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Seller_9YiwyAEaQHwIA

Pricing | Discounts | Vouchers

Hey,

I've been scratching my head trying to understand the requirements on pricing and discounts. We have a relatively successful product thats been retailing for £450 since the 13th Dec. We'd previously traded through October and Black Friday at a more aggressive price due to overstock position.

I tried to discount the product with a voucher but had a requirement saying the voucher needed to go deeper, I assume as we cleared through at Black Friday at £320.

We have registered many sales during the period of time the product has been £450.

I have now just set a sale price taking the product back to £350 however it doesn't show a saving vs. a was price of £450 it just shows the price at £350.

Does anyone know the look back policy? Does the product need to be referenced at £450 for a longer period of time? Is it 60 days / 90 days or something else?

I've attached the pricing on camelcamelcamel for reference!

img

Thanks!

C

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Reply
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Seller_9YiwyAEaQHwIA

Pricing | Discounts | Vouchers

Hey,

I've been scratching my head trying to understand the requirements on pricing and discounts. We have a relatively successful product thats been retailing for £450 since the 13th Dec. We'd previously traded through October and Black Friday at a more aggressive price due to overstock position.

I tried to discount the product with a voucher but had a requirement saying the voucher needed to go deeper, I assume as we cleared through at Black Friday at £320.

We have registered many sales during the period of time the product has been £450.

I have now just set a sale price taking the product back to £350 however it doesn't show a saving vs. a was price of £450 it just shows the price at £350.

Does anyone know the look back policy? Does the product need to be referenced at £450 for a longer period of time? Is it 60 days / 90 days or something else?

I've attached the pricing on camelcamelcamel for reference!

img

Thanks!

C

00
18 views
1 reply
Reply
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user profile
Seller_MkX6LZaCidYl3

Hey Chris

Funny that I stumbled on your post. I will reach out on LinkedIn.

Amazon price reference seem to be based on the average selling price and a reference (ceiling price).

Only if sufficient volume has been sold at the reference ceiling price, will that be displayed as a cross out. Otherwise an average price, or sometimes no reference price is displayed. You can see the average price by clicking on the SKU in your manage inventory and you'll see historical 30 day sales averages.

The only reference period as I am led to believe is the last rolling 30 days. Anything beyond that is not in the calculation.

The reason I stumbled on your post was a more complex issue regarding the referral fees, subsequent reference pricing, and deal mechanics of the various discount models. Will drop my understanding below, but feel free to correct it if you have a better understanding. Some of this might be helpful too.

1. Deal (Lightning or Top Deal)

Referral fee is based off the actual selling price during the deal

Sales made at this price do not count in the future average selling price mechanic, and seen as "promotional sales". Therefore in theory, if you sell 100 @ £39.99 before the deal hits, then sell 1,000 @ £29.99 during the "top deal", the reference price remains at £39.99 and future promotions are not impacted.

Downside, is these are chargeable and Amazon can dictate what price you go at.

2. Voucher

Voucher is a full cost reduction and in the example, you would pay £10 to provide £10 off the selling price. Therefore offering a £39.99 with a £10.00 voucher, you pay referral fees on the original RRP (was price) and provide a £10 funding per unit + voucher fee.

Similar to the Deal mechanics, but more advantageous than the deal mechanic for referencing. These sales actually go towards "full price" sales in your reference period. So help build a reference price for future promotions.

So cost more to do, but can be a tool to drive initial sale momentum.

3. Price Discount (new tool)

This seems to be a very unattractive option. But I am yet to understand the full mechanic. Its a nice shiny tool and easy to use, but the cost implications are dire.

Amazon charge a referral fee on the "was" price. Regardless of the actual selling price. Therefore even though the sale was made at £29.99, the referral fee will be based on £39.99. You essentially give Amazon the £10 in funding.

