Hello Sellers,
I've noticed numerous inquiries on the Seller Forums regarding how to report issues such as incorrect product detail pages, seller abuse, PDPs not matching the actual product, or intellectual property violations. I'm also aware of instances where you reported violations through the Forums, but no action was taken.
Let me clarify the process of using Amazon's reporting portal and the types of abuse you can report.
How to access:
From the main menu, go to Performance > Account Health > Report Abuse. You'll see a series of reporting options on the left side.
Important Reminders:
- Choose the correct violation category as it's crucial for proper assessment. If the category doesn't align with the violation type, the team may reject it as there's no option to re-categorize for review by another team.
- Provide clear and specific details about the violation, including the reason, affected listings, etc. Well-organized and relevant facts will strengthen your report. Generic reports may not be sufficient for action.
- Include any documentation or evidence supporting the reported violation, such as screenshots, communication trails, etc. This supporting evidence can be extremely helpful in substantiating your claim.
Types of Abuse to Report:
- Intellectual Property Violations: Report counterfeit products, unauthorized use of copyrighted images, or patent infringements. Brand owners/agents in Brand Registry should use "Report a Violation," others use "Report Infringement."
- Product Condition/Mismatch Issues: Report cases where customers received a different product than listed (wrong model, incorrect match, missing parts, tampered serial number) or if the condition differs from what's stated.
- Misleading Product Detail Pages: Report violations like duplicate listings, incorrect categories/variations, banned links/language, keyword abuse, or digital download policy violations.
- Product Detail Page Changes: Report if a PDP has been changed to misrepresent the actual product.
- Customer Feedback Removals: Understand when Amazon may remove or strike through customer feedback (redirects to Feedback Manager).
- Abusive Buyer Messages: Report abusive messages received from buyers (redirects to Buyer messages).
- Issue Not Listed: Report abuse issues not covered by other options.
- Abusive Seller: Report sellers attempting to harm your business (e.g., placing orders to hold inventory, leaving negative reviews, making offensive contributions, leaving fake negative seller feedback, or any other malicious actions).
What has been your experience with Amazon's violation reporting process so far?
I'm mentally prepared for potential negative comments, as I'm aware some of you have had frustrating experiences with the reporting tool.
Sakura
