If you’re a new Professional seller and have yet to list your first product in the US, Japan, the UK, Germany, France, Italy or Spain, or if you’re an existing Professional seller and want to expand to these stores for the first time, you may be eligible for New Seller Incentives.

The New Seller Incentives programme helps you grow your brand, scale your business and promote your products. Eligible sellers who take the required actions can qualify for benefits that could be worth more than £40,000, including Vine, FBA and Amazon voucher credits.

Effective from March 1, 2023, the eligibility window to access New Seller Incentives benefits for Vine, FBA and Amazon vouchers will be updated from one year to 90 days. Transparency credits will no longer be available.

These updates apply only to new Professional sellers who list their first buyable ASIN on or after March 1, 2023.

For more information and to find out if you’re eligible, go to New Seller Incentives.