Amazon account name doesn't match Tax Name

Just to close the loop on this and ensure that others needing the same help can be informed. The verification team were exceptionally helpful once I got a case raised with them.:

The outcome is:

We verify sellers when they first apply to sell on Amazon. Further to this, our system also does periodic random audits to ensure that the details in seller central are all up to date. Also, any changes to the account details will also trigger a re-verification of those details.

The issue is not with the name - as a sole trader you can use either your name or your business name. The issue is that the "Copy Only" tax return cannot be used for the purposes of the verification.

We can accept any of the following documents issued by HM Revenue & Customs (HMRC):

- Class 2 National Insurance Contributions (NICs) Bill

- Self-Assessment notice to complete a tax return (not the one with “copy” on it)

- Letter confirming your Unique Taxpayer Reference (UTR) number

- Short Tax Return.

If you don’t have one of these documents on file, you can request a “Confirmation of Unique Taxpayer Reference letter” by calling HMRC directly. Some sellers use this option as most documents are done online :

- Call HMRC on 0300 200 3310

- Ask for the ‘Self-Assessment Department’

- Request a Confirmation of Unique Taxpayer Reference

This letter should take between 3 and 10 days to arrive.