As these are essentially just "price downs", the sales made on these deals are mixed in with normal sales. I.e. you sell 100 @ £39.99 before the deal, and £1000 @ £29.99 during the deal, your average selling price will get reduced. When you come to run another campaign, the average selling price of £30.89 will mean that your next deal will probably have to reduce to £24.99 or lower. (Self fulfilling prophecy). Alternatively, you have to hold off any tactical activity for the 30 day period and build up a new reference price.

I am doing some tests on the above assumption and will let you know.

Now do these get extra exposure, better promotional badging or other emphasis? I dont know. However, given that these are just price downs, it would be far more cost effective to just override your price for certain periods of time in your manage inventory page. This would result in the same exposure, saving message - but cost less given the referral fee is now based on the selling price.

Hope all is well anyways

Chris

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Seller_9YiwyAEaQHwIA

Pricing | Discounts | Vouchers

Hey,

I've been scratching my head trying to understand the requirements on pricing and discounts. We have a relatively successful product thats been retailing for £450 since the 13th Dec. We'd previously traded through October and Black Friday at a more aggressive price due to overstock position.

I tried to discount the product with a voucher but had a requirement saying the voucher needed to go deeper, I assume as we cleared through at Black Friday at £320.

We have registered many sales during the period of time the product has been £450.

I have now just set a sale price taking the product back to £350 however it doesn't show a saving vs. a was price of £450 it just shows the price at £350.

Does anyone know the look back policy? Does the product need to be referenced at £450 for a longer period of time? Is it 60 days / 90 days or something else?

I've attached the pricing on camelcamelcamel for reference!

img

Thanks!

C

18 views
1 reply
00
Reply
user profile
Seller_9YiwyAEaQHwIA

Pricing | Discounts | Vouchers

Hey,

I've been scratching my head trying to understand the requirements on pricing and discounts. We have a relatively successful product thats been retailing for £450 since the 13th Dec. We'd previously traded through October and Black Friday at a more aggressive price due to overstock position.

I tried to discount the product with a voucher but had a requirement saying the voucher needed to go deeper, I assume as we cleared through at Black Friday at £320.

We have registered many sales during the period of time the product has been £450.

I have now just set a sale price taking the product back to £350 however it doesn't show a saving vs. a was price of £450 it just shows the price at £350.

Does anyone know the look back policy? Does the product need to be referenced at £450 for a longer period of time? Is it 60 days / 90 days or something else?

I've attached the pricing on camelcamelcamel for reference!

img

Thanks!

C

00
18 views
1 reply
Reply
user profile

Pricing | Discounts | Vouchers

by Seller_9YiwyAEaQHwIA

Hey,

I've been scratching my head trying to understand the requirements on pricing and discounts. We have a relatively successful product thats been retailing for £450 since the 13th Dec. We'd previously traded through October and Black Friday at a more aggressive price due to overstock position.

I tried to discount the product with a voucher but had a requirement saying the voucher needed to go deeper, I assume as we cleared through at Black Friday at £320.

We have registered many sales during the period of time the product has been £450.

I have now just set a sale price taking the product back to £350 however it doesn't show a saving vs. a was price of £450 it just shows the price at £350.

Does anyone know the look back policy? Does the product need to be referenced at £450 for a longer period of time? Is it 60 days / 90 days or something else?

I've attached the pricing on camelcamelcamel for reference!

img

Thanks!

C

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Seller_MkX6LZaCidYl3

Hey Chris

Funny that I stumbled on your post. I will reach out on LinkedIn.

Amazon price reference seem to be based on the average selling price and a reference (ceiling price).

Only if sufficient volume has been sold at the reference ceiling price, will that be displayed as a cross out. Otherwise an average price, or sometimes no reference price is displayed. You can see the average price by clicking on the SKU in your manage inventory and you'll see historical 30 day sales averages.

The only reference period as I am led to believe is the last rolling 30 days. Anything beyond that is not in the calculation.

The reason I stumbled on your post was a more complex issue regarding the referral fees, subsequent reference pricing, and deal mechanics of the various discount models. Will drop my understanding below, but feel free to correct it if you have a better understanding. Some of this might be helpful too.

