Brand Name not fully updating on Amazon
I am unable to resolve my issue, which is changing brand name on a couple of my listings.
Amazon Seller Support has been completely useless.
after having submitted a partial update feed files with the correct brand name, the brand name has changed on my inventory pages but not on the actual listing, which still show the old brand name, and because of that, I an unable to change ANYTHING on these listings from inventory. My child/parent relationship also got dissolved.
I have bombarded support to attempt to get this resolved.
Amazon states I need my Gtins numbers, which I have, but unfortunately I cannot confirm which number is for which listings. When asked Amazon seller support, they said they do not even have access to this info on their back end, so they can’t confirm.
So now, out of desperations, I am thinking about duplicating the listing to, at least, save my precious reviews. I asked them if this is something I could do but they could not advise…
Any advice would be welcomed 
what should I do, duplicate the listings?
or delete the old ones, wait 24h, create them again with a new GTIN but same SKU?
How do I resolve this issue?
0 replies
Seller_7VbclcPFFRTnc
Were these from GS1 ?
If so, you should be able to cross reference them on the GS1 database
If they aren’t from GS1 you may not be able to update them unfortunately
Seller_d388OmpFsVuRd
They are now advising to delete the listing, wait 24h and resist with same SKU but if I do not have the same GTIN, can I even resist with the same SKU?
Seller_HGbtkDNsZC2Iu
Partial updates won’t work.
Deleting and relisting after 24 hours wait will rarely, but work.
Full update and anything else won’t work with updating brand name of parents’ SKUs.
So, if you are trying to update listing with product family you will have mixed results. It’s better to delete parent, and use the same data for it, just name SKU next time like “my-product-parent-MKII”.
Sometimes, brand name will correct itself after months, if you have different brand name information across different marketplaces.
That’s all I know about Brand Name update. Though, in my experience, you really need updated Brand Name for EBC (excluding Stores). Everything else can be updated with full update. Also, updating information can really take 24 hours. It’s not always that SS writes you off.
Hope, this could be at least of minimal help.
