Fellow sellers, I'm seeking some advice on a frustrating situation I've encountered with another seller undercutting repeatedly.

I initially found a product with great profit margins over 100% ROI and there is about 10-15 sellers. I matched the current Buy Box price and sales were going well for about a month. Then yesterday, another seller started hugging the Buy Box, going just 1p below the current buy box.

It's evident they are using a repricing tool to constantly undercut the lowest price by 1p in order to solely maintain the Buy Box themselves. While I understand the motivation to capture all the Buy Box sales, it's exasperating when sellers configure repricers so aggressively just to box others out.

This particular seller has over 200 seller feedbacks, so they are an experienced seller who surely understands pricing strategies. As a result of their relentless undercutting, my potential ROI on this product has plummeted from over 100% down to only 5-10%.

I've now sold out of my inventory for this item. My question for everyone reading is would you continue sourcing more of this product knowing you'll likely just enter another Buy Box battle? Or would you cut your losses and move on to other products?

I'm all for healthy price competition, but it feels unethical when sellers setup repricers to continuously undercut by the smallest increments just to own the Buy Box. I wish we could agree as a seller community to share the Buy Box rather than trying to monopolize it. But I realize that's unlikely to happen.

Any thoughts or advice on how to approach this type of situation would be appreciated.

Here's to better seller karma for all of us.

hello,

I would appreciate some help if possible.

I have had my UK selling account deactivated for almost 6 weeks due to a high ODR %. They seem to think I simply marked orders as sent without sending them

Since the account was deactivated, I have spoken to Amazon Account support staff almost 30 times. Each time they suggest adding new information to my appeal and still I continue to receive the same rejection template email.

I have provided explanations and documentation for everything that has been requested plus more.

Originally, I was asked to provide proof of delivery for last 30 days. Then 60 days. Then 90 days.

Not only have I provided detailed excel spreadsheets with orders going back last 6 months which include tracking numbers, delivery status, refund status if so and reason for this, but I have also supplied picture proof of over 100 deliveries. I have provided my Incorporation documents, banking information, POA and a letter from the courier.

As everything has failed thus far, I tried to escalate my case to the MD office but I keep getting the same rejection emails or no replies at all.

It seems as if Amazon no longer cares much about helping Sellers reactivate their accounts.

Any help would be appreciated as this has become very frustrating and tiresome.

I’ve had deactivations previously and they lasted anywhere between 4-18 months. It’s fair to say, I cannot afford to be waiting that long again without access to funds that are being held.

Regards

someone please help

@Seller_TSXM2A5nxWSuH

@Seller_hnDMgUKxMh1V4

Received a policy warning that someone had made a counterfeit/authenticity claim on a product I sell.

Now as I buy the product direct from the manufacturer who designed and make the item, and I have been selling it for several years I wasn't unduly worried.

So I go into appeal - and it asks me to submit invoice dated within last 90 days and also dated before the claim was made showing I bought at least 10 units.

So I send in invoice from 9th May showing 25 units bought.

Now I get an email saying the information was not sufficient. Amazon now want me to submit invoices for last 365 days showing total units matching what I have sold over the last 365 days!!

This is frankly ridiculous - I have submitted last 6 months worth invoices and a Letter of Authority from the manufacturer giving me re-sell rights. Im not going back further. This is not Amazon seeing if item is counterfeit - it cannot be as I buy direct from the manufacturer who designed and make the item. It is either a competitor making an unsubstantiated claim or Amazon themselves who want to start selling the item for themselves and checking to see how many units I sell through other channels because they can now see how many units I bought and they know how many I sold on Amazon.

Im getting very disheartened with selling on Amazon with their constant interference in my business and constant requests for documentation. I also received yet another request from Amazon to prove my VAT status because they say the name on their records does not match up with my VAT Certificate. Strange how this test passed before. Anyway, so I have had to download and send in my VAT Certificate yet again - and lo and behold the names match exactly between the Certificate (that they have had now several times) and the name in Amazon Business Information. Im seriously thinking of quitting altogether.

So after a lot of back and forth I have finally gotten to the bottom of the problem.

Customer wanted a straw hat. My hats are made of simulated straw (and says so in description). So their actual complaint was bogus as they had not read the description correctly and the fact they used 'inauthentic' in their complaint caused so much aggravation. The customer was just a normal customer - they had no authority on the issue, were not brand holder or anything so for Amazon to give any credence to such a complaint in the first place was a bit ridiculous.

