number of sellers in buy box

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Seller_zGDRAzVhyJUyd

number of sellers in buy box

Hi i am a new seller my question is when i look at listing and scroll down it says 1 seller as does

jungle scout,but when i click on the description the next page shows the buy box and under there

it says this ( New (15) from £29.80 & FREE Delivery ) that's 15 others sellers i don't understand

when it says 1 on the software and 1 on the first description,can someone explain please.

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Seller_QuM1AZgzfU9x4

Amazon picks one seller to be the featured offer when a buyer visits the page. It can technically be a different featured offer for every buyer. They pick based on a range of factors.

The other sellers will show as the "other" options for the buyer if for some reason they don't want to buy from the one that won the featured offer.

Whereas on ebay each seller gets to create their own page for each product, on Amazon there is only one page for each product and multiple sellers share it.

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