Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.
This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.
How to Resolve Error 5461?
1. Submit a Brand Approval Application
Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:
-> The product
-> Product packaging
-> Brand name
_> Barcode
2. For Brand Owners
If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.
3. Wait for Approval
After submitting your application:
💡 Important Tips to Remember:
Still Having Issues?
If you've followed these steps and are still experiencing problems:
1. Verify your brand approval status in Seller Central
2. Ensure all product information matches your approval application
3. Contact Selling Partner Support if the error persists
We're Here to Help
Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.
Hi all,
We’ve been using Amazon Shipping for years without problems, regularly sending over 1,000 parcels a week — including water-based paint.
Suddenly, we’ve been told by the onboarding team that Amazon Shipping won’t allow us to ship paint anymore, even though:
• It’s water-based (not flammable or dangerous).
• We use approved, compliant packaging.
• We see other sellers still shipping these products via Amazon.
We’ve tried explaining this, but the responses feel inconsistent and dismissive.
First they said our volume was too low (which it’s not), then they shifted the reason to the paint itself — which contradicts our history and Amazon’s own listings.
Amazon also ship dangerous goods now since Jan 25
We’re now being told our onboarding is paused, with no clear resolution, and it’s impacting our business. We’ve raised this with support, but so far no luck.
Is anyone else facing similar issues? Or has successfully onboarded recently with similar products? Would love to hear your experience or advice.
I’ve held back from posting something like this, but after years of frustration and now facing outright absurd restrictions, I’ve had enough.
I’ve been selling on Amazon for over five years. I’m Brand Registered, I know how to work with flat files, feed templates, and everything else that comes with managing a large catalogue of listings. I sell raw materials, and all my listings use dimensional variations like 100mm x 50mm, 200mm x 100mm, and so on.
For years, these products have been listed using Amazon’s “Size Name” variation theme. But suddenly, that no longer is an option to me due to being greyed out on the variation spread sheets (back end feed files). I can’t add new variations, I can’t update existing ones, not because I’m doing anything wrong, but because the attribute box that should allow me to enter the variation value is now greyed out. It’s there, but unusable. I’ve tried downloading fresh category templates, reformatting files, even attempting manual uploads through the backend it’s the same every time.
Amazon has disabled functionality that used to be standard. I’ve got listings that have been live for years and now I can’t even add another size because Amazon won’t allow me to use a variation theme they previously approved. That said its still there just Greyed out to me.
I contacted support. Waste of time. You get the usual copy-paste tutorials from someone who clearly hasn’t read your case. If you’re lucky, you’re redirected to Brand Registry support… who then sends you back to Seller Support. And around we go.
This is just the latest in a long line of nonsense. Let me paint the full picture:
Over the past 2 years, I’ve dealt with:
Shipments mysteriously “counted and confirmed” as complete — even though Amazon later asks for invoices for the exact same units they said were received.
Reimbursement claims repeatedly rejected, even with flawless documentation. I had one case go through five rejections before finally being approved with no changes in evidence. It was the exact same documents — just a different agent who apparently decided to actually look.
Weight discrepancy excuses - Amazon has denied claims because the delivery weight scanned by UPS didn’t match the weight in the shipping plan, as if that somehow proves inventory wasn’t sent. I use Amazon’s partnered carrier. I pack everything myself. I have a 0.00% inbound defect rate. But somehow, a 16kg discrepancy gives them grounds to ignore the entire shipment.
Let’s not forget when they claimed my missing products were substituted with different ASINs completely unrelated to my brand. They told me I could just list those instead, despite the fact I’m brand registered and can’t sell someone else’s protected product. That suggestion alone shows how little care or knowledge exists behind the support desk.
And when Amazon did finally update their reimbursement policy, moving from paying based on average sale price to cost price only they began rejecting even that. I upload invoices matching my exact sourcing cost, and I’m told they’re not acceptable. Why? Because they apparently now prefer to compare my pricing to other sellers’ unrelated listings, even though I manufacture my own branded products that nobody else sells.
It’s so painfully obvious they’re making up the rules as they go.
In one shipment, 129 units were marked as having a "case pack error" and therefore “couldn’t be recovered.” Then, in the same case, I was told the tracking number didn’t even show delivery. How is that possible? Either the stock arrived and was mishandled, or it never got there. It can’t be both.
And when I respond to these contradictions, they close the case saying “no response received.” Even when I reply on time. Even when the case thread shows my reply.
I have tried to be professional. I’ve complied with everything. I’ve provided invoices, delivery records, product evidence even explanations for how my raw materials are processed in-house, which Amazon has accepted before. Yet I’m repeatedly asked to submit the same documents again and again, only to be met with silence, rejections, or worse: cases auto-closed.
What’s really happening here? Amazon is slowly tightening the noose on small businesses.
They block you from listing your own products,
deny reimbursements through technicalities,
rewrite their own rules and policies,
then gaslight you into thinking it’s your fault.
I’d appreciate it if you could advise further on my latest issue with the Variation black out attributes
Thanks
Another frustrated seller
Hi, I have a case which a clear thief has ordered a large quantity of items, they have been tracked with a clear photo of them and their house recieving it. They have then sent a message claiming they have not received the item and on the same day created another large order with a slightly different address. I have over the last two weeks made six attempts to contact them for clarification (via Amazon message, text and voicemail) all of which have been ignored. How do I instruct Amazon not to be complicit in this attempted theft by refunding them (I have already cancelled their latest order on the grounds of undeliverable address, will this count against my customer service stats)? If anyone from Amazon sees this the Order ID which they falsely claim not to have received is 026-2976756-3371508. We have to stop these crooks undermining the Amazon business model. Thanks
I sell chocolate on Amazon. I dispatched the item the same day the buyer purchased it, but they received the parcel two days later than the estimated delivery date due to Royal Mail. The item was meant as a gift, but because of the delay, it didn’t serve its purpose and was no use to them. However, they ate the chocolate, so they can’t return it. Now, they are asking for a refund because the parcel was late and didn’t meet their intended use.
