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What comes first, New Listing, Brand Approval , Brand Registry
Hi
I have an established brand , all products have a UPC/GTIN, and we have a pending trademark registration (serial number) with the USPTO for the brand.
Of course if I list the product using the UPC/GTIN I am unable to since I do not have brand approval or brand registered.
I want to ensure I get the process right before I list.
1. Should I create the listing without the product ID and then associate the UPC/GTIN to the new listing/ASIN after I get brand approval.
2. Should I obtain brand approval or brand registry first before proceeding with any listing.
3. Should I apply for one/both , brand approval or brand registry (again, we have a pending trademark registration).
Thank you
Max
2 replies
Michelle_Amazon
Hello @Seller_b46JXqQk7n8x7,
Michelle at Amazon here. I would recommend that you enroll in Brand Registry with your pending trademark as well as create your listings. If you are unable to create your ASIN's, follow the steps in the Apply to sell a product, category or brand Seller U video. This way you can list with your brand. Ensure that the brand name you are applying for in Brand Registry is exactly as shown in your trademark and that your UPC's are registered in GS1 to the exact same brand.
Once your brand registry enrollment is established, ASINs that have the EXACT same brand name attribute as the TM and approved Brand (in Brand Registry name) those ASINs will automatically update to your brand. This may take 48-72 hours.
I hope this information is helpful.
Regards,
Michelle
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