Seeking Advice on Handling a Negative Voice of the Customer Feedback

Hello fellow Amazon sellers,

I'm reaching out to this knowledgeable community for some guidance regarding a situation I've encountered with my first branded product. So far, I've been fortunate to have positive sales and feedback, but recently, I received a concerning report in my Voice of the Customer panel.

One of the orders was marked as "Performance or quality not adequate - 100%," accompanied by the customer comment "Not as it says." This feedback has puzzled me, as I've meticulously reviewed my product listing to ensure that it accurately and truthfully represents the product, without any exaggerations.

I'm inclined to believe that this particular feedback might have been an effort by the customer to justify a product return. However, I'm seeking advice on the best course of action to address this issue:

1. Is there a process for contesting such feedback in the Voice of the Customer panel, especially if I believe it to be unjustified?
2. How can I communicate with the customer to understand their specific concerns and possibly resolve them?
3. What are the best practices to ensure that future listings are immune to such misunderstandings?

Any insights, experiences, or suggestions you can share would be immensely appreciated. Navigating customer feedback is crucial for maintaining a good reputation, and I want to ensure I handle this situation effectively and professionally.

Thank you in advance for your time and help!