Seller University: Learn how to engage shoppers on and off Amazon

Advertisers who target both products and categories using Sponsored Display contextual targeting see a 16% higher return on ad spend (ROAS) for their campaigns versus those advertisers who target just one*.

Engage shoppers with Sponsored Display campaigns in these short videos, which can help you to tell your brand story and increase campaign performance. You will also discover how to use updated creative elements such as images, headlines and logos for more seasonal relevance.

Learn more with these videos:

How to get started with contextual targeting in your Sponsored Display campaign – watch now

How to use Amazon audiences in your Sponsored Display campaigns – watch now

How to use views remarketing in your Sponsored Display campaigns – watch now

How to optimise your bid with Sponsored Display – watch now

*Note: This information is from Amazon’s internal data, WW, 2020.