HFFS & ADS ISSUE

Our best-selling ASIN has been incorrectly flagged as an HFSS (High Fat, Sugar, Salt) restricted product.

This classification is erroneous, as our product is a Beauty product, not a food item.

It is highly concerning that Amazon often takes such actions against smaller brands during critical sales periods. This practice not only disrupts businesses causing financial damage, but also raises ethical concerns about gaining an unfair competitive advantage.

Over the past three days, I have been in constant communication with both the Amazon Ads team and Seller Support. Despite Seller Support confirming that our listing does not fall within the scope of HFSS restrictions, the issue remains unresolved (Case ID: 10535006132).

Below is the message we received from the Amazon Advertising Team:

"We have investigated thoroughly on our end, and as mentioned on the call, Sponsored Ads takes the product data directly from your Seller Central inventory. Our recommendation is to persist with Seller Support, as the product is flagged incorrectly as an HFSS restricted item. If the agent you speak with is not helpful, please request a supervisor and explain that your ASIN has been flagged incorrectly as an HFSS restricted product."

Here is the response from Seller Support:

"We have reviewed your request and confirmed that you are not required to provide HFSS information for your listing. Therefore, your listing is not subject to the promotional and placement restrictions outlined in the Food (Promotion and Placement) (England) Regulations 2021. We note that the product type for the ASIN in question is SKIN_CARE_AGENT, which is not listed as an affected product type. Only products within the specified categories require HFSS information."

Despite Amazon's Seller Support’s confirmation that our product is not HFSS, the flagging issue persists, causing disruption to our business at a critical time of the year.

I urge Amazon to address this unethical practice matter promptly to prevent further impact on small businesses.