Featured offer not eligible for all ASIN
Hi Suddenly all the ASINs are not eligible for featured offer since a week. I am maintaining regular pricing details, timely shipping, refunds for returns, inventory update, etc. Please advice what is the issue??
2 replies
Seller_CW0P5hgbsiqWX
There is no issue, it is run by a bot with no human control.
The Featured Offer (Buy Box) is not a right or a given. It is like the old Clairol TV add used to say, "Only your hairdresser knows for sure". Now just replace the hairdresser with Amazon. It is run by an Algorithm Bot that giveth and taketh away.
There can only be one Featured Offer for each unique product. Sellers seem to enjoy it when they have it, and then complain when they do not. But remember, when a seller is disappointed with the loss of the featured offer, they seem to forget, another seller is happy with that loss, because it is their gain.
Danny_Amazon
Hello @Seller_s6fZtfzuJhIl1 - thanks for looking to the seller forums for some guidance on this topic!
It is true that placement as the featured offer cannot be guaranteed, even when you meet all the eligibility criteria and embody these best practices. It is also true that sometimes a listing with only one offer might not be featured if no offers are eligible.
I would recommend reading through the above resources along with these strategies for driving sales without being the featured offer. Though if you would like to provide me with your case ID with support discussing this issue, I'd be happy to take a look at the product specifics from my end.
Thanks in advance!
