Private label selling
Hi there everyone,
I’m a new seller and wonder if you guys can help.
I’m just confused with the private labels. Sometimes i see a product with a name brand but then sold by 2 differents stores which have different name than the brand. I thought the product has to be sold by the same seller.
Example : B08ZCTX6RT ,B08XZ8LF1C ,B09BTSQMQS
Thanx for your help, just don’t want to be in trouble selling private label.
Can you also tell me what are the risks of selling private labels please.
27 replies
Seller_7VbclcPFFRTnc
When you list your goods on amazon you are supposed to take the EAN (barcode) from your product and search for it via catalogue - add products
If a match comes up, including brand and description, you can list yours
If you are buying generic items from china etc that have no barcodes, you cannot list on a branded listing
You cannot just match the pictures either to list on an asin
Equally, items like your eternity aftershave have been listed on an asin that looks to have been created with symbols in the title to dodge a gated brand - Ca|vin K|ein - thats going to cause you account issues
Seller_esvgLzKXw2YAl
What you are seeing on those listings, is the innate problem with sourcing from China.
You will be able to find the exact same item on Alibaba etc, but you cannot list against those particular listings, as they have been branded. ie. giving a brand name such as “Nike” etc.
A short description of private label is:
You decide on a brand name.
You register that brand name on the trademark registry. There is a cost to this.
You enrol on Amazon’s brand registry to protect the brand.
Once registered, (takes 2 - 3 months I believer), you start sourcing goods.
When you have found a suitable manufacturer, who is able to label the goods to the UK standards, you can then source them.
Once you have sourced and created your listing/s, you then try to sell them.
If you have chosen something that is the same item as multiple other sellers, then you struggle to sell.
You will advertise pretty heavily at first, with the idea that it can ease off in the future and become profitable.
It is not an easy road to follow.
If your new to selling, then I would strongly suggest that you start out with something that you can buy from a UK wholesaler/manufacturer/distributor and learn the systems, pricing etc.
Once you have good understanding, then look at private label.
Seller_0a8JwzVCco9bA
If you can find a high demand product, then compare the best of the competition. Look for areas where the product can be improved upon, read negative reviews of the customers - this will give you hints on how you can bring something new/better/improved to the market - then you have a good basis for private label. If you are just going to brand the same as what others are already selling, it will be much harder.
