Account deactivated due to items that may be inauthentic

Hello @HFFShop1,

Thanks for reaching out.

When an account is taken down for authenticity concern, it is important to appeal with invoices.

Sometimes the invoices may be considered to be invalid if it is not issued within the last 365 days, Supplier or your information is not present, products in question are missing or if they are not submitted in the requested format.

We may not be able to provide you the investigation details about supplier verification. However, as recommended by other selling partners in this thread, try submitting authorization letter of your supplier that is issued by the brand/manufacturer in question or supply chain invoices up until the primary source i.e., the manufacturer. Supply chain is important to establish the sourcing channel.

If the documents are valid, your account can be reinstated.

However, if you are unable to provide the requested documents, a plan of action may work.

1. Root cause: What led to the issue? Try and understand the “why, what, who, where and how?”

• Did you have the approval to list the brands/products/category that were flagged?
• If yes, do you have the invoices, authorization letter or brand approval certificate to sell them?
• If the products that led to the issue were generic in nature, why did you list them under a branded name?

2. Corrective measures: What actions will you or have you taken to resolve the issue?

• Provide an explanation about what were your immediate steps when you received a notification.
• The changes you could make at that point.

3. Preventive steps: How can you control it? Think long term!

• What is the process you will follow while sourcing branded items?
• How will you identify trusted suppliers?
• How will you avoid listing branded items if you are not authorized to sell them?
• What are the changes you can bring in to control or to avoid similar violation?
• If you are not authorized to sell a brand, how will you make sure to not list it?

To consider an appeal to be valid, the seller performance team generally focuses on the following points:

• Did you fully comprehend the specific policies and the root cause that led to the enforcement action;
• Removed all listings they were reported for and associated or similar listings.
• Provided a reasonable plan to avoid any policy violations in the future. Provided valid invoices, letter of authorization, images, or licensing agreements.

While you are at it, I also want you to take a look at these pages and show your understanding of the policy in your plan—

– Amazon Product Authenticity and Quality Help Page.
– Prohibited Seller Activities and Actions.

Once you are ready with all these points, you can send it across through the “Appeal” button on the performance notification you received and the concerned team will get back to you.

All the best!
Ruth.