?
Section 1: Deal fees effective until June 1, 2025
Deal fees structure
Non-Peak days: $300 for Best Deal and $150 for Lightning Deals
Peak events (Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday): $1,000 for Best Deals and $500 for Lightning Deals.
Section 2: Deal Fees effective as of June 2, 2025
Starting June 2, 2025, we’ll implement an updated fee structure for Deals which will include a daily fee in addition to a percentage of sales. Any Deal created after June 2, 2025 will be charged based on the new fee structure. All other fee eligibility criteria remain the same.
Note: You will be charged the daily fee even if your Deal does not produce any sales. Your variable fee will be calculated based on the Deal price (that is, the price the Amazon customer paid after redemption of the Deal).
Deal fee structure
Non-Peak days contain two fee components:
Upfront fee: $70 per day, plus
Variable fee: 1.0% of sales (capped at $2,000)
Peak events (Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday): will be charged a single flat fee, regardless of performance. The rates will vary by event.
Prime Day 2025: $1,000 for Best Deals and $500 for Lightning Deals.
Safe T Claim denied for SAFE-T claim ID 36185-38140-9374022
We filed a safe-T claim on May 1 for order: 113-2747026-5804233
The reason is:
1. No Return Notification Received: We have not received any return request or notification from the customer through Amazon’s system for this order.
2. No Returned Product Received: As of today, we have not received the product back. There is no tracking number or return shipment received at our facility.
3. Product Delivered On Time: According to the tracking records, the item was delivered to the customer on time and in proper condition.
4. No Return Reason Provided: We were never informed of the specific reason for return or any product issue.
In other words, we had the payment deducted without any explanation or prior notice, and the goods were lost as well—goods worth over $2,000. I also submitted tracking ID and proof of delivery provided by the carrier. Apparently the product was delivered in time and safely.
The safe-T team replied:
We have denied your reimbursement request for the order 113-2747026-5804233.
Reason:
You did not use the claim-protected Buy Shipping Services to ship the item. Reimbursements can only be granted when Buy Shipping Service is used to ship a self-fulfilled order.
But they also didn’t explain why the customer was refunded for no apparent reason. It seems to be a shipping issue. We clarified that this was an FBM (Fulfilled by Merchant) order. Then we explained as an FBM (Fulfilled by Merchant) seller, we used a reliable tracked shipping service to fulfill this order and provided the tracking information as required. Furthermore, the customer never filed a return request through Amazon, nor was the product ever returned to us. As of today, we have not received the item back, and there is no return tracking or proof of delivery to our warehouse. Under Amazon’s SAFE-T Claim Policy, the seller is only obligated to issue a refund once the returned item is received. Since that condition has not been met, we respectfully request that you reconsider this claim and approve the reimbursement.
Then the safe-T team replied:
We have reviewed the information that you provided and we have denied your appeal for the order 113-2747026-5804233.
We understand that you may not agree, however, we stand by our decision.
Again, here's the summary of our claim which I don't think the safe-T team has read it carefully:
1. No Return Initiated by Buyer – We never received a return request or notification through Amazon's return system.
2. No Returned Item Received – No product has been returned to our warehouse. No tracking information was ever provided by the customer.
3. Product Delivered on Time and in Good Condition – We submitted proof of delivery and tracking ID from a verified carrier showing the item was delivered successfully.
4. No Return Reason Provided – There is no evidence of any issue with the item from the buyer.
5. FBM Policy Violation – We respectfully request clarification on how the customer was refunded without us receiving the item back, and why our reimbursement was denied.
According to Amazon’s published SAFE-T policy under the "Prepaid Return Label Reimbursement Eligibility" and "When reimbursement is granted" sections, the seller is entitled to reimbursement if the item was not returned, or returned in unacceptable condition, provided tracking and delivery proof are submitted.
We fulfilled this FBM order using a reliable tracked shipping method. While we understand that Buy Shipping is preferred, Buy Shipping is not a requirement for reimbursement in cases where a product was never returned. Your denial appears to be based solely on the shipping method, without regard to the fundamental issue: we were charged, the buyer was refunded, and the product was never returned.
This represents a loss of over $2,000 to our business for no proven defect or fault. We urge you to reconsider based on your own policy and the absence of any return or product issue.
Please confirm that this case will be re-reviewed. We believe this falls well within the scope of reimbursable FBM SAFE-T claims as documented in your guidelines.
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