1. Deal (Lightning or Top Deal)

Referral fee is based off the actual selling price during the deal

Sales made at this price do not count in the future average selling price mechanic, and seen as "promotional sales". Therefore in theory, if you sell 100 @ £39.99 before the deal hits, then sell 1,000 @ £29.99 during the "top deal", the reference price remains at £39.99 and future promotions are not impacted.

Downside, is these are chargeable and Amazon can dictate what price you go at.

2. Voucher

Voucher is a full cost reduction and in the example, you would pay £10 to provide £10 off the selling price. Therefore offering a £39.99 with a £10.00 voucher, you pay referral fees on the original RRP (was price) and provide a £10 funding per unit + voucher fee.

Similar to the Deal mechanics, but more advantageous than the deal mechanic for referencing. These sales actually go towards "full price" sales in your reference period. So help build a reference price for future promotions.

So cost more to do, but can be a tool to drive initial sale momentum.

3. Price Discount (new tool)

This seems to be a very unattractive option. But I am yet to understand the full mechanic. Its a nice shiny tool and easy to use, but the cost implications are dire.

Amazon charge a referral fee on the "was" price. Regardless of the actual selling price. Therefore even though the sale was made at £29.99, the referral fee will be based on £39.99. You essentially give Amazon the £10 in funding.

As these are essentially just "price downs", the sales made on these deals are mixed in with normal sales. I.e. you sell 100 @ £39.99 before the deal, and £1000 @ £29.99 during the deal, your average selling price will get reduced. When you come to run another campaign, the average selling price of £30.89 will mean that your next deal will probably have to reduce to £24.99 or lower. (Self fulfilling prophecy). Alternatively, you have to hold off any tactical activity for the 30 day period and build up a new reference price.

I am doing some tests on the above assumption and will let you know.

Now do these get extra exposure, better promotional badging or other emphasis? I dont know. However, given that these are just price downs, it would be far more cost effective to just override your price for certain periods of time in your manage inventory page. This would result in the same exposure, saving message - but cost less given the referral fee is now based on the selling price.

Hope all is well anyways

Chris

-

00
Follow this discussion to be notified of new activity
user profile
Seller_MkX6LZaCidYl3

Hey Chris

Funny that I stumbled on your post. I will reach out on LinkedIn.

Amazon price reference seem to be based on the average selling price and a reference (ceiling price).

Only if sufficient volume has been sold at the reference ceiling price, will that be displayed as a cross out. Otherwise an average price, or sometimes no reference price is displayed. You can see the average price by clicking on the SKU in your manage inventory and you'll see historical 30 day sales averages.

The only reference period as I am led to believe is the last rolling 30 days. Anything beyond that is not in the calculation.

The reason I stumbled on your post was a more complex issue regarding the referral fees, subsequent reference pricing, and deal mechanics of the various discount models. Will drop my understanding below, but feel free to correct it if you have a better understanding. Some of this might be helpful too.

1. Deal (Lightning or Top Deal)

Referral fee is based off the actual selling price during the deal

Sales made at this price do not count in the future average selling price mechanic, and seen as "promotional sales". Therefore in theory, if you sell 100 @ £39.99 before the deal hits, then sell 1,000 @ £29.99 during the "top deal", the reference price remains at £39.99 and future promotions are not impacted.

Downside, is these are chargeable and Amazon can dictate what price you go at.

2. Voucher

Voucher is a full cost reduction and in the example, you would pay £10 to provide £10 off the selling price. Therefore offering a £39.99 with a £10.00 voucher, you pay referral fees on the original RRP (was price) and provide a £10 funding per unit + voucher fee.

Similar to the Deal mechanics, but more advantageous than the deal mechanic for referencing. These sales actually go towards "full price" sales in your reference period. So help build a reference price for future promotions.

So cost more to do, but can be a tool to drive initial sale momentum.

