Interesting advertising bid

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Seller_VKOs8MQI5utYp

Interesting advertising bid

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This is from our advertising campaign for product targeted sponsored campaign. The item this suggested bid is for, is only £12.99.

Just found it intriguing that the bid range is going all the way up to £10.65. Why or how do people bid to high?

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Seller_4MlYJvoHfdkDh

Just because the bid can be set that high doesn’t mean thats what you’ll pay per click.

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Seller_VKOs8MQI5utYp

I’m aware of that, just surprised how it can be so high relative to the actual product price.

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Seller_VKOs8MQI5utYp

It wasn’t a keyword, it’s a product targeted campaign, so it’s an ASIN.

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