Learn how to make the most of your ad campaign targeting


Led by Amazon Advertising specialists, these interactive webinars will teach you about all the targeting possibilities for your advertising campaigns and help you understand how to use them. At the end of the free sessions, you’ll have the opportunity to ask questions about your campaigns during the Q&A segment.

Ready to start learning? Sign up for the webinars that are the most appropriate for you:

Introduction to keywords and Sponsored Ads

We will cover the ins and outs of keywords in this free webinar on how to find new ones, evaluate existing ones and adjust them to your goals.

Register now for the webinar on February 2, 2023, at 10 a.m. (BST)

Introduction to campaign targeting methods

We will explore different targeting methods, including automatic, keyword and product, and how and when to use them to help maximise campaign performance.

Register now for the webinar on February 13, 2023, at 10 a.m. (BST)

Tips for optimising and expanding your targeting strategy

You will learn how to analyse and optimise your targeting strategy to meet your business goals.

Register now for the webinar on February 6, 2023, at 10 a.m. (BST)

Optimise your campaigns with negative targeting

We will share real-time tips and techniques for using negative targeting to optimise your Sponsored Products and Sponsored Brands campaigns.

Register now for the webinar on February 20, 2023, at 10 a.m. (BST)