Nevertheless, Amazon wanted last 365 days invoices from my supplier. I got my supplier to send me copies of all invoices from May 2023. I would send invoices, Amazon would come back to say they could not verify supplier (they had made no attempt at even contacting supplier as I asked the supplier) so then Amazon wanted suppliers supplier invoices. I would explain there was no suppliers supplier as I bought directly from the manufacturer who designed and produced the hat. Then Amazon would ask for last 365 days invoices, I provided and whole sequence kept repeating.

Finally an Account Health Specialist I spoke to (for the third time on the issue) said that if I went to Manage Orders, and searched last 365 days for the ASIN that the number Amazon said I had sold was greater than the number of units I had bought on the invoices.

So I checked - the trouble was

1. As Amazon kept asking for invoices from last 365 days and that is what I provided - items sold May 2023 were actually bought in April 2023 - so these invoices were missing and this stock meant my total bought was higher than Amazon calculated just from looking at last 365 days. So I provided invoices from April 2023 to May 2024 instead

2. Looking at the sales Amazon said I had made I realised they were counting orders made - not sales. There were many refunds where customer had returned the hat and it had then gone back into stock and re-sold. So the number reported by Amazon was higher than actual sales.

Taking into account units bought in April 2023 and the returned/re-sold items and it proved I had bought more units than had actually sold.

When appealing , Amazon only allows files to be uploaded and has no box for additional information. So I created a Word document containing the above information with actual figures showing my calculations and finally Amazon have agreed I can continue selling the item.

So for a month now I have been tied up on the issue. And all because Amazon gave credence to 1 complaint out of 1000 from someone who had no authority on the issue - and because Amazon could not understand basics of having to buy in stock before it can be sold (hence they needed more than last 365 days invoices) and the fact they were counting orders made and not actual sales.

Hello, I have been talking to amazon for weeks now about inventory that we sent that they claim the contents didnt arrive.

The next step would be to take them to small claims court. Has anyone done this before?

Just to explain what happened: we send boxes to Amazon on 1 May 2024 via their own UPS service. They were tracked and delivered. The boxes were 15kg each (two inner cartons) with 32 units per box (around 330g each). Totalling 64 units.

They started checking them in, then weeks passed and the checked in quantity stayed on 0. It then eventually said that the shipment was complete and that it was short by 64 units(!).

I made the online request on the shipment for a review, and they said they recounted the stock across the warehouse and found 3 extra products of ours, but a different SKU (I assume this was nothing to do with the shipment, but just three extra items after a re-count)

I contacted them and asked them to investigate, after two weeks they came back and said that the investigation was complete and that they didnt receive any goods. They scanned in the boxes, the boxes were 15kg each. So how on earth have no items been checked off. According to their logic the boxes must have been empty because, of course, they cant possibly have lost the stock or boxes somewhere.

Is the next step making a claim through the courts? Any advice would be appreciated.

In my opinion after selling on Amazon for 15 years now, hitting nearly £1m in sales and five staff to sales of 100k and no staff. The UK is heading closer to a Depression, Online sales has had its time, shoppers are hitting the high streets or just doing without.

We list our products as both seller fulfilled and FBA - so we have two SKUs for one ASIN - and have done for over 15 years. Amazon are now saying that we can’t do this… does anyone else offer their products under FBA and merchant fulfilled and having the same issue?

Requesting a MOD help me get to the bottom of this. All of my listings have been made inactive in all of the European countries pending my identity verification. (We do millions a year on amazon UK+DE + rest of EU , so each day we are losing many thousands of dollars in revenue)

Amazon says you have 60 days to provide this information or your account will be disabled. Their first contact with me was May 21 2024, they disabled my account June 12, 2024. I have been dealing with this for over a week now. Each time they contact me, they ask for more documents without explanation. Why don't they just ask me for everything they need right away? Why did they go against their policy and disable my selling account before the 60 day period? Can a mod please help? I've had 7-8 calls to the account health team and they are zero help.

Timeline went as follows:

1. May 21, received first email requesting identity verification docs.
2. May 27, second email second email requesting identity verification docs.
3. May 28 I received a call and email. I said that I was on vacation from May 20-30 and would get to it as soon as possible. I noted in the emails it said I had 60 days.
4. June 12, account deactivated with (Action Required) Information needed for selling account. One of the following documents issued within the last 180 days:

-- A fictitious business name statement

-- A "doing business as" (DBA) document

-- A valid (not expired) business license

-- A document confirming payment of income tax or self-employment tax

I provided them with A EIN business license from the IRS, and a scanned copy of my passport. They asked for more.

5. June 12, Hours after I sent the EIN, they sent another email asking for more documents. Account is still deactivated. (Action Required) Information needed for selling account.

