Help with Appeal Letter - Product detail page rules
Hi All,
Our listing has been suspended after we received an email from Amazon stating the following:
Hello,
We are contacting you because you may have added inaccurate product information to product detail pages.
Why did this happen?
Sellers on Amazon.co.uk are not allowed to include any of the following information about their specific listings in detail page titles, descriptions, bullet points, or images:
– Availability
– Price
– Condition
– Promotions/offers
– Alternative shipping offers (such as free shipping)
Here is an example of your listings that do not follow this policy:
-------------------------------------
Detail Pages Needing Correction
-------------------------------------
ASIN: B078SBJ2V3
Attribute in need of correction: bullet point
We have canceled the listings mentioned above.
We’re here to help.
To learn more about this policy, search for "Product detail page rules" in Seller Central Help (https://sellercentral-europe.amazon.com/gp/help/G200390640).
How do I reactivate my listings?
Please modify your product and product detail page to ensure they do not violate Amazon listing policies.
To edit your ASINs:
1. In the Inventory section of Seller Central, select Manage Inventory.
2. Search for the ASIN you would like to edit and click Fix Stranded Inventory.
3. Edit the inactive ASIN by updating the current page.
4. Save and finish.
Have your listings been removed in error?
If you believe there has been an error, please tell us why. Your explanation should include the following information:
– The reason the listing does not violate our Product Detail Page policies.
What happens if I do not provide the requested information?
If we do not receive the requested information, your listings will remain inactive.
You can learn more about your account health in the Performance section of Seller Central (https://sellercentral-europe.amazon.com/performance/dashboard?ref=ah_em_mpa).
You can view your account performance (https://sellercentral-europe.amazon.com/performance/dashboard?reftag=email_warn) or select Account Health on the home screen of the Amazon Seller app on your iOS or Android device. The Account Health dashboard shows how well your account is performing against the performance metrics and policies required to sell on Amazon.
– iOS: https://itunes.apple.com/us/app/amazon-Seller/id794141485
– Android: https://play.google.com/store/apps/details?id=com.amazon.sellermobile.android&hl…
Sincerely,
We have sent an Appeal 5 times already but it always gets rejected with the same standard response and we cant figure out what the actual problem is. Please see the response Amazon sends back below:
Hello,
Thank you for submitting your plan of action. We reviewed your appeal and determined that the corrective action items you have listed have not been implemented. Please make sure all corrective actions have been completed and violating content has been removed to be in compliance with your plan of action.
Has your listing been deactivated in error?
If you believe there has been an error, please tell us why. Your explanation should include how your listing(s) have not violated Amazons selling policies along with documents mentioned above to support authenticity.
Where do I send this information?
If you are appealing an action we have taken on your listings for an amazon listing policy violation, go to Listing Policy Violations in the Product Policy Compliance section on Account Health (https://sellercentral.amazon.com/performance/dashboard). Locate the deactivation record for the product listings you want to appeal and click on the Appeal button next to the record to submit your appeal to reactivate your listings. If you want to submit additional information, click on the “View appeal” button next to the deactivation record. Click the “Submit additional information” button to submit information necessary to reactivate your listings.
Where do I send this information?
Please submit this information by clicking the Appeal button on Account Health (https://sellercentral.amazon.com/performance/dashboard).
What happens if I do not send the requested information?
If we do not receive the requested information, the listing will remain removed and your account could be deactivated.
ASIN: B078SBJ2V3
Complaint ID: 6252904302
You can view your account performance (https://sellercentral.amazon.com/performance/dashboard) or select Account Health on the home screen of the Amazon Seller app on your iOS or Android device. The Account Health dashboard shows how well your account is performing against the performance metrics and policies required to sell on Amazon.
– iOS: https://itunes.apple.com/us/app/amazon-Seller/id794141485
– Android: https://play.google.com/store/apps/details?id=com.amazon.sellermobile.android&hl=en
Sincerely,
Sincerely,
Seller Performance Team
Amazon.co.uk
http://www.amazon.co.uk
Our latest Appeal we thought was fairly comprehensive but I included it here below hoping that you would be able to give some feedback what might not be right. Your help with this is greatly appreciated:
_Additional information _
_Dear Evaluation Team, _
Amazon reached out to us so we can correct a bullet point on our product detail page regarding ASIN B078SBJ2V3.
Root Causes:
_(1) We used All Caps in our bullet points for this ASIN. _
(2) We have used HTML codes in the product description for this ASIN
_(3) We had mentioned free add-on features for this product in the listing _
In order to resolve: (fixes)
(1) We have changed our bullet points so the capital letters are the first letter of each word instead of All Caps.
(2) We have also removed all the HTML codes from our product description as well
_(3) We have removed any mention of free additional features, or alternative offers from our bullet points and description. _
_Preventative: _
_We’ve reviewed Amazon’s Product Detail Page Rules, and understand that the following are not allowed in product detail pages, titles, descriptions, bullet points, or images: _
(1) Pornographic, obscene, or offensive content.
(2) Phone numbers, addresses, e-mail addresses, or website URLs.
(3) Details of availability, price, or condition.
(4) Use Capital Letters only for the beginning of each word. Do not use all Capital Letters throughout the attribute. This applies to Product Title, Bullet Points, and/or Product Description.
(5) Links to other websites for placing orders, or alternative shipping offers, such as free shipping.
(6) Spoilers on Books, Music, and Video or DVD (BMVD) listings. This includes giving away plot details crucial to the suspense or surprise ending of a story.
(7) Reviews, quotes, or testimonials.
(8) Requests for positive customer reviews.
(9) Adverts, promotional material, or watermarks on images, photos, or videos.
(10) Time-sensitive information, such as dates of tours, seminars, or lectures.
_I’m attaching a PDF of the changes we made to this listing — the first two pages are the details for the original listing, and the second two pages are the updates and changes we made to comply with Amazon’s policies. _
We hope you can consider the information and note that the issues associated with ASIN B078SBJ2V3 have been resolved accordingly.
Kind regards,
Any feedback is greatly appreacited, thank you.
9 replies
Seller_BS5lg2keRs2QO
I suppose the first thing that springs to mind is whether you have other listings that are in violation?
Seller_bXIBZWsXznSot
We only have one other listing that is inactive as its out of stock. Its a brand new listing that we never sold and we are currently waiting for inventory to arrive for it. We dont even have any bullets or descriptions written yet for this other listing.
Seller_cDarHnP6PRJ0v
Hello @UC_Products,
As per the information provided I understand that you recommendation as to how you can write an effective action plan and also want us to check the current appeal which you have provided to share valuable inputs.
I would recommend you to check if the original bullet points are showing or some other bullet point is updated? If yes kindly share the details of those. If not, then kindly update them to what it was earlier. Kindly ensure whatever changes which you have made should be removed.
Here you are stating you have read the policies, but you have to share the steps which you are taking proactively to prevent the same mistake from happening in the near future. Share the process which is going at your end to prevent these mistakes.
Make sure you implement the changes before providing the Plan of action.
Good Luck,
Dhoni
Seller_bXIBZWsXznSot
Thank you for your fast response anglozone.
Yes, that’s the bullet point we have already updated and we removed that bit. This was the first thing we removed from our listing but even after that when we submitted the appeal we got rejected.
Its quite likely that on amazon.de its still pulling our old bullet points, but im not sure where to update that. We have changed the bullets and description in our UK dashboard already.
Do you think they rejected our Appeal and keep our listing suspended, because our international listings havent been updated? Wouldnt they then suspend all of our listings in other countries as well not just in the UK?
