PPC campaigns with same keywords for multiple listings
Hi everyone,
@Sarah_Amzn @Julia_Amzn @Spencer_Amazon@Winston_Amazon @Simon_Amazon @Sakura_Amazon_@Ash_AMZ@Seller_ZJhFeE3tNKzfh@Seller_tRuvBEHDedp4q
I’ve created three PPC campaigns for three different listings of essentially the same product, sold in different quantities (e.g., 50 pcs, 100 pcs, 200 pcs). However, I’m facing an issue: only one of the listings appears in the search results at a time, never all three simultaneously, even though I’ve set different bids for the same keyword, “bin bags.”
For example, Amazon’s suggested bid range is £1-£3, so I tried setting bids of £1.50, £2, and £3 across the three campaigns. I also experimented with bids above the suggested range, but it didn’t make a difference.
I also tried running Broad, Exact, and Phrase campaigns, grouping all three ASINs in the same Ad Group, as well as creating three separate Ad Groups. Unfortunately, none of these approaches worked.
I can’t figure out why this isn’t working, especially since I’ve seen other sellers manage it. For example, when I search for “pillow case,” I often see three listings from the same seller appearing in the top results for the same product, just in different colors or sizes. What am I doing wrong?

1 reply
Ezra_Amazon
Hi @Seller_G0lOxt5fP9Hdf,
Have you reached out to Amazon Advertising Support?
They're a specialized team that would be better equipped to help with your advertising issue.
Best, Ezra.