VAT registration & sales

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Seller_8f1gMpNKZSrEj

VAT registration & sales

I’m curious to know if being a VAT registered company will help increase sales due to trust level, buy box wins etc?
Im no where near clearing the £82k mark yet so would not need to be VAT registered, however, if it helps increase sales on the Amazon platform maybe it would be more benefitial to be VAT registered?
Does anyone know the pros and cons of this? or maybe it is completely irrelevant?

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Seller_BS5lg2keRs2QO

By no means an expert on VAT, but I believe depending on what you sell it could increase sales to other businesses, but shouldn’t have any impact on sales to other buyers.

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Seller_f5cnodyVjLD4S

Funny you should ask that, in the section Winning the Buy Box and under pricing competitively, Amazon have put :-
Enable your selection for VAT-exclusive price display by enrolling in the free VAT Calculation Service.
So by default if winning the buy box, then you are gaining more sales.
Apart from being more attractive to Business customers, hard to see any other benefits being Vat registered iro sales.

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