What would you do in this kind of situation?
I have been selling for a year on Amazon high end laptops been doing fine all 100% perfect account everything reading 0 and 100% feedback. Got an order a few days ago thought I had taken it off my stock but was still on, sure it was an Amazon issue, as sure I took it off but anyway. I offered the customer a free upgrade customer, never responded. I did contact the mobile on the order and a guy answered and said he did not place an order on Amazon and this mobile should not been on this order . So I proceeded to cancel the order as possibly it being fraud. Now my precancellation rate is rising everyday as no orders for a week my listings have no buy box and because no orders the rate is now 33% as do not sell volume . THIS FOR ONE ORDER IN A PREFECT ACCOUNT!! The preceding month took £20,000 in sales. SURELY THIS CANNOT BE RIGHT FOR ONE CANCELLED ORDER.
Can Amazon look at this, or do I assume no sales for 7 days, then the metric will go back to zero and this is just Amazon treating us like we are all dodgy and do not care about our businesses I am a naughty boy here is some punishment for you !! One stock error has this implication on a good account is quite ridiculous!!!
Hello all,
For years I was using a cheap £40 HP printer to print my amazon FNSKU barcode labels. It largely worked but did have issues and so I thought I'd upgrade.
I print on A4 paper which has 21 barcode labels per sheet.
I then bought a Brother printer which was useless, and since then I have bought an Epson EcoTank which is even more useless! I'm so tired of these printers. The Epson was recommended as a good printer of labels but yet it jams so frequently.
Thermal printers are not an option for me for a number of reasons I won't get into.
I was just wondering and praying really that someone could recommend me a decent regular printer for this?
Thank you :)
Dear Amazon Sellers,
Worried about lost or damaged inventory? Don't be! We've created this comprehensive guide to help you understand exactly how to protect your investment.
💰 Are You Eligible for Reimbursement?
Quick checklist - your item must:
🔄 How Does Amazon Make It Right?
Two ways we've got you covered:
📊 Show Me The Money: How We Calculate Your Reimbursement
Before Sale (Pre-order):
After Sale (Customer returns):
⚠️ Important Things to Keep in Mind:
📝 Proving Your Case:
💡 Pro Tip: Selling luxury items over £2,000? Consider getting additional insurance coverage!
Questions? Drop them in the comments below! We're here to help you protect your business.
I have a customer who opened an A-Z claim but then received there order a few hours later. They customer contacted me and asked to close the claim saying that they did not know how to do it. I said I would contact Amazon selling partner (what a joke!) to fix the problem. I contacted Seller Support (who were actually really helpful) and the representative said that they could clearly see that the customer wanted to close the claim and that it was very obvious that the buyer felt that the matter was resolved and that they wanted to close the claim, they said it will be no problem and fully explained to the relevant department that they wanted claim should be closed. Moments later I received a message from the A-Z department saying they are upholding their decision EVEN THOUGH THE CUSTOMER HAS REQUESTED THAT THE CLAIM SHOULD BE CLOSED!!!!!!! As usual this will mean more back and forth between myself and Seller Support, I feel that the only party in this transaction that doesn’t want a fair outcome is my supposed selling partner who are here to help (another joke!) the customer even offered to purchase the product again and for me not to send it but why should they have to do that when it’s crystal clear that they want to close the claim! Here are the messages, I don’t know what is so hard to understand???!!!!
I’ll be totally honest, selling on Amazon is starting to effect my mental health, I feel so depressed and anxious all the time, I find myself waking up at ridiculous times in the night to check that there’s not another ridiculous decision or some stupid new policy (like DD+7, the bane of my existence) I dread contacting Amazon for anything, I can literally feel the stress as soon as I have to do it. I really wish I never started selling on this blasted website! If someone is literally saying that they want to close the claim why does Amazon need to be so awkward. I used to recommend others to sell on here, now I warn them not to ruin their lives on here!!!!
Case ID: 11214428972 and 11215107532
@Seller_mIRnuhdx7l5sN @Seller_DNQGSsdC7DccM @Seller_gAhPNiLrkfTcr @Seller_Huz6FT08OxHAR @Seller_hnDMgUKxMh1V4 @Seller_XUNeUuvrQDpgP @Seller_TSXM2A5nxWSuH @Seller_iTgjdgiRqiPsn @Seller_fgtTzyHQfOM1x @Seller_VJ4XoAkjDpjPH @Seller_ZyGdB49sb7An4 @Seller_j9Bd91CW3ZVpr
Amazon deactivated my account about a year ago because of concerns around whether I comply with the Dropshipping Policy. I still have some money stuck in the account, but because I was busy with other things, I didn’t really try to appeal properly until recently.
For the past 3 months, I’ve been preparing detailed messages explaining how our company operates and asking them to reactivate my account. Every single time, Amazon sends the exact same reply.
Seriously, when is Amazon going to start valuing its sellers?
If you're just eyeing the couple hundred bucks sitting in the account, that’s honestly ridiculous. I’m a decent, honest seller, and I’ve been doing things the right way. I’m just tired of this nonsense on the platform.
None of my T48 parcels from Monday and Tuesday are tracking. None of the usual receiving and delivery depot scans.
The T24s sent at the same time are all being scanned as expected.
The issue started Friday and Saturday with no scans at my regional depot, but began to scan once received at delivery depots. At the time put it down the major electrical storm Friday night affecting RMs systems here.
My regional depot is Rochester, Kent.
A little concerning as a low volume seller this could put a serious dent in my VTR.