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Invitation to the Brand Registry Application Process - What's the Most Challenging Step? Discussion
Dear Sellers,
We invite you to engage in the "Brand Registry Application Process - What's the Most Challenging Step?" thread next week, where we will be discussing the Brand Registry application process. This is a valuable opportunity for you to learn more about the benefits of enrolling in the Brand Registry and how it can help protect your brand on our platform.
We would love to gather feedback on the Brand Registry Application Process from sellers who are already enrolled in the Brand Registry.
Stay tuned!
Julia and Mr. Simon @Simon_Amazon.
3 replies
Seller_CJAn9FclIoBJn
Do not use a strap line with your brand - Just a word and a symbol.
Anything else is too complicated for Amazon to handle. It took years to educate Amazon that a strap line under a logo is exactly that its not your business name.
An example would be if Nike used the 'tick' they have and the words 'Just do it' associated in a written format Amazon would be adamant that Nikes brand name was Nike Just Do It. Not just 'Nike'
As usual you could not make it up......Unless it was relating to Amazon in which case = Situation normal:(
Seller_HwaQlgFnhSuGS
I like the concept of Brand Registry. The issue I have is a systematic issue with Amazon in general regarding enforcing policy.
What's the point of going through the process of BR when someone from the other side of the globe can then change a listing/brand and everything in between? When the issues is raised with SS there is a very thick wall waiting for you. Pointless.
A good chunk of sellers just type what they want in the Brand Field without challenge or understanding of what is required/accepted.
Without correct implentation/management of policy there really is no use.
Julia_Amzn
Hello Sellers,
We have just posted the Brand Registry Application Guide, and we are open to discussion. 😄
Please visit us here ---->Brand Registry Application Process - What's the most challenging step?
Best,
Julia.
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