What advantagesdo paid campaigns Offer when multiple sellers list the same product?

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Seller_P1sFiVaja1RYI

What advantagesdo paid campaigns Offer when multiple sellers list the same product?

Hello everyone,

I apologize for what might be a simple question. I've been wondering, when multiple sellers are selling the same product, does the advertising cost I pay give me any advantage? In other words, I'm paying for ads to get my listings featured, but if other sellers offer lower prices, will they still win the Buy Box? Or does the system prioritize paid campaigns in some way? I apologize if this has been answered elsewhere, but I couldn't find a clear explanation.

Thank you

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Seller_QuM1AZgzfU9x4

There is no known link between wanting to run ads and winning the buybox on a shared listing.

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