Amazon have ruined FBA the day they started awarding the buy box to merchant fulfilled and EFN sellers in europe, whats the point?
Amazon have ruined FBA the day they started awarding the buy box to merchant fulfilled and EFN sellers in Europe, whats the point? thoughts from people.. You pay stupidly high FBA fees and storage, only for Amazon to award the buy box which is an efn seller in France or Germany and can only deliver in 5 days, seriously what's the point? and then you have the seller AMAZON EU, that jump on listings undercuts the market by about 30% takes the buy box and can only deliver in 4 days, I thought the point of prime was to be able to get stuff in 2 hours, but now they offer the buy box to people that can only deliver in 3-4 days, what's the point, ranting over
3 replies
Seller_7aV9GGKijpErb
don't get me started on the ridiculous buy box suppresion they do to drive prices down, they try and drive prices down to pre-pandemic pricing, does amazon not realise its sellers have to make money in a world where inflation is about 50% a year!
Seller_FqalN2Equ13mj
It has changed in the EU because Amazon was taken to court because they were not promoting the best price to customers; essentially, they were offering the seller to the customer, which was making Amazon more money.
They changed the order of offering voluntarily before it came to court.
Not all customers need the item the next day.
Prime has hoodwinked customers into only buying Prime and made it so easy to order that customers willingly buy the buy box offer, regardless of price.
In the same way, Amazon has hoodwinked sellers to fixate on getting the buy box, which leads to the race to the bottom.
It has not happened here in the UK yet, but as an example, I am selling off the last of the stock after 16 years of online selling.
I have just over 200 SKUs left, which are priced to sell. We are the cheapest seller in over 95% of the SKUs.
I am an SFP seller, so we are 3rd on the priority buy box visibility list behind Amazon themselves and FBA sellers.
That's not good for the customer.
