Variations with different target audiences
My listing has variations however the variations have different audiences/targeted key words. For example, I have a tote bag with flowers on it targeted towards gardeners. I also have the same tote bag with cars on it. Should I list the car print as a variable or make the car print its own listing? It could appeal to gardeners but is intended for a different demographic. The tote bag is the exact same product, just a different print.
2 replies
Seller_ujrFZxbDzKS5B
ETA- what if I want to use this same product but market it to an entirely different audience? For example, I want to market the tote bag as a hat. Obviously this is just an example but I want to illustrate that the product s exactly the same, I am just adjusting the marketing angel. How would I handle this?
Manny_Amazon
Hello @Seller_ujrFZxbDzKS5B,
Thanks for posting to the Forums. If you wanted to market your product to a specific audience, you will want to list the ASINs separately. If you change your mind and wanted to re-group them, follow the guidelines.
I wanted to share these help pages regarding variations just in case you're interested in learning more about them:
Elements of a parent-child relationship
I hope this information helps.
- Manny
