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Valid Tracking Rate policy update for seller-fulfilled orders
Starting on January 15, 2025, we will update the Valid Tracking Rate (VTR) policy for seller-fulfilled orders to allow customers to see tracking over a higher number of their orders.
- VTR will be measured on orders shipped through all shipping service providers and will no longer be limited to those that are integrated with Amazon to provide scan information.
- All cross-border shipments to and from Germany, France, Italy, Spain, Netherlands, Portugal, Poland, Austria or Sweden will be included in VTR calculation, unless the order value below is €20 (including shipping, excluding VAT) and a ‘letter’ ship method was used.
As a reminder, you are required to maintain a minimum of 95% VTR at a category level. Providing tracking information improves the customer experience and reduces the likelihood of negative feedback. This information also helps protect your account health metrics and is taken into consideration in addressing A-to-z Guarantee claims.
This VTR policy update is also reflected in Changes to programme policies.
67 replies
Seller_qP4FqoDtZuRyG
How can I confirm whether my carrier is "Integrated"?
I ship via UPU so final delivery is done by the post office in the destination country, e.g. Deutsche Post, Correos, La Poste. But the originating company is my local one, and I don't know whether it's "integrated" for Amazon to check my tracking numbers. It is a valid carrier-name as far as Amazon is concerned, meaning I can use it in my confirmation files, but it doesn't appear in the manual drop-down list when confirming orders in Seller Central.
Should I start using the final delivery carrier name, e.g. Deutsche Post, Correos, La Poste, and so on?
Seller_Nx3Da5XPngGEm
Does anyone know if international shipping (large letters) over 20 euros will be okay for VTR via standard international delivery (untracked/not paying extra) if bought through Amazon "Buy Shipping"?
Seller_1pRqcet4YA3It
It does not matter how you ship to France, RM tracked and signed, they still claim not received 3 days later
Seller_SooKfqYdUflLd
I have numerous items sent Signed Full Class with tracking numbers via Royal Mail that don't show as arrived at destination so whats the point of paying extra ???
Seller_SooKfqYdUflLd
I have sent 2 items a few weeks ago with Royal Mail 1st Class Signed for and they are showing as NOT delivered on RM tracking but I haven't had the people say they haven't not been delivered.
Guess what they are showing as a default on VTR nonsense
What's the point of paying extra for a signature and RM not getting one and getting a defect
Seller_Vf10jieAEG9f1
It is less than two weeks until this policy launched. We have been in contact with Seller Support constantly over the last month but they have not been able to answer to key questions:
1. Will shipments with one valid tracking scan be sufficient (as it is for some other VTR policies)?
2. What is the exact definition of "letter" and how will Amazon police this given Amazon do not know what size packaging we use?
Can anybody answer these question definitively? It is a little crazy we are still missing this detail at such a late date.
Seller_Vf10jieAEG9f1
Hi, can @Julia_Amzn@Roberto_Amazon shed any light on this?
Julia_Amzn
Hello @Seller_Vf10jieAEG9f1,
Thank you for posting.
I will forward your questions to the partner team.
Best,
Julia.
Julia_Amzn
Hello @Seller_Vf10jieAEG9f1, hope you are doing well. Below you can find the responses provided by the partner team:
Q 1. Will shipments with one valid tracking scan be sufficient (as it is for some other VTR policies)?
Yes, shipments with one valid tracking scan is sufficient for Domestic and Cross-border shipments to be considered valid VTR.
Q 2. What is the exact definition of "letter" and how will Amazon police this given Amazon do not know what size packaging we use?
"Letter" shipments are small parcels typically used for delivery of books and other very small items. All major carriers have two types of services - parcels and letter with exact dimensions mentioned on their website.
The VTR dashboard will be revised on 15th January to reflect your performance based on the new policy parameters. This should help you understand how much gap is to be bridged.
Please let me know if you have any additional questions.
Best,
Julia.
Seller_eKxfC0hfusHiG
so how do I tell Amazon Im sending Letters?
what service do I select?
Seller_Vf10jieAEG9f1
@Julia_Amznbut how do Amazon know it is a letter to correctly measure VTR performance?
Seller_eKxfC0hfusHiG
@Julia_Amzn
this starts in 24hrs...announced 3 months ago/...
and we still do not know what service to use, can you find out...??
Royalmail other 'Letter' will that work?
Julia_Amzn
Hello @Seller_Vf10jieAEG9f1, thank you for your question. I will respond once I have an answer.
Seller_Nx3Da5XPngGEm
By letter do they mean large letter? they are totally different.
Seller_lsaYfcHFBboLW
We ship from UK to USA using Royal Mail tracked. I'm worried as how Amazon could pick up the Tracking number and integrate it into the VTR calculation when Royal Mail is not an integrated provider.
It would be helpful if there was a way to test it or see the VTR score in progress. I'm worried if it doesn't work then after a month we will see a terrible VTR score and get suspended.
Can you reassure me on any of this Amazon?
Seller_ZQyopdiwkUHOZ
Royal Mail is an integrated provider.
Seller_Nx3Da5XPngGEm
I am confused by the wording of this:
Something I am confused about is whether the VTR applies for the list of EU countries it states or ALL international sales, does anyone know?
The wording is:
"Cross-border shipments above £20: Shipments to and from the UK, Germany, Italy, Spain, the Netherlands, Portugal, Poland, Austria or Sweden that have an order value above €20 (including shipping, excluding VAT)."
Seller_2EG6N58tYDYmC
For EU countries, how do we connect Royal Mail so tracking numbers appear under Order ID?
Also, why does it give an error for items less than 20 euros?
Julia_Amzn
Dear Sellers,
Based on your valuable feedback and the numerous questions we've received from our community, we're excited to invite you to the 🚨 Ask Amazon event on the 11th of February 2025: New VTR Policy update!
The event will take place on the 11th of February 2025, Tuesday, from 9 am to 5 pm (CET/BST).
Best regards,
Julia.
