Seller University: Learn how to set the right bids for your campaigns

Setting the best bidding strategy for your campaign can give you more control and help you improve your campaign performance. You can manage your own bids with the fixed bid option, or focus on maximizing bid efficiency with automated strategies that adjust bids in real-time based on the likelihood of conversion.

Learn more about bidding strategies in these short videos:

How to set fixed bids in your Sponsored Products campaign, watch now .

How to set dynamic bids - up and down in your Sponsored Products campaign, watch now .

How to adjust bids by placement for your Sponsored Products campaign, watch now .

How to choose a dynamic bidding strategy in your Sponsored Products campaign, watch now .

How to increase or decrease bids in your Sponsored Products campaign, watch now .

How to increase or decrease bids in your Sponsored Brands campaign, watch now .