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Valid Tracking Rate policy update for seller-fulfilled orders
Starting on January 15, 2025, we will update the Valid Tracking Rate (VTR) policy for seller-fulfilled orders to allow customers to see tracking over a higher number of their orders.
- VTR will be measured on orders shipped through all shipping service providers and will no longer be limited to those that are integrated with Amazon to provide scan information.
- All cross-border shipments to and from Germany, France, Italy, Spain, Netherlands, Portugal, Poland, Austria or Sweden will be included in VTR calculation, unless the order value below is €20 (including shipping, excluding VAT) and a ‘letter’ ship method was used.
As a reminder, you are required to maintain a minimum of 95% VTR at a category level. Providing tracking information improves the customer experience and reduces the likelihood of negative feedback. This information also helps protect your account health metrics and is taken into consideration in addressing A-to-z Guarantee claims.
This VTR policy update is also reflected in Changes to programme policies.
67 replies
Seller_JLsqaOw9gpZwj
Policies have not been updated at the point of writing this. The email and wording is very vague and unclear. Please clarify and update the policies.
Seller_ZJhFeE3tNKzfh
Point 2, fairly clear. Essentialy - over 20 euro or anything bigger than a 'letter' then its included in VTR - so needs tracking.
Point 1 - what does it mean? Does Self Delivery become defunct? How do you validate tracking on service providers you don't actually integrate with? Or does it essentially mean if you use a none integrated provider with tracking, it'll just fail VTR anyway and reduce your percentage?
Seller_KQwXr5kY5oIPO
VTR will be measured on orders shipped through all shipping service providers and will no longer be limited to those that are integrated with Amazon to provide scan information.
How is that going to work then?? If the shipping carrier is not integrated with Amazon, how will Amazon know the tracking number is Valid? how will they know how it is tracked? do they now have access to every courier in the UK's tracking systems?? i remember when they first brought in the VTR and almost all of the courier companies told Amazon to Foxtrot Oscar when they wanted access to their in house tracking API's. This, like most of Amazons improving the customer experience so called improvments will be a fuster cluck and just serve to make things massively worse then they already are.
Seller_Vf10jieAEG9f1
Really do not understand why Amazon are doing this.
We do not use tracking for almost all cross-border shipments and we have very few problems (no more than tracked items). 40% of our sales go cross-border.
All this is going to do is add significant cost to cross border sales which will be passed on to the customer. Customers in the rest of Europe will simply buy from our other platforms where we do not have to add considerable shipping costs. Amazon is already the most expensive platform to sell and it will be the most expensive to buy from and customers will realise this en masse before too long.
Seller_SooKfqYdUflLd
quite a few items sent tracked don't show has been delivered anyway with Royal Mail so what's the point in paying more !
Seller_W0UadCH7lVBVG
What about items that we deliver/fulfill ourselves? 'Seller Self Fulfilled'? Currently the are exempt from VTR. Will this still be the case
Seller_0eJrmQfGzTOHf
Sorry Amazon, we're just not going to do that and will just shut down our international orders. Just not worth the hassle (nor the bother of getting negative points from you when the orders don't get delivered on time due to customs and courier problems). We will simply rely on another platform for any international orders. Just sayin'...
Seller_qP4FqoDtZuRyG
How can I confirm whether my carrier is "Integrated"?
I ship via UPU so final delivery is done by the post office in the destination country, e.g. Deutsche Post, Correos, La Poste. But the originating company is my local one, and I don't know whether it's "integrated" for Amazon to check my tracking numbers. It is a valid carrier-name as far as Amazon is concerned, meaning I can use it in my confirmation files, but it doesn't appear in the manual drop-down list when confirming orders in Seller Central.
Should I start using the final delivery carrier name, e.g. Deutsche Post, Correos, La Poste, and so on?
Seller_Nx3Da5XPngGEm
Does anyone know if international shipping (large letters) over 20 euros will be okay for VTR via standard international delivery (untracked/not paying extra) if bought through Amazon "Buy Shipping"?
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