Enhanced Brand Content

Hi,
I’m interested to hear from anyone who has used the Enhanced Brand Content providers https://sellercentral.amazon.co.uk/tsba/searchpage/Enhanced%20Brand%20Content?&ref_=sc_ebcpg_spn_ebclst
suggested by Amazon. At the moment I am in the process of setting up my product brand content and would appreciate if anyone has had experience dealing with these providers and have they found it to be beneficial to lay out the extra costs of employing one of these providers.

Thanks.