Inconsistent Child Variation (ICV) Policy Violation

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Seller_tz74iYhHLULoK

Inconsistent Child Variation (ICV) Policy Violation

Hi there,

I have received the following policy violation and have had 4 new ASIN’s removed, and I am unsure as to what I have done incorrectly.

We have an existing product (a brush set with 6 pieces) which sells on Amazon. It is our own manufactured product. I wanted to create some variations of this product - a 4 brush set, and a set of replacement brushes, so I created the variations using GS1 barcodes and then created a parent listing to govern the new products, plus the existing one.

This morning I received the following:

We have detected a policy violation that impacts your account health. If left unaddressed, it may lead to account deactivation.

Why did this happen?
You created one or more ASIN variations that violate our ASIN Creation policies. Selling partners may not:
– Change the product’s detail page (parent or child) to become fundamentally different from the original product listed.
– Change the parent product’s detail page so it does not match the children.
– Add incorrect child variations that are not true variations of the parent product.
– Add multi-pack variations that are not manufacturer created to an already existing parent.

Here are examples of your listings that do not comply with this policy:

Have I done something incorrectly? If I have, it is not something that I am aware of so some guidance would be greatly received. The account is not suspended - I am deciding whether to accept or appeal, but as mentioned above, I don’t really know what it is that I have done wrong.

Thanks

Chris

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Seller_7VbclcPFFRTnc

Replacement brushes wouldn’t be a true variation

True variations would be - set of 6 brushes - variations of colour ie blue, red

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Maja_Amazon

Hi Chris!

Thanks for your question.

As correctly noticed by @The_Little_Shop, products mentioned by you are not meeting the criteria to be considered variations.

Please check out this help page about About parent-child relationships which contains questions that can help to determine whether products are valid variations:

  • Are the products fundamentally the same?
  • Do the products vary only in a few specific ways?
  • Would customers expect to find these products together on a single product detail page?
  • Could the products share the same title?

In this case, a 4-brush set and a set of replacement brushes are not meeting the last criteria.

Regards,
Gosia

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