Hello Sellers,

I hope everyone had a great weekend! 😄

We've recently seen sellers report cases of trademark infringement, which may qualify as an exception to Amazon's intellectual property policy, as below:

As per Amazon intellectual property policy, sellers can use someone else’s trademark in the following circumstances:

• When selling authentic goods, a seller may use a trademarked name to list those authentic goods. For example, a seller who lists an authentic “Pinzon” product is not necessarily infringing on the owner of the Pinzon trademark because the seller is using the trademark to identify an authentic product.

• When using a trademarked word in its ordinary dictionary, descriptive meaning.

• When selling authentic goods that can be customized by the buyer (that is, print-on-demand) using the seller’s own equipment. For example, a seller prints a custom, personalized message or picture on an authentic “Callaway” golf ball.

I'm working on each of your specific call outs in different threads.

I want to use this discussion exclusively for educational purposes.

How would you explain use of someone else’s trademark policy exemption to the seller who decides to start selling on Amazon?

Feel free to provide examples!

Waiting for your advices 🤓

Thanks,

Julia.