Do non Prime sellers stand any chance of winning the Buybox?
Hi All
I sell many books far more competitively than others but struggle in to win the Buybox. I know they factor in price, feedback score (I think), delivery speed, quantity available.
As a example I am £5 cheaper than anyone else on one particular book, I have 7 copies available. I am not the fastest on shipping (3 to 5 days) this is because as sales have been painfully slow for sometime if I were to offer day day shipping I would be running to the Post Office with a few books each day so I prefer to allow a build up to warrant the trip.
I am a standard Marketplace seller. So my question is does a non Prime fulfilled marketplace seller stand any chance of winning the buy box if they shipped faster & was the best price or is it always going to come down to being Prime?
Hope someone knows.
TIA
0 replies
Seller_QuM1AZgzfU9x4
Prime itself has not been a factor for a few months now - Amazon changed the algorithm earlier this year due to complaints.
Seller_mxez2L8QjE6WW
We sell books, & have a Royal Mail pick-up every day. Some books arrive next day; some take 4 or 5 days - so Prime is not an option as you cannot guarantee delivery time (what Amazon quaintly call your 'promise'). As for the buy box I cannot begin to understand the algorithms that run it. I have seen Mersea get the buy box for their overpriced & non-existent stock.
JiAlex_Amazon
Hello @Seller_GPLxAbyNPI33I
In regard to your inquiry, part of the requirements for feature offer is offered a faster shipping and free shipping. Here are some help pages showing more information about this that may help:
How the Other Sellers on Amazon box works
Any assistance, don’t hesitate to reach out to our support channel.
Regards,
JiAlex
Spencer_Amazon
Hello @Seller_GPLxAbyNPI33I,
We have a thread specifically for Buy Box issues.
Lost Buy Box (Featured Offer) MEGATHREAD
In this thread I ask our sellers to share the ASINs where they lost the Buy Box. I then share these ASINs with the Buy Box team who check for eligibility.
Please be aware, this team does not share the outcome with me. If you want to know if you are eligible or not, you have to open a case with Seller Support.
If you feel you are eligible for the Buy Box, please share your ASINs in the MEGATHREAD.
I am closing this thread as a duplicate.
Regards, Spencer
