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Verify Establishment for Value Added Tax (VAT) - HUGE Delay

by Seller_QuxoryRYBbGoN

Urgent help is needed ASAP - Amazon is wrongly considering us UK established for VAT when we have ZERO UK Activity.

For over 4 weeks now, we have been trying to prove to Amazon the obvious: that we are a European company selling ONLY to our VAT-registered EU countries on Amazon.de and we have received again the following:

Hello,

Thank you for your submission. We reviewed the information provided, but we need additional documentation to determine whether you are established in the UK for Value Added Tax (VAT) purposes.

Why did this happen?

We must collect and remit VAT from non-UK established selling partners for the sales of goods delivered to customers in the UK. Based on a review of your account, we determined that you may not be UK established for VAT purposes. We leveraged a combination of automated means and expert human review to identify this issue and make this decision. We took this action in accordance with the Amazon Business Solution Agreement:

https://sellercentral-europe.amazon.com/help/hub/reference/external/G201190440

and APUK Agreement:

https://sellercentral-europe.amazon.com/help/hub/reference/G201190400

What actions do I have to take?

To avoid further impact to your disbursements, go to the Account Health page in your Seller Central account and follow the instructions from the banner that is present at the top of the page to submit the following mentioned documentation:

https://sellercentral-europe.amazon.com/performance/dashboard?ref=DR_kyc_ahd-cus

If you operate a Limited Company :

-- Evidence that you are physically operating your business from your provided address.

-- Evidence that you are operating your business from your provided address.

-- Documents confirming the identity and place of residence of every director listed in the extract.

-- Documents confirming the place of residence of every director listed in the extract.

If you do not meet the UK establishment criteria: Verify that you are not established in the UK.

In this case, you will not need to provide documentation, but you will need to pay Amazon to account for the un-paid VAT.

We have sent ALL the documents three times for our European company, which was already approved by Amazon on July 2023!!

Why is this happening and why all our funds are still on hold? This is completely unprofessional and opens Amazon's serious legal liabilities, including disruption of business.

Can a human from Amazon support finally review?

Thank you!

Tags: Verification
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Seller_k2X0L9mVRT0pW
In reply to: Seller_QuxoryRYBbGoN’s post

you are on the UK forum here- where have you registered your home market as? UK?

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Seller_MT8rt0A2OpbCx
In reply to: Seller_QuxoryRYBbGoN’s post

Duplicate of your other post

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Seller_QuxoryRYBbGoN
In reply to: Seller_QuxoryRYBbGoN’s post

We have contacted the Amazon Health Account "Specialists" again. They keep telling us daily that our submitted information is being reviewed. This is ongoing for several weeks now.

We require someone from the Amazon Leadership Team to act upon our unlawful restriction on our funds.

BECAUSE

Based on the "EU VAT on e-Commerce (EU VOEC) Legislation – 2021" as it is stated on your webside page: https://sellercentral-europe.amazon.com/gc/vat-education/voec-establishment

{...From July 1, 2021, Amazon is responsible for collecting VAT on the following sales of goods delivered to customers in the EU where ordered through any Amazon storefront:

Goods delivered from inventory stored outside the EU with a shipment value of up to EUR 150; and

Goods delivered from inventory stored in the EU, irrespective of value, where you, the selling partner (sole trader or company/partnership), are not established in the EU for VAT...}

In our case, our company is based in Europe, in the Republic of Cyprus, as approved by Amazon on July 2023.

Our company sells ONLY via Amazon.de to Germany and Austria.

Therefore, the above-stated Legislation does NOT apply to us.

Amazon is actively undermining our business interests and infringing upon our EU company's rights to conduct commerce within the European Union by failing to accurately interpret and apply the EU VAT on e-Commerce (EU VOEC) Legislation of 2021.

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Sarah_Amzn
In reply to: Seller_QuxoryRYBbGoN’s post

Hello @Seller_QuxoryRYBbGoN,

I'm Sarah with Amazon.

While I cannot directly assist or provide advice on VAT issues, I can follow up with the partner team handling your case.

I will circle back with you as soon as I receive an update from the team.

Kind regards,

Sarah.

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