Fellow sellers, I'm seeking some advice on a frustrating situation I've encountered with another seller undercutting repeatedly.

I initially found a product with great profit margins over 100% ROI and there is about 10-15 sellers. I matched the current Buy Box price and sales were going well for about a month. Then yesterday, another seller started hugging the Buy Box, going just 1p below the current buy box.

It's evident they are using a repricing tool to constantly undercut the lowest price by 1p in order to solely maintain the Buy Box themselves. While I understand the motivation to capture all the Buy Box sales, it's exasperating when sellers configure repricers so aggressively just to box others out.

This particular seller has over 200 seller feedbacks, so they are an experienced seller who surely understands pricing strategies. As a result of their relentless undercutting, my potential ROI on this product has plummeted from over 100% down to only 5-10%.

I've now sold out of my inventory for this item. My question for everyone reading is would you continue sourcing more of this product knowing you'll likely just enter another Buy Box battle? Or would you cut your losses and move on to other products?

I'm all for healthy price competition, but it feels unethical when sellers setup repricers to continuously undercut by the smallest increments just to own the Buy Box. I wish we could agree as a seller community to share the Buy Box rather than trying to monopolize it. But I realize that's unlikely to happen.

Any thoughts or advice on how to approach this type of situation would be appreciated.

Here's to better seller karma for all of us.

Hello. our account was deactivated on 11 april 2024 and funds were hold. upon enquiry with multiple teams on emails, we waited for 60 days. now today on 21 june 2024 we had our interview call done for identity verification. we received email after the interview as mentioned below. i would like to know when the funds will be released as the person only verified my passport and ask few basic questions only. it went smooth. and what enforced team they talking about? as my account deactivated due to recent VAT issue. i will resolve it with the team once the funds will be released as per amazon withhold policy.

@Seller_z3k8APxGfbQEK@Seller_hnDMgUKxMh1V4@Seller_Huz6FT08OxHAR@Seller_yk3kzHpjMMa4B your help will be appreciated if you could get this sorted asap and get my funds released please.

I am doing FBA and Amazon keeps the buy box with 6-7 months of shipping time on some of my listings. How on earth can it be possible? It cannot be accepted as a normal shipping time and there is no chance to beat those prices. Amazon does not allow us to win the buy box.

Just need look at your margin & not worry about what other sellers are doing.For me,25% is minimum I know many sellers run at a margin way lower there's lots of busy fools on here. I currently average 35-40% daily/monthly.If any sku drops below 25% I just dump it & move on

it depends on the product, if I have a product that sells relatively well, have few or no returns, doesn't require much packaging, I am happy with 15%/20%. I agree with you, it's important to focus on the bottom line, what other sellers do or how much you sell is not important. I am up 67% from last June and yet I sell less products.

Seller_soBD2wwhsVOww

For me,25% is minimum I know many sellers run at a margin way lower there's lots of busy fools on here. I currently average 35-40% daily/monthly.If any sku drops below 25% I just dump it & move on

Hello

i started selling items and sold a bunch of items through seller fulfilment my account saying 100% valid tracking rate even though some yet most of items were untracked however only had 1 customer complaint regarding not delivery and they are requesting information i have given this information like 10 times every time stating i need to give this information which i have

what makes this worst is i got an email saying it would be a hold for 30days and seller fulfillment deactivated until they confirm delivery which seems completely ridiculous however as i have appealed and they are not accepting the documents my account is now going to be deactivated forever after 90days of them not accepting my documents rang amazon 10 times at this point no help what so ever there not even clear of what information i should give so my account will be on hold funds forever and i wont be able to do my own orders

thirdly i sent my orders in fba all the delivery times are just completely ages away and cant sell anything at this rate completely ruining my amazon business can some actual human help me sort this out

@Seller_Huz6FT08OxHAR @Seller_z3k8APxGfbQEK @Seller_DNQGSsdC7DccM @Seller_yk3kzHpjMMa4B

We do not have enough information to reinstate your account for one or more of the following reasons:

-- Evidence of delivery or verify that currently uploaded tracking information is correct. Tracking information may be provided in the Manage Orders section of your seller account. This may include buyer confirmation of receipt or proof-of-delivery documentation.

-- You may be missing critical business information from your account to validate positive buyer-seller history across other sales channels. Provide supporting documents that includes but are not limited to business website and email or company bank information.

-- We have observed a significant increase to your sales or an unusual change in your selling patterns. Please provide us supporting evidence that you have inventory to fulfill all of the orders placed. This includes but is not limited to copies of invoices, receipts, contracts, delivery orders, or authorization letters from your supplier issued in the last 365 days.

this is what it keeps asking me even though i have given it its a joke amazon have just forced to send everything to them and now they in result i have terrible delivery times from them and i am paying them every month not to able to sell items myself

yes, i do remember reading that at the turn of the year. That will be two weeks for us though, i have to wait until the planned release of funds on 1st July. Sadly, i can imagine that not actually happening either, which is usually the case with Amazon. Hence why i am trying to find out what is going on now. Also i though the reserve was just on the FBM orders or on business orders that were paying by invoice some 15 days later. i do not think that was on all orders? @Seller_gAhPNiLrkfTcr please help

I have been trying to update the residential address of the Primary Contact.

The primary contact is an Australian Passport holder. But they are resident of Singapore.

When I tried to edit with the correct postal code and City. But it says that the address entered is invalid.

Escalating to customer service was not helpful. I get the case transferred to compliance dept. But not getting a solution for about 15 days already

Can someone help me?

Has anyone had any luck finding a company who is reasonably price to act as an EU responsible person for your brand? We have not managed to find a company within budget to be able to do this on our behalf and will more than likely have to stop selling in Europe.

Some of the companies we spoke to want 1450 euros + 650 euros per product for the first year for RP representation, and this just isn't going to be a viable solution long term for us.

We are looking into Estonian e-residency in order to get around this at the moment.

I did this, and it worked, I now have a message from the "customer" just saying no package!!

If I had some support from Amazon, I should never have had to do this in the first place.

It was sitting in shipping with a threat that if automatically cancelled it could affect my cancellation rate on the 25/06.

It has dinged my late shipment rate now. I am going to try Amazon support one more time.

I had the feeling at the time it might have been a scam, cancel immediately you get the shipment email!