Amazon category with no back-end keywords option
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Seller_6CB0SASkYPTM6

Amazon category with no back-end keywords option

Hi,

I am selling supplements products on AMZ UK and when I am trying to optimize my listing in the keyword section I could not find BACKEND KEYWORDS just a field for search terms. I was told that certain categories do not have backend keywords field anymore! is this true? And most of my keywords are not indexed even my listing is optimized and all the important keywords I entered them in the search terms field and can’t figure it out so I am in the dark.

Any advice?
Thanks

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Tags:International expansion, Keywords, Search
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Seller_EJIX7rqDNQJi2
In reply to: Seller_6CB0SASkYPTM6’s post

There is no “Backend keywords” field. Here is what I am seeing in the “Keywords” section:

11DBA2D0-75C0-48E4-9722-D0EA6F28A350

Just “Search Terms”, “Target Audience” and “Platinum Keywords”.

But I found this article where you can learn how Amazon changed the rules for Backend Keywords and how you can optimize them:

https://sellics.com/blog-amazon-changes-rules-for-backend-keywords-what-it-means-for-sellers

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