3. Price Discount (new tool)

This seems to be a very unattractive option. But I am yet to understand the full mechanic. Its a nice shiny tool and easy to use, but the cost implications are dire.

Amazon charge a referral fee on the "was" price. Regardless of the actual selling price. Therefore even though the sale was made at £29.99, the referral fee will be based on £39.99. You essentially give Amazon the £10 in funding.

As these are essentially just "price downs", the sales made on these deals are mixed in with normal sales. I.e. you sell 100 @ £39.99 before the deal, and £1000 @ £29.99 during the deal, your average selling price will get reduced. When you come to run another campaign, the average selling price of £30.89 will mean that your next deal will probably have to reduce to £24.99 or lower. (Self fulfilling prophecy). Alternatively, you have to hold off any tactical activity for the 30 day period and build up a new reference price.

I am doing some tests on the above assumption and will let you know.

Now do these get extra exposure, better promotional badging or other emphasis? I dont know. However, given that these are just price downs, it would be far more cost effective to just override your price for certain periods of time in your manage inventory page. This would result in the same exposure, saving message - but cost less given the referral fee is now based on the selling price.

Hope all is well anyways

Chris

-

00
user profile
Seller_MkX6LZaCidYl3

Hey Chris

Funny that I stumbled on your post. I will reach out on LinkedIn.

Amazon price reference seem to be based on the average selling price and a reference (ceiling price).

Only if sufficient volume has been sold at the reference ceiling price, will that be displayed as a cross out. Otherwise an average price, or sometimes no reference price is displayed. You can see the average price by clicking on the SKU in your manage inventory and you'll see historical 30 day sales averages.

The only reference period as I am led to believe is the last rolling 30 days. Anything beyond that is not in the calculation.

The reason I stumbled on your post was a more complex issue regarding the referral fees, subsequent reference pricing, and deal mechanics of the various discount models. Will drop my understanding below, but feel free to correct it if you have a better understanding. Some of this might be helpful too.

1. Deal (Lightning or Top Deal)

Referral fee is based off the actual selling price during the deal

Sales made at this price do not count in the future average selling price mechanic, and seen as "promotional sales". Therefore in theory, if you sell 100 @ £39.99 before the deal hits, then sell 1,000 @ £29.99 during the "top deal", the reference price remains at £39.99 and future promotions are not impacted.

Downside, is these are chargeable and Amazon can dictate what price you go at.

2. Voucher

Voucher is a full cost reduction and in the example, you would pay £10 to provide £10 off the selling price. Therefore offering a £39.99 with a £10.00 voucher, you pay referral fees on the original RRP (was price) and provide a £10 funding per unit + voucher fee.

Similar to the Deal mechanics, but more advantageous than the deal mechanic for referencing. These sales actually go towards "full price" sales in your reference period. So help build a reference price for future promotions.

So cost more to do, but can be a tool to drive initial sale momentum.

3. Price Discount (new tool)

This seems to be a very unattractive option. But I am yet to understand the full mechanic. Its a nice shiny tool and easy to use, but the cost implications are dire.

Amazon charge a referral fee on the "was" price. Regardless of the actual selling price. Therefore even though the sale was made at £29.99, the referral fee will be based on £39.99. You essentially give Amazon the £10 in funding.

As these are essentially just "price downs", the sales made on these deals are mixed in with normal sales. I.e. you sell 100 @ £39.99 before the deal, and £1000 @ £29.99 during the deal, your average selling price will get reduced. When you come to run another campaign, the average selling price of £30.89 will mean that your next deal will probably have to reduce to £24.99 or lower. (Self fulfilling prophecy). Alternatively, you have to hold off any tactical activity for the 30 day period and build up a new reference price.

I am doing some tests on the above assumption and will let you know.

Now do these get extra exposure, better promotional badging or other emphasis? I dont know. However, given that these are just price downs, it would be far more cost effective to just override your price for certain periods of time in your manage inventory page. This would result in the same exposure, saving message - but cost less given the referral fee is now based on the selling price.

Hope all is well anyways

Chris

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