One of the following documents issued within the last 180 days:

-- A fictitious business name statement

-- A "doing business as" (DBA) document

-- A valid (not expired) business license

-- A document confirming payment of income tax or self-employment tax

I provided my DBA and a Bank account statement with my DBA in the title and my address and full name clearly stated on the PDF. The next day, they asked for more.

6. June 13th. They asked for a "Certified bank letter" with the following requirements.

-- The document must be dated within the last 180 days.

-- The document must show the bank name and the bank logo.

-- The document must be signed or stamped by the bank.

-- The document must include the account holder's name, residential address, and bank account number.

I went to my bank and they created a certified letter, stating my full name, my DBA, the full account name, and everything they provided on their certified letterhead. I even took a photo, holding up the letter, and my passport, inside the bank, and sent that as well.

7. June 17th. They asked for MORE documents. Address verification documents:

Here is what they are requesting. Keep in mind, I have already submitted my bank statement. So they are requesting the same document twice here.

For the primary contact person, provide a copy of a proof of address document. We can accept any of the following documents:

-- Council tax bill

-- Utility bill (gas, water, electricity, TV, internet, mobile phone, or landline)

-- Bank statement (Documents issued by a financial services provider, such as third-party providers or online digital banks, are not acceptable as a proof of address.)

-- Credit union or building society statement

-- Credit card statement or bill

-- Mortgage statement

-- Rent receipt from a local council or letting agent

-- Benefits agency letter (such as from the Department for Works & Pensions, Job Centre Plus, or Veterans Agency) confirming your rights to benefits

Ensure that the document meets the following criteria:

-- The document must show the individual’s name and residential address, as well as the provider’s logo.

-- The document must be dated within 180 days.

-- For a council tax bill only, the document must be valid for the current tax year.

-- The document must not be a screenshot.

-- The information in the document must match the information in your Seller Central account.

So I sent them a SCANNED copy, of my mortgage statement. Since they didn't accept the PDF download of my bank statement.

Based on amazon's own policy, it would appear my account was disabled before it should have. Not to mention the ridiculous amount of documents they are asking for. Every email, I give them what they want. Why are they asking for more? Why not just ask for it all at once? What else do they need from me? What will they ask for next? DNA sample? At this point, I don't care what I have to do, I just need my account active so I can continue selling. It's not just the money lost, that I can never get back, its the ranking we lost, which will take weeks if not months to get back. The losses are staggering, and for an account of our size, to be going 4 days in-between contact, is blowing my mind.

I did not want to post, but I just don't know what more I can do, im losing my mind over this.

Dear Amazon Seller Community,

We are reaching out in desperation as we have been facing significant issues with our Amazon seller account since January 25th. For the past six months, we have been diligently working to prove our UK establishment status, but to no avail.

Here's a brief timeline of our situation:

January 25: We began the process of proving our UK establishment status.

May 1: Our account was suddenly blocked with the reason: "We have concluded that your selling account has failed the business establishment verification process that is associated with your value-added tax (VAT), and your account will remain deactivated."

Since then, we have submitted numerous appeals and provided extensive documentation to prove our status. Despite our continuous efforts, the result remains the same – our account is still blocked. Today, we received another response confirming that our account remains deactivated.

We are even prepared to accept being recognized as a non-UK establishment, but it seems this will not lift the account block either. We have been selling on Amazon since 2021 and never expected that our business could be destroyed overnight due to this issue.

We are at our wits' end and do not know what more we can do to resolve this situation. Our business is on the brink of collapse, and we urgently need guidance and assistance. Has anyone else faced a similar situation? What steps did you take to resolve it? Any advice or support would be immensely appreciated.

Thank you for your understanding and help.

Hi Folks,

Been trying to finish my sole trader account setup but seems to be a problem when it comes to Letter Of authorization. Keep saying random excuses:

1. We are contacting you as we are unable to validate the status of the signatory of the letter of authorization as a legal representative of the business, due to the reasons listed below.

OR

2. The document 'Letter of authorization' that you provided did not confirm that the primary contact person who is registered in Seller Central is a legal representative of the business.

when they have asked for this:

Letterhead of the company

LEGAL REPRESENTATIVE CONFIRMATION

The undersigned **name of Company here** (herein after, the "Company"), duly represented by (name, date of birth, and function) **add full name, date of birth, and function of the signatory here**, confirms that **add full name of the signatory of the letter of authorization and their job title/role here** is a legal representative of the Company.

Dated this:

Signed By:

I've filled this out as per seller central word for word and keep bouncing back this would be around 15 times now trying to tweak it a bit but still the same anyone recently experiencing the same problems

Please Help