Hello sellers!

Let´s talk about how Transparency works and how it can help you protect your brand and customers from counterfeits both online and offline.

Who can enroll in Transparency?

• Enroll in Brand Registry with a government-registered trademark. Trademarks with "pending" status are not eligible to enroll in Transparency. Click here to get enrolled in Brand Registry.
• You also must have the role of Right’s Owner in Brand Registry. Please use your Right’s Owner credentials to log in and create a Transparency account.
• Have a Global Trade Item Number (GTIN) for your product, such as a UPC, ISBN, or EAN.
• Have the ability to apply unique Transparency codes (a type of serial number) to every unit you manufacture, regardless of where the units are sold.

Why should I enroll in Transparency?

• Verify product authenticity - Ensure that only authentic units are shipped to customers. Whether fulfilled by Amazon or shipped directly by selling partners, products cannot be listed on Amazon or shipped without valid Transparency codes.
• Engage with customers - Connect with customers post-purchase, no matter where they bought your product. The Amazon Shopping app and the Transparency app both allow customers to scan Transparency codes to confirm authenticity and access content you provide.
• Optimize your supply chain - Gain additional insights on your items at the batch or lot level, helping you identify supply chain or other issues, diagnose their root cause, implement solutions, and improve products with minimal disruption to your business.

The numbers:

• More than 33,000 businesses rely on Transparency to prevent counterfeits
• Over 1.6 Billion product units enrolled in Transparency have been authenticated as genuine through code scan verification, whether sold in Amazon’s store or elsewhere in the retail supply chain.
• Transparency offers protection in 10 countries

Resources:

• Transparency Program Page
• Transparency FAQ Page
• Get Started with Transparency Seller University Video

Firstly, I think trying another browser is not a solution to the issue as this is something which is account related and also occurs on the Seller App which doesn't run on a browser.

Just a heads up. I was warned that my 'Valid Tracking Rate' had fallen to 91%, way below the required rate. This made no sense at all, because I use the Seller App to confirm postage as soon as it goes. (I'm selling CDs, mostly, sent 2nd class, signed for, which is the cheapest I can do while still providing a reference number). It turned out that Amazon only recognises the class of postage if it is inserted using the drop down list, which is not available on the app - you have to type it manually.

I was still fairly puzzled, because I had been using the app for about three years and if they had appleid this rule properly, 100% of my sales would have failed their metric!

it’s whatever program or app you use to receive your email.

Most are customisable to give alerts but some are better than others.

Hello,

Thank you for contacting us with your grievance regarding the Amazon Payments Europe (APE) service. Amazon Payments Europe takes complaints seriously.

Amazon Payments Europe has looked into the matter and we would like to inform you that based on a review of your account and the information provided, we have concluded that we cannot verify the Value-Added Tax (VAT) establishment of the business in your selling account.

As a result, you can no longer sell on Amazon.co.uk or any European stores. You should continue to ship open orders and respond to customer inquiries to avoid further impact to your account.

We leveraged a combination of automated means and expert human review to identify this issue and make this decision.

Why did this happen?

The document that you provided is not acceptable for verification.

-----------------

Under Account Health:

We completed our evaluation of your submission. We do not have enough information to remove the violation at this time.

So, is something wrong with the documents or what is happening?

difficult to guess what is going or what Amazon wants ( if they know)

@Seller_D59sukg3PflcJ

@Seller_u1AdBEcsHujAa

@Seller_z3k8APxGfbQEK

We've been happily selling on Amazon UK for 15+ years. Have over 1K units in the FBA warehouses. We moved our business address end of April and changed this on our account. That's all, no other changes. Since then the requests for documents to verify our business have been extraordinary. We've provided every piece of info required, yet keep being asked for more, or for duplicates of what we've already provided. Well over 10 case logs / DMs via Twitter/X, direct messages to the 'verification team' and requests for escalation. Not getting anywhere and our stock is at risk of being returned. What on earth can we do, it feels like we're simply dealing with A.I. Why would a simple change of address warrant such ridiculous and pedantic requests for documents? Companies House are okay with our Limited business, so are HMRC, and our bank - documents forwarded to Amazon as proof. We've been a Limited business for over 30 years.

Good Day

We are having the same problem, and it seems to with the API of connecting software. The delivery service on all orders says OTHER: then the box has the service EG "Tracked 48"

This is now flagging as invalid VTR as it is other, that is what my ticket said. Though it never had an issue before. Either the API changed and other is now being added, instead of connecting in the service directly OR the API has always worked this way but they counted Other>Tracked 48 as Valid and now they do not (most likely option)

This is working across all our couriers from 31st May. We use Linnworks to connect in. I saw someone else using VEEQO. No confirmation on this, just speculation from the ticket, which has only had one vague response.

We manually add our tracking each day and having the same problem so I don't think API is an issue. I thought I'd mention it as it's easy to go down one alley.

@Seller_gAhPNiLrkfTcr @Seller_TSXM2A5nxWSuH

We're affected by this too, near perfect VTR score, now dropped below 95% over the last 2 days.

We've also received the low VTR email.

Case ID is 9878412422

Couriers affected - Royal Mail, Evri, APC & Parcelforce