Why does Amazon give te buy box to an offer that is 40% higher and takes longer to receive?
Why does Amazon give the buy box to an offer that is 40% higher and takes longer to receive? There are many. Seems like they do not have the customer's best interest at heart!
4 replies
Seller_NbYSGJ8Tehgbv
I do not see how its possible to know the rules of the buy box.
I do know that most sellers, eventually, get a share of the buy box which is why its important to deal with listing hijackers who are pricing higher than you even though it might seem silly to care.
Seller_nRFmxiQg4EGrw
FBA offers almost always get BB preference over FBM. Regardless of price or delivery time.
Manny_Amazon
Hello @Seller_cUyueEExXtINN,
Unfortunately, the Featured Offer is given according to internal criteria and it's not possible to share why it may be granted or not.
I would recommend reviewing the Become the Featured Offer for tips on how to get the Featured Offer.
Regards,
- Manny
