My product is selling very slowly i am new seller
hello! i am a new seller.My product is selling very slowly by organic search.
Should i do PPC campaign to boost my sales?
Seller_CW0P5hgbsiqWX
Remember, it costs no more to succeed in online retail sales as it does to fail in online retail sales.
Here is my Paul Harvey story about Advertising.
Amazon selling is very easy and couldn’t be any simpler, but no one will tell you the secret Amazon uses for its own for success. Amazon knows this secret better than any other seller and works very hard to keep it from being known, because when the secret is out on the bag, things will change.
Amazon is very good at showing sellers what a good competitive price would be for the products they sell. Why there are several software companies that, for a fee, can do the same. With all the hype around them, they almost sound like a necessity to have when selling online.
Amazon also is very good at offering advertising campaigns to increase your sales. That way, sellers will keep their selling price high, with the potential of more buyers seeing their offerings. Offered are Keyword Advertising, PPC Advertising, Placement Advertising and more, all to boost your sales. But do they really work?
Strangely enough, you do not see Amazon’s products displayed in that good competitive price range, nor do you see Amazon actually using the advertising methods sold to sellers. Why, because Amazon knows the secret is not in those add-on strategies offered for sale. The advertising programs offered are to increase Amazon’s bottom line, and keep the secret hidden. While sellers naturally have an internal desire to succeed, many focus on all the hype surrounding these advertising addons, while Amazon focuses on something else, the Buyer.
So, what does the buyer have to do with it? Well, the buyer’s action is the secret. Amazon knows that the lowest price offering for any product will sell before the higher price offering of the same item. Amazon wants 3rd party sellers to sell at a higher, so-called competitive price, and if it doesn’t sell, buy some advertising from Amazon to help it along. This keeps those sellers away from the Amazon offering and the lowest price offering. So, while the sellers are constantly watching their (always Higher) competitive pricing, advertising program, and what other sellers are doing, Amazon and the sellers with the lowest price offerings are selling away 24 hours a day with no problem. And now you know the rest of the story.
14 replies
Seller_3N7yVnTXPzLkL
Why do you expect your product to sell any faster?
Is it uncommon? Are there few competitors? How many competitors? Is it priced well?
Does it get traffic? - Check business reports.
How many sponsored ads show on your catalog page, The more ads the more desperate sellers trying to deal with oversupply. Not all of them will survive. And the more of them there are the more you will pay to advertise and the less successful advertising will be.
Seller_HgGbQIhVUXcOn
@Lake becouse i see a lot of new sellers like me sell more and they do advertising a lot.i have many competitors to be honest and my price is lower than competition , i thought i will get more sales since i am a beginner even if i dont earn much .i will check business reports as you suggested me! thank you @Lake appreciate
Seller_3N7yVnTXPzLkL
Some do sell more, but not when there is so much competition that you see 50 or more sponsored ads on your page. And many of those who do sell more make no profit because of where the PPC has been bid to.
Seller_HgGbQIhVUXcOn
@SELLC thanks so so much you explain everything so good i appreciate a lot your time in trying to help me! My product is selling without PPC and i also have amazon choice for a keyword in one of my variation!
My price is the lowest offering i thought it would be better strategy than PPC in the beggining.
I was confused becouse my category is very crowdy and i see a lot of advertisment.
Seller_HgGbQIhVUXcOn
thank you so much @Lake for your explanation, i appreciate a lot
Seller_HgGbQIhVUXcOn
@SELLC i dont have that badge of new seller, but thanks for letting me know! selling on amazon is hard and it takes a lot of patience.
Most of my sales are during week in the weekend i dont sell a lot.Maybe becouse of the bid the competition makes on PPC i dont know.
Seller_CW0P5hgbsiqWX
Remember, it costs no more to succeed in online retail sales as it does to fail in online retail sales.
Here is my Paul Harvey story about Advertising.
Amazon selling is very easy and couldn’t be any simpler, but no one will tell you the secret Amazon uses for its own for success. Amazon knows this secret better than any other seller and works very hard to keep it from being known, because when the secret is out on the bag, things will change.
Amazon is very good at showing sellers what a good competitive price would be for the products they sell. Why there are several software companies that, for a fee, can do the same. With all the hype around them, they almost sound like a necessity to have when selling online.
Amazon also is very good at offering advertising campaigns to increase your sales. That way, sellers will keep their selling price high, with the potential of more buyers seeing their offerings. Offered are Keyword Advertising, PPC Advertising, Placement Advertising and more, all to boost your sales. But do they really work?
Strangely enough, you do not see Amazon’s products displayed in that good competitive price range, nor do you see Amazon actually using the advertising methods sold to sellers. Why, because Amazon knows the secret is not in those add-on strategies offered for sale. The advertising programs offered are to increase Amazon’s bottom line, and keep the secret hidden. While sellers naturally have an internal desire to succeed, many focus on all the hype surrounding these advertising addons, while Amazon focuses on something else, the Buyer.
So, what does the buyer have to do with it? Well, the buyer’s action is the secret. Amazon knows that the lowest price offering for any product will sell before the higher price offering of the same item. Amazon wants 3rd party sellers to sell at a higher, so-called competitive price, and if it doesn’t sell, buy some advertising from Amazon to help it along. This keeps those sellers away from the Amazon offering and the lowest price offering. So, while the sellers are constantly watching their (always Higher) competitive pricing, advertising program, and what other sellers are doing, Amazon and the sellers with the lowest price offerings are selling away 24 hours a day with no problem. And now you know the rest of the story.
Seller_HgGbQIhVUXcOn
Thank you so much for your explanation ! you are amazing! thanks god for this forum and people like you who always helped me! i would be lost without you guys! i wish you the best and thank you so so much! @SELLC @Lake
Seller_CW0P5hgbsiqWX
First, there is a science and strategy to retail sales and Amazon is not the place to sell on to get rich fast. To operate a successful online retail business you have to know how successful online businesses operate. That is what you bring to the table.
The answer can be found by going back one step. Why do you have to use advertising? The bottom line in advertising that no vendor will tell you is this. Advertising will not help to sell a dead product that no one wants, and if you have a good selling product it is not necessary. The reason this is not stated is because the vendor can’t make a profit unless sellers, like you, buy into the plan. Now, think about where your product in question fits in.
Have you test sold the product for a month yourself to find out if it was going to be a good seller. After all, you would not want to buy advertising without having a base like to assess the effectiveness.
Amazon selling is simple. Sell only products that buyers want and need. The lowest price offering will sell before the higher price offering. Are you the lowest price offering, or do you have to ask a higher price to pay for the advertising.
See what happens when you apply the information above to your product.
Seller_HSvuKgkMn6xEz
PPC is the major part for a new seller and you should start it but make sure your campaign should be well optimized. My sales were slow but I met with an agency from New York and they helped me to rank my keywords in top 10 and now sales are really better but I am always worrying to go out of stock.
