Open Discussion: Amazon Generic Products
Hello Sellers,
I hope you've had a good start to 2025.
I would like to continue the discussion on Branded product listed as generic started by @MoyaRecord. Please share your feedback, experience and related ASINs/case IDs regarding this.
I´m posting Amazon policies on this topic for our reference:
I would appreciate your engagement in this topic.
Thank you!
50 replies
Seller_aKxhQXDaDD3dC
Hi Julia
I have seen an influx of generic listings recently compared to when I started selling two years ago.
I hope Amazon gets to the bottom of this as I have been kicked of a couple listings for violation. I provided proof of receipts but as usual Amazon rejected them.
It is very frustrating for sellers as we are trying to earn an honest living. The time and money that goes into building the business to then have all that effort wasted due to a violation which could have been avoided if Amazon did not allow it in the first place.
Like many other sellers I am also beginning to feel Amazon is not for me. I am paying Amazon £££s in fees only for Amazon to hit me with a violation, removing the listing and removing the buybox due to the competitive offer.
I hope the above issues are fixed as Amazon is becoming an extremely difficult platform to sell on.
Seller_0L2wIKRLuFYXz
If it says Nike on the box or Sony on the box or whatever brand is on the box no person should be able to should to just say it's generic. Generic is items sold with no name on the product and usually the packaging would also be blank or may just have a photo of the item.
The main issue to address though is the ones who rename a brand to their own name......... that should be an absolute no no
Seller_Fg2fqaWOnEtha
And yet it's so common...for incense it's a joke as they are mostly imported from India and not really monitored and there are so many sellers sending Satya incense to FBA under their own brand.
Julia_Amzn
Hello Sellers, I really appreciate your engagement in this discussion. You've all shared great points here. I'm looking forward to receiving more examples and comments from you.
Seller_M0KDZMmrenoyq
I've got another error 5886 message for a vinyl record, but this time ASIN already has a label on the system, and nine sellers are selling it. I suppose you have heard the band IRON MAIDEN. Amazon believes that one of their best-selling albums is generic, and they suggest creating another ASIN. I wish you could act @Julia_Amzn . These errors started to become ridiculous, and customer support is completely useless when we face these messages.
We couldn't even sell Iron Maiden records...These unsolvable issues really discourage us from selling on this platform... Someone should solve these problems.
Case ID: 10773252562
ASIN: B0D2Z6193L
Seller_M0KDZMmrenoyq
@Julia_Amzn
Should I give up hope, sell the products elsewhere, or send them back to the distributor? Items have just been lying there for over a month... I will be glad if you can provide a resolution. Positive or negative but I need a response. :(
Julia_Amzn
Hello @Seller_M0KDZMmrenoyq, I tried to resolve this case from every angle, but unfortunately all escalations were rejected. The justification behind the decision is confidential, even to me. I'm sorry I couldn't help with this case.
Seller_M0KDZMmrenoyq
@Julia_AmznI can only thank you for your effort, but I believe that this case shows there is something wrong with the Amazon catalog and support system... :)
Julia_Amzn
I will still address these cases and issues @Seller_M0KDZMmrenoyq. Thank you for your cooperation and patience. I really appreciate this. 🙌🏻
Seller_M0KDZMmrenoyq
Hi @Julia_Amzn
Because the related topic is locked, I'm writing here. Another $DOLCE & GABBANA approval request for a music record... Could you please help again for this ASIN?
B0DT1H8L1Z
Julia_Amzn
Hello @Seller_M0KDZMmrenoyq, thank you for bringing this up. I have addressed your case and will keep you informed of any updates.
Seller_M0KDZMmrenoyq
Thank you so much for your effort. I'll look forward to it. @Julia_Amzn
Julia_Amzn
Hi @Seller_M0KDZMmrenoyq, I have received a response from the partner team. We have to report the abuse through the standard submission form:Report abuse. Once you submit the report, please share the case ID with me. Thank you for your cooperation.
Seller_M0KDZMmrenoyq
@Julia_AmznI did, but as expected, it was rejected by Amazon bots again.
"Hello,
Thank you for your report of a suspected policy violation. We cannot take action on the report as no violation has been identified on the reported B0DT1H8L1Z for the violation type selected.
ASIN: B0DT1H8L1Z
Order ID (if applicable):
Complaint ID: 10917553112
Sincerely,"
Seller_6A9BM76EEV5EG
Hi Julia,
ASIN B0768931XT is listed as generic however it is not. The EAN is now locked as cannot add to the listing. Only thing I can do is put it under another EAN but then it would not be the correct EAN. Is there any way of unlocking it? No one is even on the listing :)
