Hi everyone,
I’m currently in the process of relisting my catalog of t-shirts, and I’ve run into a serious issue that I wasn’t expecting. Amazon is now automatically removing the brand name from the beginning of my product titles, even though I manually included it myself.
For example, I have two different designs:
Original titles I submitted:
• Brand 1 Unisex T-Shirt
• Brand 2 Unisex T-Shirt
What now shows live on Amazon:
• Unisex T-Shirt
• Unisex T-Shirt
These are two completely different products, but once the brand name is removed, they look identical. This creates a lot of confusion for customers, especially my target audience, who are mostly aged 60 and above. They rely heavily on the full title to understand what they’re buying. If they can’t distinguish between products, they may either avoid purchasing or accidentally order the wrong one.
I contacted Seller Support and received a generic reply about optimizing titles for customer experience. But in my case, it’s doing the opposite. I’ve sold to this audience since 2019, and I know exactly how they shop. This change is making things worse, not better.
In the past, I faced a similar issue with size-related returns until I added a manual size chart as an image. That solved it. Just like then, I added the brand name to the title for a good reason. It helps my customers make better decisions and reduces errors.
I’ve asked Amazon to escalate this and grant me an account-wide exemption so my titles can display as I entered them. I’ve also seen other sellers mention they were able to get an exemption, so I know it’s possible.
If any Amazon associates here can assist with escalation, or if other sellers have gone through the same situation and found a solution, I’d really appreciate your input.
Thanks in advance.