I am trying to open a business seller account, just started, sole trader. ( the £30 p/m account). Having issues as I am forced to log onto my personal account first. Then I cannot see enywhere I can open a business seller account, only an individual account. So....when logged-in I opened a business account ( received an email saying they will immediatley take £30 ) but this is now associated with my personal account not my newly -started business that I want to be the account to use to sell. I have a business bank account and my UTR from HMRC but how can I get past this obstacle of iot being connected to my personal account. At one stage it did mention telephone numbers already associated with the account.....can I not use my personal telephine number with my amazon business sellers account then ? Really frustrating how diffucult it is... any help/advise appreciated...thank you.....